Raise Your Visibility Online

On Air Coaching Call with Sally Davis Berry. Sally has a few questions about how to leverage LinkedIn to be able to help more tourism businesses with her online library of training. We talk about using LinkedIn events to host a free training webinar for her ideal clients, how to pitch during your webinar, while still giving a LOT of value to the attendees and how LinkedIn can help get your webinar out in front of more people. If you would like to know the answers, then tune into the podcast today. Connect with me on LinkedIn at www.linkedin.com/in/louisebrogan Sally Berry is a U.S. tourism industry expert and has an industry blog at www.SallyDavisBerry.com which helps attractions and destinations get more visitors through their doors. Berry has more than 20 years of experience in the travel and tourism industry and has received multiple awards for her expertise in the Group Tour Market. Sally started TourismProAcademy.com in 2019 as an online course platform for tourism professionals. Her courses are popular with those new in the industry as well as long time veterans of Tourism. 

LinkedIn, networking and community An early adopter of LinkedIn, Karen Tisdell recognised the platform’s potential when working as a recruiter. Foreseeing the importance of how business leaders are perceived online, Karen began her LinkedIn profile writing business. Now in her 12th year of business, Karen regularly facilitates LinkedIn training for some of the biggest companies in Australia. Her true love, however, is writing profiles for business owners. Located in Sydney, Karen asserts her family complains that her voice travels through walls and so given the challenge of time differences, she doesn’t work or connect with people located outside the Asia-Pacific region.   Links: www.karentisdell.com https://www.linkedin.com/in/karentisdell/ www.facebook.com/KarenTisdellLinkedIn  www.twitter.com/karen_tisdell Interesting facts about Karen - she loves collaboration and runs a regular Friday LinkedIn Live session with Michelle J Raymond - a company page specialist. Karen loves LinkedIn personal profiles. They enjoy robust discussions on what LinkedIn strategies are best and 'compete' to add value to our audience. Check out the LinkedIn RoundUp with Raymond & Tisdell.  Karen does not connect globally unless the person is also a LinkedIn trainer or LinkedIn expert. Pick your Pond We talk about the importance of 'picking your pond.' You want a pond that's kind of connected to another pond, maybe there's a little stream connecting them. And you want to pick a pond and know where the big fish are, the ones that go through multiple ponds. It's all about finding the right people. So pick your pond and and look at who's in the waterways near you and the other ponds and play in that. We talk about how generous Karen is in business, sharing tips and opportunities to fellow trainers.  Karen says she love connecting with people who do the same thing as she does. She thinks about "who can I introduce this person to?" "How can we grow great together?" It's not about carving up the pie. It's about making your pie bigger. Questions Karen asks her clients In order to deliver an excellent service, there are a lot of questions asked including: what do you do? What's your process? What's your call to action? What do you want people to do when they hit your profile? What is your objective? We are more connected than our parents. We are far more connected than our grandparents. All the studies are saying that we know far more people. Yes. Fact: the average American meets 80,000 people in their lifetime. So, you know, LinkedIn is, it's really important. Because when you meet so many people, it's hard to stay front of mind. We each think that we're special and memorable. But to the other person, they're meeting so many other people as well! So having a LinkedIn profile, makes you stand out that much more and a winning LinkedIn profile, really good profile converts. To build trust, you need to be seen in three different places, Somebody hears you on a podcast, and then they see you on a stage and then they write something. Profile Writing Tips Does your profile align with your goals for being on LinkedIn? Does your background banner align with what you want to be known for. For example - on your background you've got a picture of a beach. That tells us you want to be on holiday! We love the beach, but on't have it in your background banner as that doesn't tell me anything about how you work with technology. So think about your goal and make sure that you're putting that that strategic goal, that strategic intent, sort of all through your profile. If you are ready to build the LinkedIn profile you deserve, get in touch.   https://www.louisebrogan.com/workwithme

Nicki Osbaldiston is a NZ based marketer.  We discuss how to leverage your local network, discuss LinkedIn local and Nicki gets to ask all her questions. 

How to create and share document posts on LinkedIn   Using Canva to create super clear carousel or document posts for your LinkedIn personal profile and Company page posts.   This tutorial takes you step by step through how to use a Canva template, what content to put on your slides and how to upload this onto LinkedIn with a post that draws in your ideal clients and starts engagement with your network. Canva https://www.canva.com/join/rdq-tyr-mvr   You can watch how to do this on the new video over on YouTube here - https://youtu.be/PQjVQRfoQfk   Connect with me on LinkedIn at www.linkedin.com/in/louisebrogan   Learn how to use LinkedIn for Business and start by downloading your free guide to using LinkedIn www.louisebrogan.com/download    

How do you write a great LinkedIn profile?   Visit www.louisebrogan.com/workwithme and we can write it together

On Air Coaching call with Veronica Sagastume of Fortified Accounting. V is the CEO of Fortified Accounting, a Silicon Valley based business offering Accounting & Business Solutions for StartUps. V had several questions for me including: Since I have both a personal profile and a new business page, when I create content, when referring out my firm, team and services, should I say: We, Our, Us, not I, Me. 2. Should I create and publish the same type of content on my personal profile as on my business page? 3. What type of content would you recommend (posts, polls, videos, etc) to attract and connect with my ideal clients: Startup companies in the Software as a service industry in their first 3 years of business? 4. What should my business page profile focus on vs my personal profile. If you would like to know the answers, then tune into the podcast today. Connect with me on LinkedIn at https://www.linkedin.com/in/louisebrogan Find V at https://www.fortifiedaccounting.com/ or connect with her on LinkedIn. Need to know what LinkedIn is and how to use it? Check out this video https://youtu.be/8YTuZ8ufitA

Have you ever had an on-air coaching call? Do you like listening to podcasts where the host brings on someone to coach them and answer their questions?   We have a series of podcasts coming up, where I help my on-air-coaching guests with their questions about using LinkedIn.   I invited members of my email newsletter to apply to come on the podcast, and have chosen some great guests coming up in the next few weeks.   For those who didn't get on for a whole show, I thought I'd take the time to answer some of their questions today.   Tune in to find out the answers to questions about Company Pages, selling fine art, switching out of corporate life into entrepreneurship and more. to book your VIP session - https://louisebrogan.com/linkedinvip/ Podcast Episodes Mentioned https://louisebrogan.com/moving-from-connection-to-client-on-linkedin/ https://louisebrogan.com/sellingwithcharm-with-reena-philpot/      

There is something truly inspiring about hearing how people I’ve worked with have got on afterwards. So, in this week’s podcast I wanted to share some of these success stories with you all, as it’s a wonderful opportunity to hear how even small changes can make a real, measurable difference. In this episode I will tell you about two women who I have worked with that have both had unbelievable success as a direct result of raising their profiles on LinkedIn.      The first is a client of mine who’s based in the Maldives. wanted to use my profile review service to improve her visibility to her target audience. It was all the more important too given the devastation of the pandemic on the tourist industry. As a result of my session with her, she got back in touch recently to tell me about some money-can’t-buy coverage that she received from a global publisher. Thrilled is an understatement! My second story is one of my ‘done for you’ clients where my team write the LinkedIn posts for you. We posted a good news story on the Friday, and by the following Monday it had more than 10,000 views and many many comments. But success is not just about coverage, views or comments – it’s also about the real-life business impact. So, I’ve also got a great example of how one client’s work with me led directly to two, yes TWO, five-figure new business contracts. If you’d like help with your LinkedIn strategy and for me to create this kind of success for your business, then please get in touch and I will get straight back to you.   www.louisebrogan.com/workwithme  Thank you for listening, don’t forget to leave a review and tell me what you think.

This week’s podcast is all about a new feature that’s just launched on LinkedIn – it’s called LinkedIn Creator. If you’ve never heard of it - or even if you have but have no idea whether it’s right for you - then listen up! I’ll be talking you through the who, where, what, why and how in this simple-to-understand breakdown of everything you need to know. PODCAST PLAYER Over the last 10 years, LinkedIn has really changed from where it used to be. Back then, you may have turned to LinkedIn to find a job and would have maybe updated your profile accordingly. Fast forward to today and there’s a small, but growing, group of people who are creating content on the platform, for the platform. For example, live videos, writing articles, blog posts and comments all intended to start conversations. In this episode, I discuss who LinkedIn creators are, and how to judge for yourself how, and why you’re using LinkedIn to see whether you might fall into this category (heads up - not everyone will, and that’s totally fine!). Once you’ve made that decision, track along with me to understand the three key elements that Creator offers: Introductory card: what it is, where to find it, and what it should say about you Number of followers: How to see how many you have and whether they’re visible and clickable to your network Newsfeed prioritisation: How to ensure that what your followers see are the 5 or 6 things that you want them to read/watch If you want to find out more about LinkedIn Creator, why not book in with me for a VIP session? The online session lasts for 3 hours and during that time we will go through your LinkedIn profile with a fine-toothed comb; working out what needs to change if you have an existing profile, or how to start from scratch. We also go through your settings to make sure your profile is optimised – which means that people wanting to work with you can find and connect with you easily. I also offer a monthly retainer option to support and help you achieve your goals on an ongoing basis (see the links below). I work with clients all over the world, so time zone is certainly no barrier! Please just get in touch with me to find the most convenient time and let’s get it booked in - my June diary only has a couple of slots available now, but I would love to work with you! I’d love to hear what you think of LinkedIn Creator? Do you think it’s for you? Are you going to use it? Please do let me know. Don’t forget to rate and subscribe to my podcasts, if you enjoyed it and found it useful, please give it an ‘A’. Thank you! Useful links To view my youtube video on LinkedIn Creator, watch it here: https://youtu.be/Tq3tKJ5vJns To see my LinkedIn VIP offering, all the details are here: www.louisebrogan.com/linkedinvip Please see the overview of my monthly retainer package here: https://louisebrogan.com/what-does-a-linkedin-retainer-package-look-like/

In a podcast first this week, I’m co-hosting with my friend Crystal Collinson, which means for once I’ll be answering, as well as asking the questions! Crystal is the principal of Crystal Collinson Interiors, a full-service design firm specialising in the design and decorating of everything from new homes through to commercial projects. She lives by the simple philosophy that “design should solve problems, not create them”. She’s now putting her years of experience to good use, with the launch of her very own podcast – “The Productive Designer”, later this month. With it, she plans to educate, collaborate and motivate all interior design professionals to get to where they want to be. In this episode I share my advice for how professionals such as interior designers like Crystal can get the most out of LinkedIn. I offer my golden rules on.. 1.     Optimising your LinkedIn profile 2.     Being selective with your connections 3.     How, when, and what to post 4.     Why you need to focus on building relationships, and not just business 5.     How to get your customers to find you We also talk a little about the new LinkedIn Creator profile that’s in the process of being rolled out by LinkedIn. If you haven’t heard about it yet, it’s a way for people who create a lot of content (including LinkedIn live videos) to start conversations with their networks and audiences in new ways. It’s early days, but I’m excited about it! Hope you enjoy this one! MEET CRYSTAL Crystal has her own site – theproductivedesigner.com, as well as her The Productive Designer podcast which launches later this month (available wherever you access your podcasts). Or you can connect with her directly on LinkedIn, or see lots of gorgeous examples of her work on Instagram at Crystal Collinson Interiors. Crystal is the principal of Crystal Collinson Interiors, a full-service design firm specializing in the Design and Decorating of Model Homes, Sales Presentation Centre’s, Condominium amenity spaces and small commercial projects. Crystal & her team work with many of the GTA’s largest home builders. After 18 years in the industry, Crystal has developed an approach to interior design that sets her apart, while setting her clients & trusted trade resources at ease. Running a full time interior design business while raising a family is not an easy feat. Crystal has the unique ability to be both creative yet extremely organized; keeping a handle on all the moving parts. Living by the philosophy that “Design should solve problems, not create them”. As a self-proclaimed productivity geek, she has developed systems, process and hacks to work smarter…not harder. Crystal is the creator and host of The Productive Designer podcast-launching this month. The goal of the podcast is to educate, collaborate and motivate all Interior Design professionals to intentionally design the life and business they want. CONNECT WITH CRYSTAL Facebook Instagram LinkedIn Website