

BUILDERS
Front Lines Media
Welcome to BUILDERS — the show about how founders get new technology adopted.
Each episode features a founder on the front lines of bringing new tech to market, sharing how they broke into their industry, earned early believers, built credibility, and unlocked real technology adoption.
BUILDERS is part of a network of 20 industry-specific shows with a library of 1,200+ founder interviews conducted over the past three years.
For the full network, visit FrontLines.io.
Brought to you by: www.FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives thought leadership, demand, and most importantly, revenue.
Each episode features a founder on the front lines of bringing new tech to market, sharing how they broke into their industry, earned early believers, built credibility, and unlocked real technology adoption.
BUILDERS is part of a network of 20 industry-specific shows with a library of 1,200+ founder interviews conducted over the past three years.
For the full network, visit FrontLines.io.
Brought to you by: www.FrontLines.io/FounderLedGrowth — Founder-led Growth as a Service. Launch your own podcast that drives thought leadership, demand, and most importantly, revenue.
Episodes
Mentioned books

Sep 15, 2023 • 22min
Shaily Garg, CEO and Founder of GlobalFair: $22 Million Raised to Create the Future of Cross-Border Procurement
In today's episode of Category Visionaries, we speak with Shaily Garg, CEO and Founder of GlobalFair, a building materials procurement platform that's raised $22 Million in funding.
Topics Discussed:
Shaily’s background as a civil engineer from a very small cords manufacturing family in India, and how this background helped her start GlobalFair
Why Shaily admires billionaire entrepreneur Ambani Mukesh
How GlobalFair is using technology to make cross-border procurement as easy and hassle-free as buying from a next-door neighbor
How Covid contributed to the launch of GlobalFair
The importance of agility and finding the right customer and business model, and why storytelling is a skill every fundraiser must have
Favorite book:
Never Split the Difference: Negotiating as if Your Life Depended on It

Sep 14, 2023 • 31min
Dipanwita Das, CEO and Co-Founder of Sorcero: Over $20 Million Raised to Power Medical Affairs Teams of the Future
In today's episode of Category Visionaries, we speak with Dipanwita Das, CEO and Co-Founder of Sorcero, an AI platform for medical affairs teams that's raised over $20 Million in funding.
Topics Discussed:
Dipanwita’s background at the intersection between data and public health, and how technology is ushering in a new era of patient care
How Sorcero supports medical affair’s teams in making data-driven decisions, and ensuring proper prescription of medications
Differentiating themselves by being a product-focused company addressing specific business challenges
Working with AstraZeneca to deploy real-world medical solutions to the market and making a real impact
Measuring success by tangible changes and improvements brought to the medical affairs field, more than just profit margins
Favorite book:
The Lord of the Rings
The Hitchhiker's Guide to the Galaxy
Catch 22

Sep 14, 2023 • 33min
Tom Tovar, CEO and Co-Founder of AppDome: Over $26 Million Raised to Build the Future of Mobile App Security
In today's episode of Category Visionaries, we speak with Tom Tovar, CEO and Co-Founder of AppDome, a mobile dev ops platform that’s raised over $26 Million in funding.
Topics Discussed:
Tom’s TikTok celebrity dog, and why his love of dogs influenced Tom’s decision to move to San Francisco
Tom’s background in law and his switch to tech
The challenges of app protection, and why AppDome is approaching a billion mobile end users protected
Why Tom advises Founders “never to tell yourself you are right” and “have something that everyone can get behind”
How to maintain a leading position within the category you are creating
Favorite book:
Paradox of Choice

Sep 14, 2023 • 19min
Olga Chin, CEO and Founder of InterPrice Technologies: Over $10 Million Raised to Build the Future of Capital Markets Treasury Management
In today's episode of Category Visionaries, we speak with Olga Chin, CEO and Founder of InterPrice Technologies, a capital markets treasury management platform that's raised over $10 Million.
Topics Discussed:
Olga’s background in investment banking and her experience guiding large companies through bond transactions
Why getting support from family and loved one can be ‘half the battle’ when it comes to building a business
The InterPrice Technologies’ value proposition, and why treasury management can be so important
Giving clients a new way to think about the products and services in an existing category, and acquisition through familiarity
Customer evangelism and the importance of word-of-mouth to drive growth
Favorite book:
Learn How To Take A Punch: Building Your Startup Isn't A Marathon, It's A Prizefight

Sep 14, 2023 • 30min
Hikari Senju, CEO and Founder of Omneky: $10 Million Raised to Empower Brands With AI-Powered Ads To Maximize Performance
In today's episode of Category Visionaries, we speak with Hikari Senju, CEO and Founder of Omneky, an ad tech platform that's raised over $10 Million in funding.
Topics Discussed:
Hikari’s background in tech, and what it was like coming from a tech-focused family background
Having a long-term fascination with AI technology and the potential power of generative models
The Omneky approach of generating content with the best distribution across a whole range of platforms, supported by customer feedback and review
Omneky’s success in securing ‘sticky customers’ who keep their revenue retention high
The future prospects for Omenky’s growth, and why it’s of paramount importance that they keep a laser focus
Favorite book:
Titan: Life of John D.Rockefeller Sr.

Sep 13, 2023 • 16min
Kaitlyn Albertoli, CEO and Co-Founder of Buzz Solutions: Nearly $6 Million Raised to Build the Future of Infrastructure Inspection
In today's episode of Category Visionaries, we speak with Kaitlyn Albertoli, CEO and Co-Founder of Buzz Solutions, an infrastructure inspection platform that's raised nearly $6 Million in funding.
Topics Discussed:
Kaitlyn’s career background and the track which led her to focus on sustainability, from selling chocolate to automated infrastructure inspections
The origins of Buzz Solutions, and how automating the analysis of existing visual data led to a whole new market category
The power of ‘computer vision’ at the heart of Buzz Solutions’ offering, and how it grants new levels of efficiency to their clients
Why infrastructure inspections are a critical component of a more sustainable economy, and what it means for our planet
The importance of patience in settling into a new market category, and why, with the right idea, your time will always come
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Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.
www.GlobalTalent.co

Sep 13, 2023 • 32min
Sophie Novati, CEO and Founder of Formation: $9 Million Raised to Build a Virtual Fellowship Program for Software Engineers
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Sophie Novati, CEO and Founder of Formation, a virtual fellowship program for software engineers that has raised $9 Million in funding.
Here are the most interesting points from our conversation:
Tech-Driven Education: Sophie emphasizes the importance of using engineering and product thinking to solve education problems at scale, leading to Formation's adaptive learning platform.
Unconditional Support: Formation offers unlimited technical training until participants secure a signed offer letter, a unique value proposition in the training program space.
Dynamic Curriculum: Every lesson and assignment at Formation is dynamically computed based on individual performance, ensuring personalized and effective learning experiences.
Mentorship Model: Formation's mentors, who are compensated but primarily driven by impact, provide just-in-time mentorship based on students' real-time needs and challenges.
Navigating Market Changes: Sophie discusses how the current job market has become more competitive, necessitating longer job hunts and more rigorous preparation for software engineers.
Commitment to DEI: Formation partners with companies like Netflix to support diversity hiring initiatives, aiming to build a more inclusive and equitable workforce.

Sep 13, 2023 • 33min
Yadhu Gopalan, CEO and Founder of Esper: $100 Million Raised to Build the Future of Android Device Management
In today's episode of Category Visionaries, we speak with Yadhu Gopalan, CEO and Founder of Esper, an Android device management platform that's raised over $100 Million in funding.
Topics Discussed:
Being an introvert in business, and what it takes to push yourself to the forefront as a founder
What it’s like working at some of the biggest names in tech, for companies like Amazon and Microsoft
How software development can often move faster than the mechanisms for deployment and customer feedback
The critical importance of MDM in running any contemporary business which relies on software to run
Why targeting a client’s pain points will always get you the attention you need, regardless of who you’re talking to
Favorite book:
Thinking Fast and Slow

Sep 12, 2023 • 30min
Nate Kharrl, CEO and Co-Founder of Spec: $30 Million Raised to Build the Future of Fraud Defense
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Nate Kharrl, CEO & Co-Founder of Spec, a fraud defense technology platform that's raised $30 Million in funding.
Here are the most interesting points from our conversation:
Personal Journey from Fraudster to Fraud Fighter: Nate's unique background as a former eBay fraudster who now combats fraud highlights his deep understanding of the field and the irony of his professional journey.
Founding During a Pandemic: The idea for Spec originated in 2014, but the COVID-19 pandemic created the perfect timing for Nate and his co-founder to finally launch the company, addressing the surge in fraud and scam activities.
Understanding the Fraud Landscape: Nate differentiates fraud from cybersecurity, explaining that fraud involves the misuse of systems for nefarious purposes, while cybersecurity focuses on protecting systems from unauthorized access.
Customer-Driven Product Evolution: The first customers of Spec helped shape the company's product by providing real-world feedback, leading to a better understanding and articulation of their core value proposition.
Navigating Enterprise Sales: The transition from founder-led sales to a dedicated sales team has been challenging, but essential for scaling the business and addressing the complex needs of large enterprises.
Future Vision with AI: Nate envisions leveraging AI to make complex fraud detection more accessible and efficient for non-technical users, enhancing the platform's value and usability.
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Sponsors:
Front Lines — We help B2B tech companies launch, manage, and grow podcasts that drive demand, awareness, and thought leadership.
www.FrontLines.io
The Global Talent Co. — We help tech startups find, vet, hire, pay, and retain amazing marketing talent that costs 50-70% less than the US & Europe.
www.GlobalTalent.co

Sep 12, 2023 • 31min
Igor Jablokov, CEO of Pryon: $50+ Million Raised to Build the Future of Enterprise Knowledge Management
In today's episode of Category Visionaries, we speak with Igor Jablokov, CEO of Pryon, an AI-powered enterprise knowledge management platform that's raised more than $50 Million in funding.
Topics Discussed:
Igor’s background in the tech industry, working with Apple to create Siri, and the state of AI today
A great Bill Gates quote about our biases when thinking about the short and the long term
Why the man Igor most admires is Benjamin Franklin
Facing disbelief when introducing innovative ideas, and why Igor doesn’t care about how other people define certain things
Regulation in the AI industry and where AI is headed
Favorite book:
The Complete Isaac Asimov's Foundation Series Books 1-7


