Reversing Climate Change

Lyn Stoler and Sonam Velani have coined the phrase Climate Industrialism to describe the optimistic, action-oriented response to climate change they already see happening in many communities around the world.Lyn and Sonam define Climate Industrialism as ‘a social and economic system built on the creation of climate technologies that yield human and environmental co-benefits.’What does that mean, exactly? And how does Climate Industrialism create a virtuous cycle for companies building climate solutions and the cities where they choose to build?Lyn and Sonam are the cocreators of Parachute, a research and storytelling project that shares climate solutions with local governments around the world to make our cities more beautiful, more livable, and more resilient.On this episode of Reversing Climate Change, Lyn and Sonam join Ross to explore their new model of Climate Industrialism and explain why cities need to take the lead on climate action.Lyn and Sonam discuss the history behind the regulations and permitting processes that slow industrial building and describe how cities can attract talent by welcoming climate industries.Listen in to understand the pros and cons of startup cities and learn what municipalities can do to promote both climate change mitigation as well as adaption and resilience through Climate Industrialism.Connect with NoriPurchase Nori Carbon RemovalsNori's websiteNori on TwitterCheck out our other podcast, Carbon Removal NewsroomCarbon Removal Memes on TwitterCarbon Removal Memes on InstagramResourcesParachuteLyn & Sonam’s Piece on Climate IndustrialismLyn on SubstackSonam on SubstackZach Caceres’ Piece for a16zUCLA Center for Healthy Climate SolutionsWhite House Accelerating Infrastructure SummitThe Network State: How to Start a New Country by Balaji SrinivasanPaul RomerStartup CitiesCharter Cities InstituteCuldesac Tempe

Does the carbon removal tech you’re developing have a shot at being cost-competitive in the real world? How might you reduce the cost of a given CDR technology? And how do you convince government funders or investors that your carbon removal idea is viable?A techno-economic assessment or TEA answers these questions.So, what is involved in conducting a techno-economic assessment? And how might it help a startup improve the economic performance of its climate tech and maximize its impact?Grant Faber is Founder and President of Carbon-Based Consulting, a firm that offers techno-economic assessments, early-stage emissions accounting, and market research for startups, investors, and environmental nonprofits in the CDR and CCUS space.On this bonus episode of Reversing Climate Change, Grant joins Ross, Siobhan, and Asa to explain why an understanding of economics is crucial in carbon removal and how a TEA helps us determine the cost per tonne of carbon removal.Grant walks us through the concept of learning rates, discussing why different technologies have different learning rates, and how founders might apply these principles to reduce costs.Listen in for insight on the potentially arbitrary nature of life cycle assessments and learn how Grant can help your organization accelerate the commercialization of carbon removal technology.Connect with NoriPurchase Nori Carbon RemovalsNori's websiteNori on TwitterCheck out our other podcast, Carbon Removal NewsroomCarbon Removal Memes on TwitterCarbon Removal Memes on InstagramResourcesCarbon-Based ConsultingGrant on LinkedInAir MinersGlobal CO2 InitiativeGlobal CO2 Initiative TEA GuidelinesAssessCCUSResearch by Jessika TrancikResearch by Greg Nemet‘Factors Affecting the Cost of Airplanes’ in the Journal of Aeronautical Sciences‘Evaluating the Causes of Cost Reduction in Photovoltaic Modules’ in Energy Policy'I, Pencil'Research by J. Doyne Farmer

The easier it is to participate in a sustainability program like Nori, the less motivation it requires for farmers to enroll.But the current lack of digitization in the ag space makes it challenging for farmers to get paid for carbon removal.So, is there an easy way to track agricultural data and compensate farmers for regenerative practices?Dane Braun is Vice President of Product at Bushel, an ag software company that is digitizing the infrastructure for grain.On this episode of Reversing Climate Change, Dane joins Ross and Nori team members Laura Satkowski and Jada Dormaier, to explain how our partnership with Bushel makes it easy for farmers to practice carbon removal.Dane shares Bushel’s efforts to standardize and connect the many digital applications available to farmers and describes how growers might use data to make decisions around implementing regenerative practices.Listen in to understand the parallels between how grain is priced as a commodity and the NORI token and learn how farmers might be able to benefit from being part of the Nori-Bushel partnership.Connect with NoriPurchase Nori Carbon RemovalsNori's websiteNori on TwitterCheck out our other podcast, Carbon Removal NewsroomCarbon Removal Memes on TwitterCarbon Removal Memes on InstagramResourcesBushelBecome a Nori Ag SupplierNori’s Partnership with FarmLogs by BushelMake Your Own Biochar on RCC S3EP25Dane Braun on UNL’s FarmBits PodcastFarmLogsFogg Behavior ModelClimate FieldViewJohn Deere Operations CenterLeaf Farm Data APIIron OxUSDA Census of Agriculture

A lot of good comes from travel. It gives us a chance to disconnect and recharge. It exposes us to new things and helps us connect with nature and other people. Plus, we contribute to the local economies in the places we visit.But travel is not always good for planet. And the climate-conscious among us often feel guilty about the emissions we create when we get on a plane or fill up at the pump for a road trip.So, what can we do to make travel more environmentally friendly?Christina Beckmann is the cocreator of Tomorrow’s Air, a collective for travelers and travel businesses to support the scale up of carbon removal technologies.On this bonus episode of Reversing Climate Change, Christina joins Ross, Siobhan, and Asa to discuss the layers of responsibility for climate change and who should be held accountable among travel operators, airlines, governments, and individual travelers.Christina explains what differentiates the adventure travel community from more “consumptive” travelers and how Tomorrow’s Air is educating both groups about carbon removal technologies.Listen in for insight on reducing your emissions when you travel and learn how to help Tomorrow’s Air build a community of carbon-removing travelers.Connect with NoriNori's websiteCheck out our other podcast, Carbon Removal NewsroomCarbon Removal Memes on TwitterCarbon Removal Memes on InstagramResourcesTomorrow’s AirTomorrow’s Air on InstagramTomorrow’s Air NewsletterAirrows on Air PodcastThe Adventure Travel Trade AssociationUN World Tourism OrganizationAnnie Duke on RCC S3EP24BrazilOutside & ATTA Survey on ClimateMcKinsey Skift Report on Net-Zero TravelIntrepid TravelTwelveClimeworkskimkimAir MinersCarbon Offsets on Last Week Tonight with John OliverSouth PoleSustainable Travel Q&AJack Andreasen on RCC S3EP22 Bonus

Local governments are surprisingly powerful levers for carbon removal.While large national governments can be slow and unwieldy, cities and counties can sometimes be much more nimble. They can get carbon removal projects off the ground quickly and share what they learn with other local governments.So, which municipalities are taking the lead in the CDR space? And how do they integrate carbon removal in the local government landscape?Susie Strife is the Boulder County Director of Sustainability, Climate Action and Resilience; Ramón DC Alatorre is Climate and Energy Coordinator for the City of Flagstaff; and Chris Neidl is Cofounder of OpenAir Collective.Together, they are collaborators in forming the Four Corners Carbon Removal Coalition, an alliance of local governments that are pooling resources to fund CDR projects in the Four Corners region of the Southwest US.On this episode of Reversing Climate Change, Susie, Ramón, and Chris join Ross and Siobhan to explain why Flagstaff and Boulder are ahead of the curve when it comes to carbon removal.They share the resistance they face when it comes to endorsing carbon offsets and explain how local governments can educate communities around carbon removal.Listen in to understand why the Four Corners model focuses on funding carbon removal projects that can be replicated and learn how Susie, Ramón, and Chris support other jurisdictions in finding local applications of CDR.Connect with NoriNori's websiteCheck out our other podcast, Carbon Removal NewsroomCarbon Removal Memes on TwitterCarbon Removal Memes on InstagramResourcesFour Corners Carbon Removal CoalitionOpenAir CollectiveBoulder County Office of Sustainability, Climate Action and ResilienceBoulder County Climate on TwitterFlagstaff Sustainability OfficeChris on TwitterOpenAir CDR Series on YouTube‘Local Governments Can Drive Carbon Dioxide Removal Innovation’Flagstaff Climate Emergency DeclarationCarbon Offsets: Last Week Tonight with John OliverEli Mitchell-Larson on Reversing Climate Change S2EP62Carbon DirectThe Oxford Offsetting PrinciplesBoulder County Climate Innovation FundStripe ClimateSustainable Cities Network

There are few ways for individuals to participate in carbon removal. Typically, carbon removal is something that someone else does that you pay for.But what if there was a way for you to practice carbon removal in your own backyard with biochar?Connor Lascelles and Lottie Hawkins are the Cofounders of Earthly Biochar, a company that manufactures consumer-accessible biochar kilns.On this episode of Reversing Climate Change, Connor and Lottie join Ross and cohost Jada Dormaier, Supply Account Manager at Nori, to explain what differentiates biochar from charcoal and other soil amendments and how it benefits the soil.Connor and Lottie describe the process of making your own biochar in an Earthly kiln, discussing where to go for feedstock, and how neighborhoods and municipalities might develop community biochar programs.Listen in for insight on what questions to ask before you purchase biochar and learn how to try your hand at carbon removal with an Earthly kiln.Connect with NoriPurchase Nori Carbon RemovalsNori's websiteNori on TwitterJoin Nori's Discord to hang out with other fans of the podcast and NoriCheck out our other podcast, Carbon Removal NewsroomCarbon Removal Memes on TwitterCarbon Removal Memes on InstagramResourcesEarthly BiocharEarthly on InstagramRoss’ Crow Story on Reversing Climate Change Happy HourAnnalee Levin on Reversing Climate Change S2EP52Top Lid Up Draft Biochar Machine on YouTubeCharles Dowding’s Charcoal VideoJosiah Hunt at Pacific BiocharMake SoilCompost ClubStockholm Biochar ProjectExeter Biochar Retort Industrial Kiln

We live in a culture that glamorizes grit and derides giving up. But in the world of climate startups, we can’t afford to spend time on projects that aren’t working.So, how do you know when to quit?Decision Strategist Annie Duke is a retired professional poker player and World Series of Poker bracelet holder. She is also the author of several books, including Quit: The Power of Knowing When to Walk Away.On this episode of Reversing Climate Change, Annie joins Ross to explain how to apply decision-making skills from poker and her research in the context of a climate startup.Annie walks us through her three strategies for deciding when to fold, challenging us to set explicit kill criteria and leverage the ‘monkeys and pedestals’ mental model to abandon projects that aren’t working.Listen in for Annie’s insight on prioritizing moonshots that develop useful technology and learn how to persevere when projects are worthwhile—and walk away when they’re not.Connect with NoriPurchase Nori Carbon RemovalsNori's websiteNori on TwitterJoin Nori's Discord to hang out with other fans of the podcast and NoriCheck out our other podcast, Carbon Removal NewsroomCarbon Removal Memes on TwitterCarbon Removal Memes on InstagramResourcesAnnie’s WebsiteBooks by Annie DukeQuit: The Power of Knowing When to Walk Away by Annie DukeHow to Decide: Simple Tools for Making Better Choices by Annie DukeThinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts by Annie DukeSuperforecasting: The Art and Science of Prediction by Philip E. Tetlock and Dan GardnerRon Conway at SV AngelPoker After DarkAstro Teller at XProject LoonGrit: The Power of Passion and Perseverance by Angela Duckworth

Communicating the science behind climate change is a challenge.But when you present these concepts in an artistic way and make the data beautiful, it’s more engaging and easier to understand. And more likely to inspire climate action.Nicole Kelner is Artist-in-Residence at My Climate Journey, where she communicates the complex challenges of climate change in a beautiful, accessible way.On this episode of Reversing Climate Change, Nicole joins Ross, Siobhan, and Asa to explore why people are drawn to her watercolor representations of scientific data and explain her efforts to communicate climate concepts accurately.Nicole describes how she incorporates humor in her artwork and brainstorms ideas for a potential collaboration with the Nori Meme Lab.Listen in to understand how Nicole thinks about AI-generated art and learn how her work makes a meaningful difference in the fight against climate change.Connect with NoriPurchase Nori Carbon RemovalsNori's websiteNori on TwitterJoin Nori's Discord to hang out with other fans of the podcast and NoriCheck out our other podcast, Carbon Removal NewsroomCarbon Removal Memes on TwitterCarbon Removal Memes on InstagramResourcesNicole’s WebsiteNicole on TwitterNicole on InstagramNicole’s PrintsNicole’s Climate MerchNicole’s CommissionsCarbonfundCarbon CollectiveClimate Tech VCPre-Order Nicole’s BookMy Climate JourneyMCJ Climate Art WorkshopsThanks a TonTwo Wolves Meme TemplateConfessional Meme‘Seaweed Ecosystems May Not Mitigate CO2 Emissions’ in ICES Journal of Marine ScienceMidjourneyDALL-E‘Colors of Climate: Nicole Kelner’s Watercolors Bring Calm to Images of Climate Change’ in The VergeCarbon Removal Memes on TwitterCarbon Removal Memes on Instagram

Nori lives at the intersection of climate and crypto, attempting to build a global commodities market for carbon removal on the blockchain.And while we’ve discussed carbon removal at length on the podcast, we’ve spent less time exploring how one might use crypto to determine a reference price for carbon.So, what does Nori look like under the hood? How can we use the blockchain as a tool to get the world’s atmospheric carbon balance back to 300 parts per million?Chris Burniske is Partner at Placeholder VC, a venture capital firm that invests in decentralized networks and Web3 services, including Filecoin, Polkadot, and Nori.On this episode of Reversing Climate Change, Chris joins Ross and Nori CEO Paul Gambill to explain what differentiates our market-based system for valuing CO2 from other climatetech projects.Chris and Paul discuss the potential to build a world of complex financial instruments around Nori and describe what market mechanisms one might use to create depth around the pricing of carbon-backed assets.Listen in to understand how Nori might evolve to become a DAO and learn what distinguishes our approach from companies making advanced market commitments to carbon removal.Connect with NoriPurchase Nori Carbon RemovalsNori's websiteNori on TwitterJoin Nori's Discord to hang out with other fans of the podcast and NoriCheck out our other podcast, Carbon Removal NewsroomCarbon Removal Memes on TwitterCarbon Removal Memes on InstagramResourcesPlaceholder VCChris on TwitterWeatherXMVeraThe Gold StandardFrontier GroupUniswap‘Isomorphism in DAO Governance’ by Mario Laul

Reforestation (and afforestation) projects can take carbon out of the atmosphere. And yet, in our current system, sometimes only the largest, most well-connected projects can afford the verification process.But what if there was a way to maintain the integrity of the MRV (Measurement, Reporting, and Verification) process, while making it accessible to anyone who wants to plant trees?Jeremy Epstein is Head of Growth at Open Forest Protocol, a Web3 platform working to transparently measure, verify, and fund forestation projects.On this CDR Happy Hour bonus episode of Reversing Climate Change, Jeremy joins Ross and Siobhan to share his definition of regenerative finance and discuss the benefits of putting carbon markets on the blockchain.Jeremy explains what differentiates OFP from other ReFi projects and explores whether or not derivatives can be good for carbon removal.Listen in for insight on balancing accuracy with accessibility in carbon markets and learn how to help OFP build the future of distributed MRV.Connect with NoriPurchase Nori Carbon RemovalsNori's websiteNori on TwitterJoin Nori's Discord to hang out with other fans of the podcast and NoriCheck out our other podcast, Carbon Removal NewsroomCarbon Removal Memes on TwitterCarbon Removal Memes on InstagramResourcesOpen Forest ProtocolThanks a TonJohn Oliver’s Piece on Carbon OffsetsVeraThe Gold StandardOpenAir CollectiveThe Network State: How to Start a Country by Balaji SrinivasanReminiscences of a Stock Operator by Edwin LefevreJason Hochman on Reversing Climate Change S3EP20Luke Wilson Meme TemplateSiobhan’s TikTok on Photosynthesis