Unthinkable with Jay Acunzo
Voices [Intuition Series #9]
Apr 10, 2017
The podcast explores the importance of trusting intuition and differentiating from copycat work. It shares insights about Merriam-Webster's marketing and the need for a significant shift. The struggle between copying and influence in creative work is discussed. The success of utilizing social media to showcase coolness is also highlighted.
25:02
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Quick takeaways
- Being authentic and true to your own voice is key to standing out and gaining a following on social media.
- Embracing various sources of inspiration and combining intentions with hunger can create exceptional and unique work.
Deep dives
The Journey to Making the Dictionary Cool
Lisa Schneider, the chief digital officer at Merriam Webster's Dictionary, embarked on a mission to make the dictionary exciting. The initial marketing attempts were described as staid, predictable, and bland. Schneider realized there was a huge gap between people's perception of the dictionary and their social media presence. To bridge this gap, they focused on Twitter, where they could be sassy, interact in real time, and showcase their expertise. By being witty and creative, they gained a significant following and became a viral sensation. The key to their success was being authentic and true to their own voice.
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