

Driven by Data: The Podcast
Orbition Group
Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe.
Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.
This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.
Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics.
This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the Data & Analytics community, by sharing; knowledge, experiences and ideas, to inspire, innovate and provide real-life use cases on the industries most pressing topics/challenges.
Episodes
Mentioned books

Oct 24, 2023 • 50min
BONUS EPISODE: A Compilation of Three of the Most Listened to Episodes EVER!
After concluding Season 3 of Driven by Data: The Podcast last week, we thought we'd bring you a compilation bonus episode of some of the most listened-to episodes ever, to keep you tide over until the launch of Season 4 in a couple of weeks, which we promise will be the biggest and best yet.This episode features;S3 | Ep 1: Valuing Data as an Asset with Davin Crowley-SweetS3 | Ep 3: Data; A People Sport with Liz HendersonS2 | Ep 1: Becoming Data Literate with David Reed

Oct 17, 2023 • 53min
S3 | Ep 50 | The Seven Sins of Data Transformation with Joseph George, CEO of Dufrain
In Episode 50, of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Joseph George, CEO at Dufrain, where they discuss the seven sins of data transformation, which includes; The differences between being an employee in a big corporate to running a business The realities of the Data Science hype cycle in 2017/18Why the good work is only done in pockets and silosResearch that suggests that only 27% of organisations are ready to achieve benefits from AIWhy they commissioned their ‘State of Data’ Report and some of the key findings Why most organisations believe they’re significantly more data mature than they actually are Why data is important but not urgent How most organisations can’t tie their D&A work to any increase in profit /revenue The reality of how organisations are still using data within an organisationHow organisations are suffering from the “streetlight effect”Why most data and analytics projects still don’t deliver the desired benefits How most of the blockers are non-technical The seven sins of data transformation Why data is an afterthought in most transformation programmes The lack of good programme/project management on most data and analytics initiatives The importance of understanding what success and ‘completed’ is for different stakeholdersWhy many agile projects aren’t actually agileThe three lenses of collaboration and why the lack of it negatively impacts many D&A projects Why everyone needs to think and act commercially and speak in business language Why it all ties back to revenueWhy we all have to look in the mirror The importance of being able to articulate the benefit of any data initiative Why the CIO is being chosen over the CDO for having responsibility for AIYou can find The State of Data Report here; https://www.dufrain.co.uk/

Oct 10, 2023 • 54min
S3 | Ep 49 | How User Acceptance and Adoption Drive Data and Analytics: Unpacking the Connection with Dr Christina Sandema-Sombe, Chief Data Steward at Nike
In Episode 49 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dr Christina Sandema-Sombe, Chief Data Steward at Nike, where they discuss the relationship between user acceptance and adoption and the role it plays in Data and Analytics success, which includes;How being better at writing has been a huge benefit throughout her career The 6 things that she owns as Chief Data Steward How to activate organisations to treat data as an assetWhy data is truly a team sport between business, data and tech The importance of knowledge management and change management Managing data within different teams at different levels of maturity The importance of user acceptance Why identifying the art of the possible causes disruption Why we often overinvest in new tools while not being mature enough to benefit from themWhy it should be behaviours first and technologies second Why most technology becomes expensive shelfware and how to avoid thatWhy D&A approaches the problem of change like it’s a brand new problem, when it’s not Why inter-disciplinary thinking is critical for combatting change Why driving change for D&A is like a merger and acquisition of two big giants The healthy balance between carrot and stickWhy executive sponsorship is absolutely critical to success Why you have to be very intentional about educating Aligning data initiatives to business objectives Why top-down stewardship is more effective than bottom-up The role of the operating model and how team structure can be critical The relationship between knowledge management and adoptionWhy branding is super important to make it D&A interesting, exciting and accessible Her hilarious story related to Justin Timberlake 👀Thanks to our sponsor, Dufrain:Dufrain is a market leading pure play data and analytics delivery consultancy empowering enterprise organisations to discover the value and potential in their data. To truly become data-driven and drive competitive advantage. At Dufrain, Data is our passion. Our highly experienced data consultants deliver data solutions and real business outcomes across the entire data landscape helping businesses to meet their strategic objectives. Led by Joseph George CEO, we draw on a wealth of expertise, experience and knowledge to deliver innovative solutions to data challenges. Leading brands trust us and partner with us to deliver value and to support and enable their teams for the long term. Our highly experienced data consultants deliver comprehensive services across the entire data landscape from data management and governance, BI and analytics through to shaping data transformation strategies. Take your steps to become data-driven, visit www.dufrain.co.uk and connect with us.

Oct 3, 2023 • 54min
S3 | Ep 48 | Building to Execute with Andy Moore, Chief Data Officer at Bentley Motors
In Episode 48 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Andy Moore, Chief Data Officer at Bentley Motors, where they discuss what it takes to define, build and execute a Data and Analytics strategy in a 100+ year old organisation, which includes;Understanding the corporate strategy Having a fully electric vehicle line-up by 2030The focus on sustainability The importance of executing a gap analysis of the corporate strategyTheir Data Dojo Data Literacy programme The relationship between the strategy and the people Building and executing a Data Strategy from scratch in an 100+ year old organisationHow data has evolved over the last 23 years in that organisation Setting the strategy and building the capability The challenges and opportunities of building a team from a blank canvass Balancing the team in relation to experience when hiring The demand from younger generations to get into our industryUsing apprenticeships to develop the skills you'll need in the future Why workforce planning is critical How to increase the flow of fresh, young talent into our industryThe benefits of having a truly diverse team like Bentley’s D&A team is Being a recovering Chief Digital Officer and what the future of the Chief Data Officer looks likeThanks to our sponsor, Dufrain:Dufrain is a market leading pure play data and analytics delivery consultancy empowering enterprise organisations to discover the value and potential in their data. To truly become data-driven and drive competitive advantage. At Dufrain, Data is our passion. Our highly experienced data consultants deliver data solutions and real business outcomes across the entire data landscape helping businesses to meet their strategic objectives. Led by Joseph George CEO, we draw on a wealth of expertise, experience and knowledge to deliver innovative solutions to data challenges. Leading brands trust us and partner with us to deliver value and to support and enable their teams for the long term. Our highly experienced data consultants deliver comprehensive services across the entire data landscape from data management and governance, BI and analytics through to shaping data transformation strategies. Take your steps to become data-driven, visit www.dufrain.co.uk and connect with us.

Sep 26, 2023 • 50min
S3 | Ep 47 | Connecting Industry and Education; Raising the Profile of Data Earlier with Rachel Keane, Founder of DigData
In Episode 47 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Rachel Keane, Founder of DigData, where they discuss the need to connect the industry with education to raise the profile of Data & Analytics as a career option much earlier, which includes; What DigData is and why it exists The talent shortage in the D&A industry Why there is so little being done to raise awareness at an earlier age The need to attract students from different educational backgrounds and interestsThe consequences organisations are seeing and feeling The core challenges with how data is positioned within the education systemWhat more can be done to raise the profile of our industryHow can we quantify successWhat data "means" in educational institutions Why the tenure of the CDO plays a part How to make junior/graduate talent more accessible to all companiesWhy our obsession with tech is negatively impactingConnecting industry with education The relationship between this challenge and DEI

Sep 19, 2023 • 52min
S3 | Ep 46 | Engaging Business Leadership; The Perfect Conditions for a Data Executive with Ben Steele, Head of Data & Analytics at BMS Group
Ben Steele, Head of Data & Analytics at BMS Group, discusses engaging business leaders, the perfect conditions for a data executive, value creation metrics, team composition, collaboration, attribution, CDO roles, and data literacy for success.

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Sep 12, 2023 • 48min
S3 | Ep 45 | The Data Strategy Canvass; Aligning Data Strategy with Business Objectives with Samir Sharma, CEO/Founder at Datazuum
Samir Sharma, CEO & Founder of Datazuum, discusses aligning data strategy with business objectives. Topics include the Data Strategy Canvass, language barriers between business and data teams, the critical component of asking the right questions, the value discrepancy between business leaders and data teams, and the 7 steps to align a data strategy to business objectives.

Sep 5, 2023 • 40min
S3 | Ep 44 | Balancing Innovation and Delivery with Dan Kellet, Chief Data Officer at Capital One
In Episode 44 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Dan Kellet, Chief Data Officer at Capital One where they discuss how to strike the balance between driving innovation while delivering day-to-day, which includes;The benefits of working in one organisation for 23 yearsHow a data and analytics journey evolves inside an organisation over that timeframe Why so many things are different but a lot of things are still the sameWhat innovation means in a global organisation The relationship between innovation and value Quick Wins V Innovation The benefit of having a clearly defined business strategy Why innovation is all about people Why relationship building is one of the most important skills to success The impact a team structure has on realising valueIf team structures play a part in being able to innovate The benefits and challenges of a centralised versus fragmented team structureHow to spend your time to strike the balance between delivery, innovation and value Advice on how to reprioritise with innovation in mind

Aug 29, 2023 • 1h 1min
S3 | Ep 43 | Diversity in Data: The Evolving Landscape of Data & Analytics Talent as part of the DAMA UK and BCS Diversity in Data Conference, with Kyle Winterbottom (CEO/Founder) and Catherine King (Global Head of Brand) at Orbition Group
In Episode 43 of Season 3, of Driven by Data: The Podcast, we’re sharing the conversation that Orbition Group’s very own Kyle Winterbottom and Catherine King took part in for the DAMA UK and BCS Diversity in Data Conference, hosted by Jenny Andrew, which includes; A snapshot of the Data & Analytics talent landscape today Current trends in Data & Analytics talentEncouraging more women into Senior Leadership How to create truly diverse teams The importance of Non-STEM routes into Data The need to raise awareness at earlier ages Why we should be striving for diversity of thought How most organisations confuse DEI & representation The role of non-technical roles in diversity The importance of mentorship How to utilise events and external networking opportunitiesBattling Imposter Syndrome The impact job descriptions have on diversity What do companies mean by hybrid working in 2023Fixing a flawed hiring process Video link to conference: https://www.youtube.com/watch?v=ZzmE9P-JD0s&t=18s

Aug 22, 2023 • 55min
S3 | Ep 42 | Data Mesh in a Gen AI World with Scott Hirleman, CEO and Founder of Data Mesh Understanding
In Episode 42 of Season 3, of Driven by Data: The Podcast, Kyle Winterbottom is joined by, Scott Hirleman, CEO and Founder of Data Mesh Understanding and host of 'Data Mesh Radio' podcast where they discuss, the current Data Mesh landscape and how that's been impacted by Generative AI, which includes; What Data Mesh is, and what it isn'tThe current state of play in the Data Mesh landscape What has worked in relation to extracting value from Data MeshThe organisations that have been very successful in implementing Data Mesh The common use cases that make it applicable If Data Mesh is right for your organisation, or notWhy you would consider taking the Data Mesh route The impact of agility and speedThe struggles of implementing at scale What to do and what not to do Why Data Mesh has been drowned out by Gen AIThe relationship between Data Mesh and Gen AI Why the D&A industry is obsessed with chasing the "new shiny" How to prevent ourselves from doing so How to leverage our businesses' enthusiasm for the "new shiny"


