Raise Your Visibility Online

YouTube and LinkedIn are such complementary platforms. One YouTube video can become so many different types of content, which makes it accessible to people throughout the world. In this episode, I’m speaking to Gillian Whitney, a live stream specialist, about the power and versatility of YouTube videos. We discuss the many benefits of creating videos on YouTube and how they can also benefit your LinkedIn presence. The Benefits of YouTube Videos Free and accessible information for your audience. Building an audience and getting business leads Cross-post to other platforms. Populate your LinkedIn profile. YouTube Videos are Multipurpose Video content is one of the best forms of content you can make simply because it is so easily repurposed. A YouTube video can become multiple LinkedIn videos, a podcast, a blog post, and several short-form content pieces for other platforms. That’s the beauty of content – you can create something for every type of learning style, so everyone benefits from what you have to say. The versatility is incredible, and everyone who has something to say should definitely show up on YouTube. Gillian says that everyone should claim their YouTube handle, as well, even if you’re just thinking about creating content. Claim your space! LinkedIn is Like a Conference I’ve recently hit one million views on my YouTube channel, which is amazing, and I think I need to start taking my channel seriously! If the amount of people connecting with me on LinkedIn and business enquiries coming through is anything to say, the potential for growth is exponential. LinkedIn is like a conference. Your personal profile is you showing up at the conference and speaking to people. Your company page is the booth you have at the conference. And YouTube is the videos and proof you display at your booth. The synergy between the two platforms is perfect. In This Episode How to repurpose your YouTube content for maximum benefit and growth [9:00] How YouTube videos benefit LinkedIn connections [10:45] Why you need to treat LinkedIn like a conference [13:00] The difference between your personal profile and a company page [13:30] How to create content for different styles of learners [18:30] YouTube’s accessibility for people throughout the world [25:15] How to use YouTube videos on your LinkedIn profile [27:15]     Targeted Linkedin Connections For Business Growth With Fiona Walsh Podcast Ep 214: Linkedin Video With Carol Wheeler Podcast Episode 238 – Uplift Live With John Espirian

Connect wisely on LinkedIn for powerful business connections. That’s what my guest, Fiona Walsh, did, and she’s seen a huge increase in business opportunities. After working together, Fiona posted relevant content consistently on LinkedIn, which led to increased engagement, valuable, relevant connections, and paid speaking opportunities. In this episode, she offers advice on securing paid speaking gigs and emphasises the importance of networking and following up both on and off LinkedIn.   About Fiona Walsh With 25 years in corporate, Fiona Walsh has seen her fair share of bad slides. As an IT Manager/Trainer, she became the primary go-to person for help with anything PowerPoint-related.  Fiona set up Empower Presentations to provide bespoke PowerPoint training to organisations. She loves it when a client gets an ‘aha’ moment as they realise there’s a more innovative way to do something, and it will save them time. She is passionate about teaching people how to create slides that are fit for purpose and engaging.  Fiona also focuses on presenting confidently, including best practices in the boardroom, at a conference, and online, for example, with MS Teams. Fiona is a certified Microsoft Master Trainer and became Director of Education for the Presentation Guild (a global organisation for presentation professionals) in January 2023.   Business Opps from LinkedIn Connections When Fiona and I first started working together, we focussed on creating a monthly content plan for LinkedIn. This plan takes so much stress and pressure off a business owner who is trying to create consistent content on the platform.   Soon after Fiona started posting consistent and relevant content, she noticed her engagement increase. Her use of relevant hashtags enabled the right people to find her, leading to increased valuable connections, speaking opportunities, and business growth worldwide.   Fiona soon started receiving opportunities for paid speaking events on LinkedIn, which has taken her to a number of conferences. Her advice for landing paid speaking gigs on LinkedIn?   Look for what events are out there Look at the companies that host those events Connect with key people at those companies Take the conversations off LinkedIn The art of the Follow Up Fiona has mastered the follow-up conversation, often reaching back out to someone she’s worked with in the past. She also says that she often connects with people who don’t send her a message – in fact, these connection requests often come from her ideal customers. If she feels they may be a good connection after viewing their profile, she’ll send them a message after connecting. This often leads to a business opportunity.   Fiona also shares how she’s made powerful connections on LinkedIn that led to a mutually beneficial referral relationship. Without LinkedIn, she would not have found her referral partner and increased sales.   Finally, Fiona and I discuss the benefits of having a Creator profile on LinkedIn and why it’s so important to post consistently.     How has posting consistently on LinkedIn resulted in more sales, speaking events, or opportunities for you? Let me know in the comments on the episode page. How creating a monthly content plan for LinkedIn takes the pressure and stress off you [3:30] When Fiona’s business growth started to change [5:45] How LinkedIn can open opportunities [6:15] How to find events in your niche [8:15] The power in a follow-up conversation [10:30] How LinkedIn connections can result in powerful mutual business collaborations [14:00] Why it’s good practice to check out everyone’s profile who sends you a connection request, even if they don’t send a message [18:00] What you need to know about the Creator option [20:00] Why it’s important to post consistently on LinkedIn [24:00] Key Takeaways Fiona’s Top Tips to Get Started on LinkedIn Think about how you’re going to use LinkedIn Consider a topic for each month Try to post at least once a week for the next four weeks VIP Plus Package   Find Fiona Walsh Online Follow Fiona Walsh on LinkedIn | Twitter | YouTube   Find Louise Brogan Online Follow Louise Brogan on LinkedIn | Facebook | Instagram | YouTube Subscribe to LinkedIn Louise Brogan on Apple Podcasts   Podcast Ep. 202 – Six Simple Guidelines For Using LinkedIn in Your Business Podcast Episode 200 – Are You Selling Or Marketing On Linkedin? Episode 199: More People Are Noticing You Than You Think On Linkedin  

Join me for a sparkling conversation about the UK's first ever LinkedIn focused conference, happening in Birmingham England in March 2024. Relentlessly helpful host John Espirian and I discuss where this idea has come from, who the speakers are and why you should attend.  I will be one of those speakers!  You can get your tickets here - https://www.tickettailor.com/events/upliftlive/968762

LinkedIn with Louise takes you on a deep dive into the world of LinkedIn, unveiling the secrets to effectively utilizing this powerful platform for business purposes.   Host Louise Brogan provides a step-by-step guide to accessing and interpreting analytics on a LinkedIn company page, empowering businesses to measure their performance and make informed decisions. With valuable insights on increasing followers, capturing leads, and optimizing content, Louise equips listeners with the tools and strategies they need to leverage LinkedIn for remarkable growth. Don't miss out on this opportunity to unlock LinkedIn's full potential and propel your business to new heights.   #engagement rate, LinkedIn, analytics, company pages, visibility, green lights, links, inquiries, social media,  podcast   Want some help figuring it out for your own company?  Book a call today at www.louisebrogan.com/inquiry

Join Louise Brogan and Gillian Whitney as they host a live discussion about how to use video on LInkedIn.  

Tune in for this week's updates on how to use LinkedIn for Business with Louise Brogan What is new for LInkedIn Company Pages? Features you may not be aware of: Credits to invite new followers Following other Companies Events Newsletters  Lead Gen Forms Let's dive in! Book your Workshop in person or online here: www.louisebrogan.com/training  If you would like help building your company's presence on LinkedIn, get in touch today at www.louisebrogan.com/inquiry Visit our YouTube Channel here www.youtube.com/c/linkedinwithlouise 

10 ways you can use video on LinkedIn as content. Video is a fantastic way to connect with your audience. Here at Louise Brogan Ltd, we work with our clients to create pillar video content that can be shared across different platforms. Our focus is on LinkedIn, but the video can also be uploaded onto YouTube, your website and through your company newsletter. How do you come up with ideas on what to put in your video? We have that sorted for you. Our team will put together a strategic plan to help you create video content that will attract your ideal clients, and even new employees. To help you get started we have a few ideas to share on the podcast today.   To find out more about how we can help,  book a call here www.louisebrogan.com/inquiry  To book your place on our LinkedIn and YouTube workshop in Belfast, sign up here  

You can now receive and send private messages on LinkeDIn company pages. In this episode, we ask why you would want to do this,  how to respond and I walk you through the options.   You can also watch a walkthrough video of this new feature here - https://youtu.be/zOXwZa4DuCM   To chat about how we can help you with your company's LinkedIn presence, book a call with Louise www.louisebrogan.com/inquiry 

How can women lawyers raise their visibility on LInkedIn? This week's guest, Paula Price, is a podcaster, lawyer and coach who knows all about using LinkedIn strategically and authentically to raise profiles and build connections. PodcastEp 229 - LinkedIn for Lawyers with Paula Price Summary Podcast begins. 0:05 Get a head start on your LinkedIn activity this year by joining the LinkedIn mastermind starting in September 2023. Today's guest is lovely paula from canada. Introduction to Paul. 1:34 Paula is a lawyer turned coach for lawyers. She helps lawyers with all sorts of transitions and goals that they want to achieve. Her podcast, joyful practice for women lawyers. Louise wants people to know that there is help for them and that they are not alone if they are experiencing these types of challenges. How to raise your profile on LinkedIn. Why linkedin is a social platform. 5:24 LinkedIn is a social platform for connection and community. There are three reasons why people go to LinkedIn. LinkedIn is like going to an industry event or a networking event, and it is a virtual replication of real life interactions. The first thing to do if you want to be seen on LinkedIn is to see whose posts resonate with you and see what you would want to comment or like on. Paul gives an example of how a real-life example of this happened to him. How to share your expertise. 10:59 Sharing expertise, providing updates on new immigration laws, providing information about updates to workplace laws or developing new skills. Sharing industry- adjacent causes that come along, such as mental health during the pandemic, is a really relevant topic to post on LinkedIn. Raise your profile by figuring out why you're there in the first place and how you can share and showcase your expertise and offer value to people. Get in front of or in community with other lawyers who might be interested in your work. What are the pitfalls of linkedin? 16:21 Paula was at a local conference and a friend of hers was speaking at it. She posted pictures of her online. Paula shares some of the pitfalls people should avoid using LinkedIn. The first pitfall is posting too much about yourself, because it can make people feel inadequate. There is something about over posting, and it can happen. There is a fine line, and you probably don't want to overshare. Be careful if you're okay with that being part of your persona. How to deal with negative linkedin posts. 19:52 There are two examples of negative LinkedIn posts, one of which was a picture of a lady who looked like a model in the LinkedIn catalogue. People need to remember paula. LinkedIn is a professional platform, and putting forward a professional persona is important. Be mindful of the impact that you are having on other people. LinkedIn is not a dating site. Do lawyers need to be on linkedin all the time? 24:12 The importance of following up on the message that you're trying to send as you're talking about a holiday in Portugal. The difference between LinkedIn and Facebook. Louise gets asked if she is on LinkedIn all the time, and she says yes to things quickly, thinking them through, and trying to train herself to think them through. Louise has a consistent practice of posting on LinkedIn once a week, and a podcast once or twice a week. The algorithm of LinkedIn is part of who sees what, when, and so there is an effect that they see more of what he is doing on LinkedIn relative to how he is physically connecting with the interface of LinkedIn. Sometimes you might give up too soon and not respond quickly. How to be more organised. 29:57 Paula is more organised than Bob, and Paula thinks answering questions in the moment would be more efficient, but at the same time, it does feel like a lot of work. Paula finds it baffling that people will accept a connection request and not respond to the message at all. There is a disconnect between the virtual world and the real world. Louise went to a conference in the spring where she had the opportunity to meet people in person, and it was fascinating and lovely. The virtual world has a lot more information about how people are consuming their social media and what else is going on in that given moment versus real life. The oddest zoom call I ever had. 36:13 A year ago, paula had the oddest zoom call she ever had. It was a senior person in a globally recognised financial company, excited about LinkedIn training for everyone in his department. Good stories of women lawyers using LinkedIn to elevate their professional profile and help them in their career. Elisa Davies is a lawyer turned lawyer turned counselor. She does blog posts on her website and her blog posts. She often posts an article that is relevant to mental health in the workplace, specifically for lawyers. Erica Tate is a good friend of mine. She is a contractor. The power of social media. 41:36 Laura is the pink spoon. She writes beautiful articles about how to do legal writing right, how to deal with a situation where you don't have precedent that is on point. Sara Forte is a local lawyer who has a workplace law firm in surrey bc. She posts regularly. Beth Melford is not your average lawyer. She has a website with profiles of lawyers across Canada who are doing things differently. She posts posts about her own experience, her journey in law, and updates about the legal market. Gina Alexandra is a coach who has a long history with educating lawyers. The more you curate the connections that you have, the more interesting your LinkedIn feed becomes and the more you want to go and see what everyone's up to and what they're sharing. Louise has a group programme that she has started running and will be opening up another round in January. Linkedin Mastermind again. 49:09 Paula is kicking off her LinkedIn mastermind again because she missed it so much. She loves hosting a group of inspiring people. If you are interested in joining a LinkedIn mastermind. Connect with Paula https://www.linkedin.com/in/paula-price-15162546/ https://uplevellawyercoaching.com/   https://thejoyfulpractice.com/ https://www.uplevelcpd.com/  Interested in the LinkedIn Mastermind?  Visit https://louisebrogan.com/linkedin-mastermind/

Join Louise and Angela to find out what's working, and what's not, on LinkedIn in 2023   We cover AI, profiles, LinkedIn for non-profits and more.   Angela Pitter is the founder and CEO of LiveWire Collaborative, a digital marketing consultancy. We collaborate with clients to build comprehensive solutions that help them find their target communities and convert them into customers. Our superpower is helping business owners understand how their digital footprint shows up for their customers and clients and where it isn't showing up so they can close the gaps and find the people who need their help most. LiveWire Collaborative offers various services, including Online Strategy Development and Implementation for mid-size businesses, Social Media Analysis, Facebook Ads, and Email Marketing. Additionally, LiveWire Collaborative specializes in social media training for corporations and organizations, both onsite and virtual. Previously featured on the TV series Chronicle, WCVB, Angela is a highly sought-after speaker who has personally trained thousands of CEOs, business owners, and consultants worldwide on her signature LinkedIn Influencer framework. She is the recipient of numerous awards and was recently recognized by the Charles River Regional Chamber of Commerce and GetKonnected as one of the Top 50 Most Influential Business People of Color. She is a certified Project Management Professional (PMP) and holds both her M.S. in Administration and B.S. in Computer Engineering from Boston University. Angela currently serves on the Board of Directors for the Charles River Regional Chamber of Commerce. Follow her on Twitter: @angelapitter and visit website www.livewirecollaborative.com