Raise Your Visibility Online

How can women lawyers raise their visibility on LInkedIn? This week's guest, Paula Price, is a podcaster, lawyer and coach who knows all about using LinkedIn strategically and authentically to raise profiles and build connections.   PodcastEp 229 - LinkedIn for Lawyers with Paula Price Summary Podcast begins. 0:05 Get a head start on your LinkedIn activity this year by joining the LinkedIn mastermind starting in September 2023. Today's guest is lovely paula from canada. Introduction to Paul. 1:34 Paula is a lawyer turned coach for lawyers. She helps lawyers with all sorts of transitions and goals that they want to achieve. Her podcast, joyful practice for women lawyers. Louise wants people to know that there is help for them and that they are not alone if they are experiencing these types of challenges. How to raise your profile on LinkedIn. Why linkedin is a social platform. 5:24 LinkedIn is a social platform for connection and community. There are three reasons why people go to LinkedIn. LinkedIn is like going to an industry event or a networking event, and it is a virtual replication of real life interactions. The first thing to do if you want to be seen on LinkedIn is to see whose posts resonate with you and see what you would want to comment or like on. Paul gives an example of how a real-life example of this happened to him. How to share your expertise. 10:59 Sharing expertise, providing updates on new immigration laws, providing information about updates to workplace laws or developing new skills. Sharing industry- adjacent causes that come along, such as mental health during the pandemic, is a really relevant topic to post on LinkedIn. Raise your profile by figuring out why you're there in the first place and how you can share and showcase your expertise and offer value to people. Get in front of or in community with other lawyers who might be interested in your work. What are the pitfalls of linkedin? 16:21 Paula was at a local conference and a friend of hers was speaking at it. She posted pictures of her online. Paula shares some of the pitfalls people should avoid using LinkedIn. The first pitfall is posting too much about yourself, because it can make people feel inadequate. There is something about over posting, and it can happen. There is a fine line, and you probably don't want to overshare. Be careful if you're okay with that being part of your persona. How to deal with negative linkedin posts. 19:52 There are two examples of negative LinkedIn posts, one of which was a picture of a lady who looked like a model in the LinkedIn catalogue. People need to remember paula. LinkedIn is a professional platform, and putting forward a professional persona is important. Be mindful of the impact that you are having on other people. LinkedIn is not a dating site. Do lawyers need to be on linkedin all the time? 24:12 The importance of following up on the message that you're trying to send as you're talking about a holiday in Portugal. The difference between LinkedIn and Facebook. Louise gets asked if she is on LinkedIn all the time, and she says yes to things quickly, thinking them through, and trying to train herself to think them through. Louise has a consistent practice of posting on LinkedIn once a week, and a podcast once or twice a week. The algorithm of LinkedIn is part of who sees what, when, and so there is an effect that they see more of what he is doing on LinkedIn relative to how he is physically connecting with the interface of LinkedIn. Sometimes you might give up too soon and not respond quickly. How to be more organised. 29:57 Paula is more organised than Bob, and Paula thinks answering questions in the moment would be more efficient, but at the same time, it does feel like a lot of work. Paula finds it baffling that people will accept a connection request and not respond to the message at all. There is a disconnect between the virtual world and the real world. Louise went to a conference in the spring where she had the opportunity to meet people in person, and it was fascinating and lovely. The virtual world has a lot more information about how people are consuming their social media and what else is going on in that given moment versus real life. The oddest zoom call I ever had. 36:13 A year ago, paula had the oddest zoom call she ever had. It was a senior person in a globally recognised financial company, excited about LinkedIn training for everyone in his department. Good stories of women lawyers using LinkedIn to elevate their professional profile and help them in their career. Elisa Davies is a lawyer turned lawyer turned counselor. She does blog posts on her website and her blog posts. She often posts an article that is relevant to mental health in the workplace, specifically for lawyers. Erica Tate is a good friend of mine. She is a contractor. The power of social media. 41:36 Laura is the pink spoon. She writes beautiful articles about how to do legal writing right, how to deal with a situation where you don't have precedent that is on point. Sara Forte is a local lawyer who has a workplace law firm in surrey bc. She posts regularly. Beth Melford is not your average lawyer. She has a website with profiles of lawyers across Canada who are doing things differently. She posts posts about her own experience, her journey in law, and updates about the legal market. Gina Alexandra is a coach who has a long history with educating lawyers. The more you curate the connections that you have, the more interesting your LinkedIn feed becomes and the more you want to go and see what everyone's up to and what they're sharing. Louise has a group programme that she has started running and will be opening up another round in January. Linkedin Mastermind again. 49:09 Paula is kicking off her LinkedIn mastermind again because she missed it so much. She loves hosting a group of inspiring people. If you are interested in joining a LinkedIn mastermind.   Connect with Paula https://www.linkedin.com/in/paula-price-15162546/ https://uplevellawyercoaching.com/   https://thejoyfulpractice.com/ https://www.uplevelcpd.com/  Interested in the LinkedIn Mastermind?  Visit https://louisebrogan.com/linkedin-mastermind/

Join Louise and Angela to find out what's working, and what's not, on LinkedIn in 2023   We cover AI, profiles, LinkedIn for non-profits and more.   Angela Pitter is the founder and CEO of LiveWire Collaborative, a digital marketing consultancy. We collaborate with clients to build comprehensive solutions that help them find their target communities and convert them into customers. Our superpower is helping business owners understand how their digital footprint shows up for their customers and clients and where it isn't showing up so they can close the gaps and find the people who need their help most. LiveWire Collaborative offers various services, including Online Strategy Development and Implementation for mid-size businesses, Social Media Analysis, Facebook Ads, and Email Marketing. Additionally, LiveWire Collaborative specializes in social media training for corporations and organizations, both onsite and virtual. Previously featured on the TV series Chronicle, WCVB, Angela is a highly sought-after speaker who has personally trained thousands of CEOs, business owners, and consultants worldwide on her signature LinkedIn Influencer framework. She is the recipient of numerous awards and was recently recognized by the Charles River Regional Chamber of Commerce and GetKonnected as one of the Top 50 Most Influential Business People of Color. She is a certified Project Management Professional (PMP) and holds both her M.S. in Administration and B.S. in Computer Engineering from Boston University. Angela currently serves on the Board of Directors for the Charles River Regional Chamber of Commerce. Follow her on Twitter: @angelapitter and visit website www.livewirecollaborative.com

Connecting When you go to a conference and meet business connections, do you say “let’s connect on LinkedIn”? Unlike five years ago, when you would be swapping business cards and email addresses, now, you’re much more likely to find someone saying, let’s connect on LinkedIn and possibly even connecting with you while you’re actually at the conference. Here are key things to do when you or your team are planning to attend a conference Before You Go 1. Prepare Have a fully optimised LinkedIn company page, and LinkedIn personal profiles for all of the members of your team. This includes not just the team members who are attending the conference, but also your senior management team, your CEO, your C suite level. As your sales team are connecting with people, having conversations and meeting your ideal clients, those people will be checking out your whole organisation’s LinkedIn presence. If an interested party visited your firm’s LinkedIn page, what would they see? Posts about your products and services? They can also see all the employees attached to the page.     They’re also going to check out who are your C suite. Who is your CEO and what do they post on their personal LinkedIn, if anything. In my experience, there’s often a very scant presence on LinkedIn. Ready to outsource LinkedIn Content? Are you tired of trying to juggle running your business and managing your LinkedIn profile? We understand the challenges of balancing all of the demands of a successful business, which is why we offer LinkedIn content management services to help alleviate some of the stress. Our team of experts will create and curate content that is tailored to your brand’s messaging, target audience, and goals. By outsourcing your LinkedIn content management to us, you can focus on growing your business and leave the social media management to us. Contact us today to learn more about how we can help elevate your LinkedIn presence and drive more leads to your business. 2. Planning ahead You’ve got your tickets booked. If you are taking a booth, you have reserved the space you’ve ordered your marketing materials, everything that you need that you’re going to take along to the conference. Maybe you have business cards, maybe you’re launching a new product. All of that is all set up and Ready to go. A couple of questions to ask yourself: Who else is attending the conference? Who is going to be speaking? Are any of your existing network going to be attending? Are there any fringe events happening? Start to connect with people on LinkedIn ahead of time. Send a message to say why you are looking forward to attending, or who you want to hear speaking. Organise to meet people for a coffee if there aren’t meet-ups already organised. 3. For Conference Organisers Have you created a LinkedIn event for the conference? Have you shared social graphics for all your speakers to post on their LinkedIn profiles? Are all of your sponsors showcasing your event on their own company pages? Write a short paragraph for them to post -make it easy for others to promote your event. Include an event hashtag. Have you considered UGC (user generated content)? Create a graphic your attendees can use, to share on their own social media that they are attending your conference. If an attendee shares a post about your event, consider using it on your own Company page content, and comment on posts they write about your event.   4. Suggestions for messages to send ahead of time Here are a few suggestions of messages to send to someone who is also attending the same event as you: Hi **NAME**. I can see you are going to be speaking at **EVENT**. I’m coming too, and am really looking forward to your talk. Hi **NAME**. Are you going to **EVENT**? I’d love to connect with you ahead of time. Hey **NAME**. I see that you and the team are going to be at this event, I’d love to catch up with you if you have time for a coffee. 5. Create content your team can share about the Conference In the run up to the conference, talk to your sales team and tell them about your marketing plan. You’re going to providing them with content on the company page. Invite your team to share that with their network in an authentic way that starts conversations about your business. Do not simply repost the company page content. By training your team and providing them with content, you are giving them tools that they can use to share and amplify the company message, and particularly with whatever is going to be happening at the conference. 6. Speaking at a Conference If you want one of your team to be a speaker at a conference, the people who book those speakers are also on LinkedIn. Suppose your CEO aims to establish themselves as a recognized authority in your industry. Begin by regularly posting content on their personal account, showcasing their expertise and thought leadership. Aim to share such content multiple times a week. Add a section on their personal profile listing them as a speaker. 7. At the Conference Download your QR code from LinkedIn and save it to your phone. This way when you meet new connections you can easily connect with them on LinkedIn. Why not temporarily save the QR code image as your phone screensaver so it is easy to access. Now you’re not scrambling to get on LinkedIn to find the person’s name that you’re speaking to, you literally just hold up your phone, the QR code is on the screen, and the person that you’re speaking to can scan that code and literally connect with you there. Another top tip, take pictures of your team while you’re at the conference and post those on the company page, it shows that you are an active company. If you meet people at the conference, take a photograph with them and post it on your company page or your personal profile, tag the person and say you know what you learned from them, or what you got out of the conference, keeping it all inside the realm of what you’re there for business to do for business. 8. After the Conference Now, what I do recommend is that once you get back to your hotel room, or you get back to the office the following week, once a conference is over, all of those people that you connected with, send them a quick short message to remind them who you are. Say it was great to meet you in Frankfurt at the conference last week. I hope you got home safe – I’d love to continue the conversation here. If you’re interested in having a chat, let me know. 9. Prepare your team So all of this sounds really simple and easy. And it is. But why aren’t people doing it? Maybe your sales team aren’t really comfortable with LinkedIn, maybe they need a little bit of upskilling or training and how to use LinkedIn effectively. When your company or team or you yourself are planning to go to a conference, what should you be thinking about? What should you be doing ahead of the time when you’re there, and to follow up afterwards. Find out how to book your LinkedIn Training for Business workshop 10. Ongoing LinkedIn Efforts Continue being consistent with posting content on LinkedIn, so that those people that you do meet at the conference have actually got something that will remind them of you. For example, if you connected with Bob, and you went to Frankfurt, and you’re back home now and you’re working away, if you’re still sharing content once a week, that talks about what it is that your business does, and Bob is posting stuff on LinkedIn, and comment on his stuff to keep you top of mind. Because if you go back to the office, after the conference, all those lovely warm leads will fade away if you don’t follow up with them. And being visible by sharing posts on LinkedIn is a really simple, simple, easy way to do that. Come and connect with me on LinkedIn. And let’s have a conversation about it. And also, if you don’t have an in house marketing team devoted to creating content for your LinkedIn. That is exactly what we do here at Louise Brogan limited. We love writing content that helps your company get more visibility and leads and sales. So reach out.

Louise fields questions from her LinkedIn live audience on how to create content that converts into leads and sales on LinkedIn. Top Tips on Content - how long should your post be,  how many hashtags should you use,  what key thing to remember - start conversations not broadcast!  If you want to work one-to-one with Louise, there are limited spaces available - visit www.louisebrogan.com/workwithme for more information. 

How do you view other people's profiles on LInkedIn anonymously?  Why would you want to?  What are the questions that everyone wants to ask about this?   Dive into this podcast to find out more. To follow along on screen, check out this video - https://youtu.be/uWSg8-dyFsQ

How do you use InMail?  What is LInkedIn InMail and how do you access it? We are going to be looking at some features on LinkedIn over the next few episodes - if you want to ask about a particular feature, then do get in touch.   www.youtube.com/c/linkedinwithlouise  www.linkedin.com/in/louisebrogan  

The key to success on LinkedIn is consistency. To find out more how we can support you, visit www.louisebrogan.com/retainer 

In this episode of the LinkedIn with Louise podcast, Louise shares tips on how to build connections on LinkedIn. LinkedIn is a powerful tool that can help you connect with potential employers and partners.   In this episode, Louise shares tips on how to build connections on LinkedIn, from networking events to building connections across industries. If you're looking to improve your LinkedIn profile, or learn more about how to build connections on LinkedIn, be sure to listen to this episode!   You can also watch this episode over on YouTube - https://youtu.be/Wr5LOOwW418

What is the difference between the content your law firm posts on their Company Page vs what your attorneys share on their personal profiles? Key things to consider - invest in your team and their knowledge of using LinkedIn,  support them and use LinkedIn's own employee advocacy tools. For help, get in touch with Louise@socialbeeni.com www.louisebrogan.com