
Unthinkable with Jay Acunzo
An inside look at the unconventional choices of quality-obsessed creators – and the memorable things they made as a result. It's a show about trusting your intuition and your craft more than best practices and blueprints. Since 2016, Unthinkable has inspired creators to ship more personal, powerful work. In the era of AI and endless commodity content, that type of work is now urgent. Hosted by Jay Acunzo, founder of the Creator Kitchen.
Latest episodes

May 22, 2017 • 32min
Our Journey Begins [How Intuition Works #1]
After a year, we finally land on the common thread that ties us all together as listeners. Then, we revisit one of our most popular stories and find out some new things we missed last time. And we begin our march forward, week by week, to solve the biggest problem facing our projects, companies, and careers today.
MIKE'S SUPER BOWL AD: https://www.youtube.com/watch?v=V_3H_Y5QUWw
SUBSCRIBE TO MONDAY'S EMAIL: unthinkable.fm
FEEDBACK & FOLLOWS: jay@unthinkable.fm twitter.com/jayacunzo instagram.com/jacunzo
VIDEO PREVIEW: https://www.youtube.com/watch?v=WIvVtu4fed8&feature=youtu.be

May 15, 2017 • 31min
Names You Know, Stories You Don't: Amy Schmittauer
Our our every-other-week series profiling names you know sharing stories you don't concludes with Amy Schmittauer. In this brutally honest and hilarious discussion, Amy talks about her parody of the Wizard of Oz, why she loves editing more than being on camera, and how she grapples with her early speaking careers.
About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise. How are well-known speakers trusting their own intuition?
PROUD TO PARTNER WITH CONTENT MARKETING WORLD
This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.
Use code UNTHINKABLE to get $100 of your ticket price. Visit contentmarketingworld.com
FEEDBACK ON THE SHOW? LET ME KNOW!
jay@unthinkable.fm
twitter.com/jayacunzo
instagram.com/jacunzo
LINKS TO KNOW:
Amy Schmittauer on Twitter: https://twitter.com/Schmittastic
Amy's YouTube https://www.youtube.com/user/savvysexysocial

May 8, 2017 • 27min
Constraints [Intuition Series #11]
Remarkable stories of what happens when you embrace constraints, rather than fight for "creative freedom" (and an exploration of what the heck "creative freedom" even means).
Stories today from First Round Capital (one of the premier venture capital firms in tech, with investments in Uber, Warby Parker, Blue Apron, Square, and more) and Soviet Visuals, a remarkable side project from a former Russian ballerina and current Facebook employee revealing something special about constraints.
What might happen if you embraced or even sought out constraints in your work, instead of fought them?
It's Unthinkable.
>> Get the Unthinkable Monday morning email by subscribing at unthinkable.fm
Contact Jay: jay@unthinkable.fm
twitter.com/jayacunzo
instagram.com/jacunzo
Book Jay to speak: jayacunzo.com
LINKS TO KNOW:
First Round Review: firstround.com/review
Camille Ricketts on Twitter: twitter.com/camillericketts
Soviet Visuals on Twitter: twitter.com/sovietvisuals
BusinessPodcast

Apr 30, 2017 • 38min
Names You Know, Stories You Don't: Doug Kessler
We continue our every-other-week series profiling names you know sharing stories you don't. This week, we get existential and emotional with one of the most creative content marketers on the planet, Doug Kessler.
About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise. How are well-known speakers trusting their own intuition?
PROUD TO PARTNER WITH CONTENT MARKETING WORLD
This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.
Use code UNTHINKABLE to get $100 of your ticket price. Visit http://contentmarketingworld.com
FEEDBACK ON THE SHOW? LET ME KNOW!
jay@unthinkable.fm
http://twitter.com/jayacunzo
http://instagram.com/jacunzo
LINKS TO KNOW:
Doug Kessler on Twitter: http://twitter.com/dougkessler
The new way Doug's team created to tell digital stories: https://velocitypartners.com/resources/the-new-media-message/

Apr 23, 2017 • 21min
Insides [Intuition Series #10]
When we say the word content, MOST of us refer to the container -- a blog post, a video, a podcast. But the audience we aim to serve is after what's INSIDE our content -- the information, the education, the entertainment. So why the heck do brands and marketers spend so much less time focused on the stuff INSIDE the content they create?
Stories today from Slack, the fastest-growing business app of all time, and their director of content, Julie Kim. Then, bestselling author Andrew Davis (Brandscaping, Town Inc) pulls from his time in TV production with the Jim Henson Company and Charles Kuralt to teach us how to think more strategically about the stuff we create and how we structure it.
What happens when you spend way more time thinking about the stuff INSIDE our work?
It's Unthinkable.
>> Get the Unthinkable Monday morning email by subscribing at http://unthinkable.fm
FEEDBACK // WORK WITH JAY:
jay@unthinkable.fm
http://twitter.com/jayacunzo
http://instagram.com/jacunzo
LINKS TO KNOW:
Slack's amazing blog: https://slackhq.com/ and podcast: https://slack.com/podcast
Julie Kim on Twitter: https://twitter.com/onejuliekim
Andrew Davis on Twitter: https://twitter.com/drewdavishere
Andrew Davis's website: http://www.akadrewdavis.com/

Apr 17, 2017 • 33min
Names You Know, Stories You Don't: Robert Rose
We continue our every-other-week series profiling names you know sharing stories you don't. This week, we think the big thoughts and feel the big feels with Robert Rose. We talk music, on-stage interviews with celebrities, and making others FEEL SOMETHING by creating great experiences.
About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.
PROUD TO PARTNER WITH CONTENT MARKETING WORLD
This episode was created in partnership with Content Marketing World. This fall, I will be an opening keynote! Come see me and dozens of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.
Use code UNTHINKABLE to get $100 of your ticket price. Visit contentmarketingworld.com
FEEDBACK ON THE SHOW? LET ME KNOW!
jay@unthinkable.fm
http://twitter.com/jayacunzo
http://snapchat.com/add/jayacunzo
http://instagram.com/jacunzo
LINKS TO KNOW:
Robert Rose on Twitter: https://twitter.com/robert_rose
Robert's newsletter: http://contentadvisory.net/

Apr 10, 2017 • 25min
Voices [Intuition Series #9]
The podcast explores the importance of trusting intuition and differentiating from copycat work. It shares insights about Merriam-Webster's marketing and the need for a significant shift. The struggle between copying and influence in creative work is discussed. The success of utilizing social media to showcase coolness is also highlighted.

Apr 2, 2017 • 25min
Names You Know, Stories You Don't: Tamsen Webster
Tamsen Webster, a speaker with a love affair for speeches and the creator of the Red Thread, shares insights on successful speaking and optimizing brain capacity. The hosts discuss their passion for books, shiny objects, and energy, using frameworks to analyze talks. They emphasize maximizing speaking as a marketing medium and recognizing the connection between our actions and the collective.

Mar 26, 2017 • 17min
Just Ship It [Intuition Series #8]
Is shipping your work a friend or a foe? In this podcast, they explore the concept of "just ship it" and its implications. They share stories about an illustrator who has published a new drawing every weekday since 2007 and an author who wrote her book in 6 months. The podcast delves into the challenges of consistently creating high-quality content, the fear of imperfection, and the importance of persisting through disappointments. It also discusses the journey of turning a hobby into a successful career.

Mar 20, 2017 • 35min
Names You Know, Stories You Don't: Mitch Joel
We continue our every-other-week series profiling names you know sharing stories you don't. This week, a frank discussion with Mitch Joel. Stories include Mitch's first-ever keynote speech (and the celebrity that headlined the event); his obsessive and prolific writing habits; and why he believes there's one platform we'll all use in the future. That's right: ONE.
About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and tips and understand what makes the PERSON break free of conventional thinking and become an exception to the noise.
PROUD TO PARTNER WITH CONTENT MARKETING WORLD
This episode was created in partnership with Content Marketing World. This fall, I will be the opening keynote! Come see Jay, Mitch, and hundreds of other speakers, plus mingle with 4,000 top content marketers. September 5-8 in Cleveland.
Use code UNTHINKABLE to get $100 of your ticket price. Visit http://contentmarketingworld.com
FEEDBACK ON THE SHOW? LET ME KNOW!
http://jay@unthinkable.fm
http://twitter.com/jayacunzo
http://snapchat.com/add/jayacunzo
http://instagram.com/jacunzo
LINKS TO KNOW:
Mitch Joel on Twitter: http://twitter.com/mitchjoel
Mitch's Podcast: http://www.twistimage.com/podcast/
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