In her final mini masterclass, Shelby warns you not to be so focused on reaching the finish line that you may miss the epic views along the way.• Shelby Stanger is the host of REI’s “Wild Ideas Worth Living” podcast and the author of “Will to Wild: Adventures Great and Small to Change Your Life”• Want to go behind the scenes of this show? Sign up for our newsletter• To hear more interviews, audio e-courses, and hundreds of author-read book summaries, download the Next Big Idea app

When scaling a steep rock wall or surfing gnarly waves, it’s easy to let fear get the better of you, but today, Shelby explains how you can use humor to stay loose.• Shelby Stanger is the host of REI’s “Wild Ideas Worth Living” podcast and the author of “Will to Wild: Adventures Great and Small to Change Your Life”• Want to go behind the scenes of this show? Sign up for our newsletter• To hear more interviews, audio e-courses, and hundreds of author-read book summaries, download the Next Big Idea app

Before you embark on a wild adventure, you obviously need to do some planning. But don’t go overboard. Give yourself a deadline, and get to work.• Shelby Stanger is the host of REI’s “Wild Ideas Worth Living” podcast and the author of “Will to Wild: Adventures Great and Small to Change Your Life”• Want to go behind the scenes of this show? Sign up for our newsletter• To hear more interviews, audio e-courses, and hundreds of author-read book summaries, download the Next Big Idea app

If you have a strong why for pursuing a wild adventure, you’re more likely to find a way to get it done.• Shelby Stanger is the host of REI’s “Wild Ideas Worth Living” podcast and the author of “Will to Wild: Adventures Great and Small to Change Your Life”• Want to go behind the scenes of this show? Sign up for our newsletter• To hear more interviews, audio e-courses, and hundreds of author-read book summaries, download the Next Big Idea app

Where are you listening to this podcast? In your car? At your desk? Puttering around your house? If Shelby Stanger had her druthers, you’d be listening in the great outdoors — maybe while hiking on a scenic trail, or pedaling down an open road, or sitting astride a surfboard (while wearing waterproof earbuds, of course).Shelby is a journalist and adventurer: as a journalist, her work has appeared in Outside Magazine and on ESPN; as an adventurer, she’s surfed from Canada to Costa Rica and paddled remote stretches of the Amazon River. Her new book, “Will to Wild: Adventures Great and Small to Change Your Life,” is a guide to getting out of your comfort zone and into the wild world.

Data, demographics — these things only take you so far. That's the final lesson Marcus Collins has to share with us. If you really want to get to know someone, he says, you've got to look past what they "do" and try to figure out who they "are."• Use the code DAILY to get 10% off a Next Big Idea Club membership• Learn more about our event in NYC on June 28th by visiting betaworks.com/event/ai-consciousness• Subscribe to our LinkedIn newsletter

"Meaning," says Marcus Collins ("For the Culture") in today's episode, "is culturally mediated based on how we see the world. Understanding how people make meaning will increase the likelihood of understanding who they are and how they navigate the world."

Today, Marcus Collins ("For the Culture") says that if you want to understand someone, you can learn much more from their tribal communities than their demographics.

Welcome back to our week-long masterclass with marketing magician Marcus Collins. He ran digital strategy for Beyoncé; teaches at the Ross School of Business, University of Michigan; serves as chief strategy officer at Wieden+Kennedy; and wrote a great book called "For the Culture." Today, he explains why he thinks the brands that'll succeed in the future will make consumers feel like they're part of a community.

This week: Marcus Collins, who teaches marketing at the University of Michigan's business school and serves as the chief strategy officer at Wieden+Kennedy, shares five key insights from his book "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be."