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Driven by Data: The Podcast

S4 | Ep 2 | From Data to Insight....So What? with Lyndsay Weir, Chief Analytics & Insight Officer at Barilla Group

Nov 14, 2023
Lyndsay Weir, Chief Analytics & Insight Officer at Barilla Group, discusses the 'so what' about Data, Analytics and Insight, including the benefits of a non-STEM background, the importance of collaboration and asking 'so what?!', changing how reports and insights are presented, the damage from 'data is the new oil', and balancing tech and business objectives.
52:39

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • A STEM qualification is not a prerequisite for success in data and analytics, as proven by Lyndsay Weir's unconventional journey.
  • Data leaders need to think strategically, understand organizational goals, and bridge the gap between technical teams and business users to drive adoption and integration of insights.

Deep dives

Lindsey Ware's Non-Traditional Background in Data and Analytics

Lindsey Ware, the Chief Analytics and Insight Officer at Burilla Group, shares her unconventional journey in the field of data and analytics. With a background in history and various unrelated roles, she discovered her interest in research and technical aspects. Starting in digital marketing, Lindsey gradually built her technical skills and transitioned into data and analytics roles. Her unique path showcases that a STEM qualification is not a prerequisite for success in data and analytics.

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