
Driven by Data: The Podcast
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.
Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.
This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.
Latest episodes

Nov 22, 2022 • 50min
S3 | Ep 3 | Data; A People Sport with Liz Henderson, Executive Advisor (and NED) at Capgemini
In Episode 3 of Season 3, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Liz Henderson, Executive Advisor (and NED) at Capgemini, where they discuss how data is ultimately a people sport, which includes; How a bad experience shaped her appreciation of change management Why the resistance to change occursWhy you’ve got to get the key influencers in a business to drive the change How to identify and engage those key influencersThe ‘top down’ and ‘bottom-up’ questions to ask Why you shouldn’t highlight top down business objectives Why most data strategies are too high-level and don’t include people or actionsWhy there’s minimal investment into change managementThe trend of siloed data strategies and the associated risks How to make data relatable to people on an individual level Why data is just a hype train How to deliver value without support from senior leadership Why you shouldn’t jump in feet first The 5 “Why’s” of Data How to benchmark an organisations data-driven status Why the non-exec table needs to be convinced of dataWhy being challenged demonstrates a data-literate organisation The term “data” switches people off How 90% of organisations are investing in data, but 90% claim their biggest challenge is a people/cultural one Why data will be a P&L asset in the future

Nov 15, 2022 • 46min
S3 | Ep 2 | Balancing Offence, Defence and ESG with Niresh Rajah, Managing Director; Data, RegTech & Digital Advisory at Grant Thornton
In Episode 2 of Season 3, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Niresh Rajah, Managing Director; Data, RegTech & Digital Advisory, where they discuss how to obtain the balance between Offence, Defence and ESG, which includes;The role of CDO in tomorrow’s world How to obtain a balance between Offence and Defence Why defence is more than regulation Why no one is “buying” Data Management Why many data operating models aren’t fit for transformation Why building a balanced team is so important to win in both offence and defense Why any business leader worth their salt understands that they need data to run, grow and control their business Data Leaders don’t communicate in the language of the business; benefits and outcomes Where ESG sits within the conversation of Offence and Defence Why ESG is on the agenda of every boardroom and why Data is at the heart of itThe legal, regulatory and perception challenges of ESG that make it more complex The challenges of acquiring accurate ESG dataThe 4 differences between ESG regulation and “traditional” regulation How ESG will drive consumer behaviour and play a role in market share How this impacts who your organisation partners with Why you need to have a separate ESG data strategy & ESG data teams How to tackle the 34-38 sub-components of E, S & GThe 7 steps to consider to become ESG ready

7 snips
Nov 8, 2022 • 49min
S3 | Ep 1 | Valuing Your Data as an Asset with Davin Crowley-Sweet, CDO at National Highways
In this podcast episode, Davin Crowley-Sweet, Chief Data Officer at National Highways, discusses the importance of valuing data as an asset. He highlights the need for data literacy and business literacy, the role of a CDO in creating value, and the impact of valuing data on strategy and investments. The speakers also reflect on past experiences and lessons learned, and emphasize the successful execution of a data strategy that generated £60 million in benefits.

Sep 13, 2022 • 57min
S2 | Ep 50 | Conversational AI with Joe Bradley, Chief Scientist and SVP Data Science & ML at LivePerson
In Episode 50 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Joe Bradley, Chief Scientist SVP Data Science & ML at LivePerson, where they discuss Conversational AI, which includes;What the business benefits are of Conversational AIHype V Reality of Conversational AI Who is doing it versus who isn't and why How organisations know when they are ready to implement thisThe Pros and Cons of Conversational AI & Personalization The relationship between Conversational AI & Personalization How it differs from building a general DS/ML capabilityThe learnings of working at mammoth brands such as Nike and AmazonThe future of Artificial IntelligenceTop 3 tips for anyone looking at either entering into, or improving their Conversational AI journey

Sep 6, 2022 • 55min
S2 | Ep 49 | The Framework of Change & Transformation with Zoher Karu, Vice President CDAO of Blue Shield of California
In Episode 49 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Zoher Karu, Vice President Chief Data & Analytics Officer for Blue Shield of California, where they discuss the framework of change & transformation, which includes; How to spot evidence of transformationThe key ingredients of transforming organisations through Data & AnalyticsWhy most organisations very rarely make a start with change The playbook to getting the change management piece right The role of the Data Leader in Change/TransformationHow we know to start with a business challenge/opportunity and work backwards but why that doesn't happen The role of reporting lines and team structures in the ability to drive change The relationship between change/transformation and innovation

Aug 30, 2022 • 53min
S2 | Ep 48 | Data Enablement to Help Britain Prosper with Ranil Boteju, Group Chief Data & Analytics Officer at Lloyds Banking Group
In Episode 48 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Ranil Boteju, Group CDAO at LBG, where they discuss the importance of enabling Data and Analytics teams into businesses, to help them transform, which includes;How Data and Analytics have evolved in BankingWhat the Data and Analytics transformation he is leading at LBG looks likeWhat does winning in data and Analytics look like at a big organisation like LBGWhat the biggest challenges are Why they’re putting a huge emphasis on non-technical roles such as; Culture, Communications and Ethics Tackling Data Ethics and why it’s got its own role How he is ensuring that the Data & Analytics strategy ties to realising the business objectives Why it's unlikely there will be CDAO roles in 5 years' timeWhy Data Literacy will soon be taught in schoolsRegistration Link: Corinium CDAO UK Event: https://bit.ly/3wstuMU

Aug 23, 2022 • 44min
S2 | Ep 47 | Data Science; Past, Present & Future with Adam Sroka, Head of Machine Learning Engineering at Origami
In Episode 47 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Adam Sroka, Head of Machine Learning Engineering at Origami, where they discuss everything that entails Data Science, which includes; An insight to Origami Adam's role/responsibilities and what he is tasked with achieving Some of the key challenges/complexities when it comes to using Data and Analytics to tackle global challenges, concerning the energy sector The role ML teams play, following this and examples of cases The main changes between Data Science of 5 years ago versus Data Science of today How to build a DS team that adds genuine business valueAdvice for DS's in terms of what they should focus on to ensure a successful careerThe importance of building a strong personal brand/social media presence Results you will experience following this Where the DS industry will be in the next 5 years

Aug 16, 2022 • 59min
S2 | E46 | Attracting Great Talent to Build Great Teams with Paul French, Director of Data & Analytics at First Central
In Episode 46 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Paul French, Director of Data & Analytics at First Central, where they discuss how to attract great talent, to build great teams, which includes;Why First Central defines its business as an “innovator in data”Why he decided to set up Data Culture & Product TeamThe 3 characteristics that made him join the business and how the business could articulate this clearly Why he prioritised building the team in his first 6 months Why you need a talent strategy just as you need a strategy for any business problem How they amplified their story across the networks to drive inbound interestHow he worked with his internal TA team and figured out what role he needed to playWhy the team you recruit will be the reason you either succeed or failWhat Paul looked for as he built his team Attracting new talent with apprenticeships and raising the profile of the industry Retraining people from other business units through secondments and incubators Importance of raising the profile of data internally through upskilling sessions and building communities How to create that compelling narrative and what should go into itWhy people have turned down more money elsewhere to join Paul’s team Some great tips on how to get the Diversity & Inclusion balance right

Aug 9, 2022 • 60min
S2 | Ep 45 | The Role of Data in Business Transformation with Lara Izlan, Director of Data Strategy at ITV
In Episode 45 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Lara Izlan, Director of Data Strategy at ITV, where they discuss the role of Data in business transformation, which includes; The group-wide, multi-year Data Strategy and what it incorporatesHow that supports the wider ITV corporate Digital Transformation StrategyThe benefits of a cross-functional team structure Data-Driven Thinking V Value-Led approach The importance of cultural and mindshift change How ITV are realising the “promise of value” Why the iterative approach has been a key to successWhy the product-way is realising commercial value Mapping every activity and idea to a financial figureValue V PrioritisationThe importance of “better conversations” Moving from service centre to partner How to accelerate change Why transformation needs to be visible at all levels

Aug 2, 2022 • 38min
S2 | Ep 44 | Data Ethics or Just Ethics with Caroline Carruthers, CEO at Carruthers and Jackson
In Episode 44 of Season 2, of Driven By Data: The Podcast our CEO Kyle Winterbottom is joined by Caroline Carruthers, CEO at Carruthers and Jackson. Where they discuss Data ethics, which include:The evolution of the summer school What is sdata ethics The Importance of data and analytics Why Data Ethics has become a “thing”How organisations tangibly implement Data & Analytics into their organisationHow does this affect the wider Data & Analytics EcosystemTips on do’s and don’tsWhere Data Ethics sits on a business's agenda
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