Driven by Data: The Podcast

In Episode 31 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Taylor Culver, Founder of XenoData, where they discuss how Data Leaders can deliverable measurable value from their data strategy, which includes;Why ROI is a 'nice to have' for company executives, not a priority Innovation is what company execs and shareholders care about the mostFinance leaders don’t measure impact on ROI, but IRROrganisations will happily spend on capex but not an opex, and what that means for Data LeadersWhy culture and literacy aren’t the magic bullet, but good leadership isData isn’t an asset, and if it was, why it wouldn’t be a good asset to haveWhy Data Leaders need to focus on adding the enterprise value of a firmIf you’re being held accountable for ROI as a Data Leader then you’re already on the way out!Why Data Leaders already have everything they need to be successfulThe relationship between “value” and “ROI”Why innovation is what company execs and shareholders care about the mostWhy intangible value is far greater than the ROI you’ll generate Why finance leaders don’t measure impact on ROI, but IRRHow data leaders can quantify their impact The importance of languageCalculating the financial impact of data initiatives The differences between quantifying tangible and intangible benefitsHow ROI merely makes you more credible as a Data LeaderWhy organisations keep investing capital into data initiatives

In Episode 30 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Bethany Lyons, Chief Product Officer at Kawa Analytics, where they discuss the current data product landscape and what actually constitutes a data product, which includes;The fascinating story of Kawa and the problems it solves Delivering Data Products versus Data Projects The differences between product management principles applied to data and data products  Why most data teams operate like an IT Service Desk and why product thinking can change that Why you should start by applying product management to data before you try to build data products Why a product management approach forces value-driven thinking How we have ‘Data Product Managers’ who aren’t doing Data Product management Why there’s a better success measure for your data initiative than usage/adoptionWhere you should hire your first Data Product Manager Platform versus Feature Product Managers and why they’re rarely interchangeableHow data products differ from traditional products Why marketplaces will be the future of data productThe relationship between self-service analytics and data as a product What actually constitutes a data product The biggest unspoken challenge in the data-mesh discussion The impact of org structure and operating model on data product success Why too many businesses try to scale their data product before establishing product market fit What data product people should do to position themselves for the wave of incoming opportunity

In Episode 29 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Sally Bashuan, Executive Director; Head of Data Governance at Federated Hermes, where they discuss the role of data and analytics within ESG, which includes;The Importance of having a great LeaderWhy ESG is important to everyoneWhy companies and boards are paying attention to ESG How ESG will impact D&A teams Understanding the fundamentals of ESG from a data standpoint The current landscape of 3rd party ESG dataThe major challenges for Data teams The ESG data journey that Federated Hermes are onESG Strategies V Data Strategies The role of Data Literacy within ESGThe importance of ensuring everyone is talking the same language with ESGPros and Cons of ESG Data providersHow should data teams be structured to win at ESGThe commercial benefits of great ESG scoresWhy there is more to consider than just regulation The consequences of getting it wrong Formulating an ESG Data teamThe future of ESG

In Episode 28 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom joined by Jim Sterne, Board Chair Emeritus, Digital Analytics Association and Founder of Marketing Analytics Summit, where they discuss the rise of Generative AI and how organisations can leverage for success, which includes;How every person can have their own AI agent acting on their behalf How Generative AI has been 70 years in the making Why Generative AI will be as big as the birth of computers, the internet and the smart phone Why longtail content is now back Why Generative AI will completely change the world of SEO Why domain knowledge and branding will become the biggest commodity to success  How Generative AI will completely change your business and marketing strategy Why AI won’t take your job Why you should focus on training your entire organization to use the tool, and not focus on the people who can help you build them How companies will make Generative Ai a question machine, not an answer machineHow Generative AI will change the role of Data & Analytics teams Why the strength of your data is now genuinely what gives you competitive advantage How Generative AI will drive more focus to data stewardship, governance, management, etcWhy companies that offer data aggregation will see an increase in valuation Why everyone needs to learn how to use Generative AI Why Generative Ai is different than the Big Data and Data Science hypes of the past What Generative AI does to the role of Data Democratization and Data LiteracyWhy data literacy now becomes “business speak literacy”  Why the data dictionary becomes incredibly important Why the biggest skill now becomes; how to ask a great questionsKnowing what to questions to ask or not ask Why the winners will be who can teach Generative AI to act like an analyst Why the level of playing field has been raised and what that means for raw talent

In Episode 27 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Ben Boutcher-West, Chief Digitial Officer at Connected Kerb, where they discuss how data is fuelling the EV world, which includes;How data is fuelling the EV landscape Why it's now all about user convenience Why data is the glue that will help realise a reduced carbon environment Repurposing a Data Asset into a product and how it flows into the boardroom How data is helping to inform future policy around EV investment within both the public and private sectorWhy the EV sector is still somewhat of the ‘wild west’The balance between obtaining value now and being seen as the tip of the iceberg of innovation Making company targets and KPIs part of daily standards to inform value-generating activities The threefold role of any data/digital team to ensure they’re embedded into the business The role that data plays in helping shape a sustainable future How to ensure that your team is adding valueThe rise of the citizen developer Recommendations of people to follow for advice, hints, tips and tricks to start your own citizen developer journey The advantages and challenges of working in a start-up when it comes to DataHow different environments change the role and expectation of the CDOThe future of the EV sectorWhy there’s likely to be 50-60 EV software start-ups to be launched this year

In Episode 26 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Farouk Ferchichi, President Data & Analytics at Envestnet Inc, where they discuss how Data & Analytics is fuelling digital interconnectivity to help people live a more intelligent financial life, which includes;Being in the first playground of Chief Data OfficersThe disruption which means organisations should be investing heavily into data & analytics more than ever The pressure on the financial ecosystem after SVBThe importance of hyper-personalisation in both service and product offering What customers now want from their financial institution The challenges that FS organizations are currently facingThe Data & Analytics solutions that help address those challengesThe solutions to ensure that FS firms are meeting the constantly evolving needs of their customersHow they’ve built a global open-banking connectivity layer The importance of being able to show the customer a 360 view of their financial situation The creation of an anonymised national monetary database that holds roughly $5 trillion across 15-20% of US households  How Data Products are being leveraged to help people understand their current financial healthThe relationship between hyper-personalization and data productsThe benefits to the customer and the FS industryWhy large FS institutions are beyond chasing their digital competitors Why the operating model is integral for organisations to take advantage of this interconnectivity opportunity Why times of crisis provide an opportunity to simplify decision-making processes The combustion of financial literacy improvements with digital savviness The three things that all FS institutions should be considering to benefit the end consumer

In Episode 25 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Danny Gardner, Social Intelligence Lead at Haleon, where they discuss how to drive business value through the use of social intelligence, which includes;A fascinating career journeyWhy 80% of the data from social media is just noise Why there’s information that is good to know and then there’s information that’s actionable.  The typical use cases you see for social intelligenceWhat social measurements are valuableThe differences in Social Intelligence between B2B and B2CThe use case that he is the proudest of What you need to build a social intelligence capability The importance of community building The challenges that organisations face that prevent them from taking advantage of social intelligenceWhy more businesses aren’t actively working in the social intelligence realm The tools to use for Social Intelligence Initiatives How to execute a social intelligence strategy How different social media platforms provide different opportunities/challenges The challenges of tying it to the bottom lineHow the ROI has been up to 350%Why ROI doesn’t have to be positive or measurable How to use social intelligence to understand your competitors betterWhy social intelligence can protect your brand image/reputation 

In Episode 24 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Denholm Hesse, Chief Data Officer at BDO UK LLP, where they discuss what the first 100 days as a new CDO look like, which includes;The importance of knowing the mandate you haveUnderstanding what table you’ve got a seat atWhy you’ve got to be at the right table to be able to deliver value The 3 segments of the first 100 days Why you must be able to influence the way an organisation operates to be successful The importance of being able to operationalise the strategy The benefits and challenges of working for an LLPBeing the first CDO/Data Leader for an organisation Why big tech migrations are hard to prove ROI onWhy being easy to work with should be a priority Why you shouldn’t get distracted by looking for quick wins The 3 key things you need to understand before you can think about strategy and vision Why doing what you did in your last role won’t work What the ultimate job of the CDO is Why the tenure of the CDO role will increase The importance of a communications plan to share the excitement How you can gauge progress based on the questions the data team receives Why you need to be in control of the value you can createThe importance of getting the whole data team to be value-focused Why it’s imperative that you know how you’re going to executeWhy you should create a tangible ROI target for the data teamWhat Business Leaders should consider before hiring a CDOWhy you shouldn’t rush into a CDO role Why you should focus on the mandate, the remit and the table you’re sitting at

In Episode 23 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Mathieu Lacome, Chief Performance & Analytics Officer at Parma Calcio 1913, where they discuss how Data and Analytics is being used to deliver success in the world of football, which includes;The journey from French National Team to PSG to Parma What he figured out about Football Analytics when co-authoring his book; "Football Intelligence: A hands-on guide to maximising your investments in data"The mindset towards data in football/sports is the same as in the corporate world How sportspeople aren’t used to working with data despite being surrounded by stats Why waiting 6 months to see results doesn’t work in footballThe importance of building your strategic assets despite needing quick wins Why scalability is critical The key use cases where data usually helps football clubsWhy data in football is all about allowing them to make strategic decisions to win matchesThe difference in data maturity between different football setups Why having lots of investment doesn’t mean you’ll be successful with Data & Analytics The importance of working towards a strategic goal What's included in Strategy Value Creation for football clubs Business Strategy; in football it’s winning trophies, just like in business it’s to make money The difference between a Data-Driven strategy versus a Data-Informed Strategy What does a data team in a football organisation look likeThe type of projects they deliver Why data in football is like most other industries - Literacy and AdoptionWhat they’re doing to drive literacy and adoption

In Episode 22 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Vin Vashista, Founder of V Squared and a LinkedIn "Top Voice", where they discuss how to deliver tangible ROI from your data and analytics initiatives, which includes; How Vin reached 160K Followers on LinkedIn and became a “Top Voice” by writing about data monetizationWhy he wanted to write a book that was a single blueprint in a book; “From Data to Profit” Why 70% of data teams are NOT delivering any returns for their organisationWhy genuine ROI will keep the hype and boom going  Why you need to hire differently to monetize data How to identify the first green shoots of value creation The biggest problem is that we don’t connect the technology to the strategy Why it’s imperative to get C-Suite sponsorship if you want to be successfulWhy you have to delvier ROI incrementally and not wait for a big bang If you let technology drive strategy you end up with more technology Why you need a prioritization framework Why the frustrations of data and C-Suite professionals is the same root cause Why you need an opportunity discovery framework that involves the whole businessWhy business teams know where the opportunities are but they have no way of articulating their needs Why data teams aren’t the best people to decide what the business should be doing How we confuse strategy and tactics Why we need to interrogate our data & analytics ideas like a shark tank pitch Why most C-Suite Leaders think the data team needs to be managed as it can’t be accountable for its own value creation Why you need a Data Monetization catalogue The 3 slide sales deck that Execs keep falling for The 9-figure ROI use cases Why there are so few people who can connect hype to revenue Why C-Suite executives are transfixed on ROI yet still invest in data projects that don’t deliver any ROI Why many Data Leaders are great strategic leaders yet most don’t actually lead the strategy Why to be a successful CDO you need to have come from a Data role/background, but shouldn’t be hands-onWhy we should train our technical people to be more than just more technical Why moving forward people who can’t prove ROI won’t have a place in the organisationWhy data teams will be the growth engine for most businesses over the next 5 years The misunderstanding that you can clean your way to valuable data  Why you need a product-first approach to data Buy-in = TRUST Why 'track record of success' is the  only way to C-Suite sponsorship