In Episode 35 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Asheeka Hyde, Head of Trading Analytics and Data Science at Dunhelm, where they discuss tangible advice on how to be a better communicator to drive value, which includes;

Having Data & Analytics as a key pillar of the organisation
How to achieve executive alignment
Why most executives are already bought-in
Why it’s important for executives to actually experience the benefits of Data & Analytics
How to demonstrate value as early as possible
The importance of making data problems visible to the execs
Why you have to truly inspire people
Why “quick wins” are often merely for winning trust
Understand what we mean by “value”
The importance of saying ‘No’
Why you need to change your communication depending upon the maturity of your organisation
Why you need to get the execs to prioritise for you
The differences to consider between organisations with a clear business strategy and ones without
How there is more than one way of communicating and influencing
Why working with a comms professional changed her communication style
Why consistency of communication is absolutely critical
Understanding if you are the right person to communicate the message you want to deliver
Why your communication needs to be thoughtful
If you want 80% of people to leave a room with the right message, you need to tell them 5 times
Why you have to find different ways of saying the same thing
The importance of utilising internal comms teams
The know, do and feel communication framework
The importance of testing if your message is landing
Why, if you don’t tell your story then people will create their own

S3 | Ep 35 | The Art of Data & Analytics Communication with Asheeka Hyde, Head of Trading Analytics and Data Science at Dunelm