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Empire Building

265. Use Emotional Intelligence to Make More Sales

Mar 31, 2025
21:03

What if I told you your emotional intelligence could be your biggest sales superpower? In this episode, we’re diving into exactly that. Emotional intelligence—or EQ—isn’t just about understanding others. It’s about using that understanding to make more sales, build stronger relationships, and grow a bigger, more sustainable empire.


We’re breaking down three key ways EQ shows up in sales: reading the room and understanding your clients, regulating your own emotions in high-stakes moments, and using empathy to influence without pressure. From mirroring tone and body language to the power of labeling your client's emotions, we’re sharing real stories (including a few early-career sales meltdowns!) and tactical tips to help you master the art of connecting.


If you’ve ever felt like you lost a deal because you were too pushy—or not pushy enough—this episode will shift your perspective. EQ isn’t just a “soft skill.” It’s a sales strategy. And when you start tapping into it, you’ll find that trust builds faster, clients open up more, and the close almost happens naturally.


Whether you’re a seasoned sales pro or just trying to find your footing, this conversation will help you lead with connection—and ultimately, win more deals. So grab your notebook, your coffee, and your big empire energy. Let’s build.


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Produced by NOVA


This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.


WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.



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