Reversing Climate Change

As a nascent industry, carbon dioxide removal is often misunderstood by the general public.And that makes CDR humor very niche. Maybe only 5% of people will understand it, but those who do really, really appreciate it.Just go to a Halloween party dressed as the Climeworks stock photo, and you’ll see what we mean.Jack Andreasen serves as Manager of Carbon Management in US Policy and Advocacy at Breakthrough Energy, an organization committed to scaling the technologies we need to reach net-zero emissions by 2050. He is also a prolific writer of memes in the CDR space.On this edition of the Reversing Climate Change CDR Happy Hour, Nori Meme Lab colleagues Ross and Siobhan sit down with Jack to discuss what drew him to carbon dioxide removal and describe his role in ‘carbon middle management’ at Breakthrough.Jack shares his frustration with having to defend CDR in conversations with people outside the space, explaining how he thinks about the criticisms of direct air capture and the misinformation perpetuated by the mainstream media.Listen in to understand the range of opinions around the visual aesthetic of solar or wind farms versus DAC machines and get ideas for creating your very own meme-inspired CDR Halloween costume!Connect with NoriPurchase Nori Carbon RemovalsNori's websiteNori on TwitterJoin Nori's Discord to hang out with other fans of the podcast and NoriCheck out our other podcast, Carbon Removal NewsroomCarbon Removal Memes on TwitterCarbon Removal Memes on InstagramResourcesBreakthrough EnergyJack on TwitterJack on LinkedInJack on Substack‘Marjorie Taylor Greene Says Nancy Pelosi Leads Gazpacho Police’ in The Washington PostJason Hochman on Reversing Climate Change S3EP20ClimeworksCarbon EngineeringGlobal ThermostatSustaeraMission Zero TechnologiesVerdoxHeirloomJohn Oliver’s Piece on Carbon OffsetsAlex Grant on TwitterTangled Meme

Do you wish your career was a little more gratifying? That it gave you the chance to work on something you really care about?You don't need a science or engineering background to pursue a career in climate solutions. In fact, a variety of skill sets translate to climate work.So, how do you get into the carbon removal space? Where can you go for resources and networking opportunities?On this edition of the Reversing Climate Change CDR Happy Hour, Nori Meme Lab colleagues Asa Kamer and Siobhan Montoya Lavendar discuss their journey to a career in carbon removal, describing the college and early work experiences that inspired their work in the climate space.Siobhan and Asa share the top resources for people interested in carbon removal and encourage us to check out the AirMiners community and OpenAir Collective for networking and volunteer opportunities.Listen in for insight on who to follow for job openings in climate solutions and learn how to go about pursuing a career in the rapidly changing field of carbon removal.Connect with NoriPurchase Nori Carbon RemovalsNori's websiteNori on TwitterJoin Nori's Discord to hang out with other fans of the podcast and NoriCheck out our other podcast, Carbon Removal NewsroomResourcesThanks a TonPitzer CollegeCecil the SagehenCalifornia Wilderness CoalitionPitzer College Ontario ProgramFree SoloAirMinersAirMiners Boot UpWork on ClimateTerra.doOpenAir CollectiveOpenAir’s CDR YouTube ChannelInflation Reduction ActNa’im Merchant on TwitterNa’im Merchant’s Blog Carbon CurveClimatebaseSiobhan Montoya Lavendar on TikTokHeidi Lim on TikTokCarbon Removal Memes on TwitterCarbon Removal Memes on Instagram

On August 16, 2022, the Inflation Reduction Act was signed into law. Whatever you might think about, this legislation is certainly the biggest step forward in climate action in our lifetimes.But that’s not the only thing we have to talk about in the Nori Carbon Removal Meme Lab this week!On this episode of Reversing Climate Change, Ross sits down with fellow memeologists, Siobhan Montoya Lavender and Asa Kamer, to revel in having our Lion King Meme featured on Zeke Hausfather’s Twitter response to a New York Times opinion piece against carbon capture and storage or CCS.Ross, Siobhan, and Asa also discuss why academics in the carbon removal space have a growing bias toward high durability and high permanence, yet capital is flowing into natural climate solutions.Listen in to understand the challenges around ton-year carbon accounting and learn about public reaction to the Inflation Reduction Act and how it finances clean energy.Connect with NoriPurchase Nori Carbon RemovalsNori's websiteNori on TwitterJoin Nori's Discord to hang out with other fans of the podcast and NoriCheck out our other podcast, Carbon Removal NewsroomResourcesCarbon Removal Memes on TwitterCarbon Removal Memes on Instagram‘Every Dollar Spent on This Climate Technology Is a Waste’ in The New York TimesZeke Hausfather’s Twitter ThreadJason Hochman on Reversing Climate Change S3EP20John Daly Smoking Next to Tiger Woods Meme TemplateInflation Reduction ActDr. Julio Friedmann on Reversing Climate Change EP016The Road to Ten GigatonsNCXTon-Year Accounting on Carbon Removal Newsroom

For climate startups to find customers, attract talent, and secure funding, they need to communicate their value effectively.But how do you deliver content that explains complex ideas in an accessible way? How do you synthesize information to appeal to a variety of audiences?Nick Van Osdol is a writer on the Nori team, the creator of the Keep Cool newsletter, and host of The Keep Cool Show, a podcast that gives promising climate tech startups an opportunity to pitch investors.On this episode of Reversing Climate Change, Nick joins Ross to explain why communications is an undervalued sector within the climate space and discuss his work on the forthcoming updated version of the Nori white paper.Nick shares his interest in how the Inflation Reduction Act’s $370B for climate action will be deployed and describes the challenge of scaling supply to accommodate Advanced Market Commitments to buy carbon credits.Listen in for Nick’s take on pragmatism versus idealism in the climate space and learn how a talented content creator thinks about the geopolitical implications of scaling renewable energy.Connect with NoriPurchase Nori Carbon RemovalsNori's websiteNori on TwitterJoin Nori's Discord to hang out with other fans of the podcast and NoriCheck out our other podcast, Carbon Removal NewsroomResourcesKeep Cool NewsletterThe Keep Cool ShowNick on TwitterNori Whitepaper (this is the old version but we will update with the new version when it is published)The Network State by Balaji SrinivasanHead of Brand Marketing Opening at NoriPique ActionSullivan’s TravelsInflation Reduction ActWatershedClimatebaseEvan Hynes on Reversing Climate ChangeStanford 100% Renewables StudyThe End of the World Is Just the Beginning by Peter Zeihan

How do you create original content in the carbon removal space?In its podcast content, the Nori creative team looks for unique voices, encouraging guests on Reversing Climate Change and Carbon Removal Newsroom to explore nuance.As for their carbon removal memes, the writers are currently mining the movies they watch with their kids and popular online satirical humor (think The Onion and Reductress) for ideas.On this bonus episode of Reversing Climate Change, Ross sits down with his colleagues in the Nori Meme Lab, Siobhan Montoya Lavender and Asa Kamer, to discuss why ascribing agency to CO2 is funny and describe how they look for meme potential in cinema—not to be confused with Krysten Sinema, though they have insight on her too.Ross, Siobhan, and Asa offer stories of celebrity sightings and consider who qualifies as a ‘climate celeb,’ sharing examples of the academics and podcast guests they’re guilty of gushing over.Listen in to understand how we showcase productive disagreement in both Nori podcasts and get in on the Meme Lab team’s latest ideas for carbon removal meme threads, including ClickHole-style headlines and recaptioning existing satirical content.Connect with NoriPurchase Nori Carbon RemovalsNori's websiteNori on TwitterJoin Nori's Discord to hang out with other fans of the podcast and NoriCheck out our other podcast, Carbon Removal NewsroomResourcesCarbon Removal Memes for Climate Restorative Teens on TwitterCarbon Removal Memes on InstagramNathan For You MemeAn Inconvenient TruthAir MinersFounder’s SummitDennis Baldocci on ResearchGateElizabeth Kolbert on Reversing Climate Change S2EP50Mark Bittman on Reversing Climate Change S2EP69David Ho on Carbon Removal Newsroom S3EP41Holly BuckChris BarnardThe OnionClickHoleStubborn Little Leisure Lords on ClickHoleLet’s Rank the Religions on ClickHoleThe NeedlingReductress Meme

Direct air capture (DAC) is growing in popularity around the world, and it is an important tool for reducing CO2 in the atmosphere.But 30% of all the carbon dioxide we’ve emitted to date is stored in the ocean.So, what can we do to sequester CO2 from ocean water? Is the technology similar to that of direct air capture? How does the process work?Steve Oldham is former CEO of DAC pioneer Carbon Engineering and current CEO of Captura, a startup working to capture carbon dioxide from our oceans at scale.On this episode of Reversing Climate Change, Steve joins Ross and cohost Radhika Moolgavkar, Head of Supply and Methodology at Nori, to explain what he believes may make direct ocean capture cheaper and easier than DAC.Steve discusses how the natural equilibrium between the ocean and the atmosphere provides an opportunity for carbon removal and describes how his team evaluates candidate sites with a focus on existing oil and gas infrastructure.Listen in for Steve’s insight on the greatest challenges facing carbon dioxide removal (CDR) and learn how Captura’s signature electrodialysis process captures CO2 while attempting to avoid disrupting the ocean.Connect with NoriPurchase Nori Carbon RemovalsNori's websiteNori on TwitterCheck out our other podcast, Carbon Removal NewsroomResourcesCapturaCarbon EngineeringIPCCInfrastructure Investment and Jobs ActInflation Reduction Act45Q Tax CreditCalifornia’s Low Carbon Fuel StandardFrontier’s Carbon Removal InitiativeHenry’s LawCaptura’s XPRIZENet-Zero Emissions Procurement by 2050Energy Earthshots InitiativeCE’s Partnership with Occidental

Most carbon removal content is highly technical and very serious.But it doesn’t have to be.So, what would it look like to produce carbon removal content that is a little looser? A little less informational? A little more appealing to a lay audience? And a little more fun?On this bonus episode of Reversing Climate Change, Ross sits down with fellow memeologist and Thanks a Ton Cofounder Siobhan Montoya Lavender to have an informal conversation that infuses some fun in the carbon removal community.Ross and Siobhan discuss how they think about choosing between science and funny in the context of a meme and describe the value in producing content that is less utilitarian and more accessible to the general population.Listen in for the story of Ross’ harrowing experience with a group of very aggressive crows and enjoy 30 minutes of lighthearted carbon removal content!Connect with NoriPurchase Nori Carbon RemovalsNori's websiteNori on TwitterJoin Nori's Discord to hang out with other fans of the podcast and NoriCheck out our other podcast, Carbon Removal NewsroomResourcesThanks a Ton‘Moisture Swing Sorbent for Carbon Dioxide Capture from Ambient Air’ in Environmental Science & TechnologyCarbon Removal Memes for Climate Restorative Teens on TwitterCarbon Removal Memes on InstagramIPCC ReportsAir MinersNa’im MerchantThe Carbon Curve PodcastMigratory Bird Treaty Act

The direct air capture industry is attempting to recreate the oil and gas sector in reverse—at a highly accelerated rate.And those of us in the space have a tremendous opportunity to build something truly impactful.But how do we educate the general public around the carbon removal technologies at our disposal? Can a well-crafted meme help people understand the benefits of direct air capture?Jason Hochman is Cofounder and Senior Director of the recently launched Direct Air Capture Coalition, a global nonprofit working to educate, engage, and mobilize society around the deployment of DAC technology at the pace and scale the climate crisis requires. He also happens to be an accomplished mememaker in the carbon removal space.On this episode of Reversing Climate Change, Jason joins Ross and cohost Siobhan Montoya Lavender to do a live meme workshop, sharing his approach to writing DAC-themed memes for popular Simpsons and Sith Kermit templates.Jason discusses the early growth of the Direct Air Capture Coalition, describing how it seeks to serve as an educational resource and platform for collaboration among its 44 member organizations.Listen in to understand the biggest problems facing the mass adoption of direct air capture and learn how Jason is addressing pushback on DAC with resources like the DAC Report Library as well as his CDR 101 meme thread.Connect with NoriPurchase Nori Carbon RemovalsNori's websiteNori on TwitterJoin Nori's Discord to hang out with other fans of the podcast and NoriCheck out our other podcast, Carbon Removal NewsroomResourcesDirect Air Capture CoalitionDAC FAQDAC Report LibraryDAC Company DirectoryJason on TwitterJason’s CDR 101 Meme ThreadCarbon Removal Memes for Climate Restorative Teens on TwitterCarbon Removal Memes on InstagramCarbon Removal Memes on Reversing Climate Change S3EP18Thanks a TonAir MinersOpenAir CollectiveGroundskeeper Willie -- Damn ScotsThe Four Corners CoalitionCarbon180Clean Air Task ForceRocky Mountain InstituteClimeworks

As a consumer who cares about climate change, you may be shopping for organic, local, or even regenerative food products. But does your support of sustainable agriculture extend to wine?How does a winemaker earn the certified sustainable distinction? And what does sustainable viticulture look like?Steve Lohr is President and CEO of J. Lohr Vineyards and Wines, a winemaking operation with vineyards in Monterey County, Paso Robles, and Napa Valley, California. J. Lohr is dedicated to sustainability and the environment, and Steve’s team earned the 2020 Green Medal Leader Award from the California Sustainable Winegrowing Alliance.On this episode of Reversing Climate Change, Steve joins Ross to discuss J. Lohr’s sustainability practices, describing how an operation of scale can make large investments in sustainable practices in an attempt to move the needle, and why Steve believes in sustainability at any size of business. How much of a business attempting sustainability is cost-saving and how much is brand value?Listen in for insight on how installing a solar tracking array reduced J. Lohr’s electric bill by an order of magnitude and get Steve’s advice on how to get started with drinking sustainable wines.Connect with NoriPurchase Nori Carbon RemovalsNori's websiteNori on TwitterJoin Nori's Discord to hang out with other fans of the podcast and NoriCheck out our other podcast, Carbon Removal NewsroomResourcesJ. Lohr Vineyards & WinesJ. Lohr’s Sustainability InitiativesJ. Lohr on TwitterJ. Lohr on InstagramPaul Wagner on Reversing Climate Change S3EP10Other Homes and Garbage: Designs for Self-Sufficient Living by Jim Leckle, Gill Masters, Harry Whitehouse and Lily YoungCalifornia Sustainable Winegrowing AllianceVineyard TeamLODI RULESNapa GreenLIVEJ. Lohr’s Certified Sustainable Merlot

Here at Nori, we take climate change very seriously. But we don’t want to take ourselves too seriously.So, we developed the Memelab as a way to engage with other carbon removal enthusiasts and introduce a new audience the idea of removing CO2 from the atmosphere—with humor.Asa Kamer is Producer of the Carbon Removal Newsroom podcast. Siobhan Montoya Lavendar is Cofounder at Thanks a Ton. And they are both part of the writing team for Carbon Removal Memes for Climate Restorative Teens.On this episode of Reversing Climate Change, Asa and Siobhan join Ross to share the origin of Nori’s Carbon Removal Memelab and explain why it’s so challenging to identify what makes a successful meme.Asa, Siobhan, and Ross describe the important role comedy can play in reversing climate change, discussing why self-deprecating humor works better than being mean, and how they iterate on a joke to be funny without being offensive.Listen in for insight around why it's fun to riff on common objections to carbon removal and learn how to engage with our memes on your social media platform of choice.Connect with NoriPurchase Nori Carbon RemovalsNori's websiteNori on TwitterCheck out our other podcast, Carbon Removal NewsroomResources@CO2RemovalMemes on TwitterCarbon Removal Memes on InstagramAir MinersThanks a TonLower CarbonCarbon Removal AcademyTrailer Park Boys MemeBugs Bunny MemeAll About Me! by Mel BrooksJewish Comedy: A Serious History by Jeremy DauberMean Girls MemeDr. Julio Friedmann on Reversing Climate Change EP016Jane Flegal on Reversing Climate Change EP005Titanic MemeMark JacobsonThe Office BFFs by Jenna Fischer and Angela KinseyYouTube Dominos Meme