Predictable B2B Success

Do you need help to convert visitors on your website? Are you thinking - Is there a better approach to building trust with your audience? If so, you're in for a treat on the latest Predictable B2B Success podcast episode! Our host, Vinay Koshy, sits down with the renowned conversion rate optimization expert Marty Greif to unravel the secrets of driving successful conversions and building trust with website visitors. In this enlightening episode, Marty Greif underscores the significance of focusing on the visitors and meeting their needs. He shares invaluable tips on answering the three crucial questions that every visitor asks when they land on a website. From addressing user intent and aligning it with the website experience to tailoring content for different types of visitors, Marty leaves no stone unturned in guiding you toward predictable B2B success. But that's not all! Marty also delves into customer touchpoints, highlighting their critical role in building lifelong customer relationships. With insightful anecdotes and actionable strategies, this episode is a goldmine for anyone seeking to optimize their website for conversions and foster trust. So, whether you're a marketer, business owner, or simply curious about the secrets of B2B success, join the conversation as Vinay Koshy and Marty Greif map the path to predictable B2B success! Some areas we explore in this episode include:  The importance of focusing on the visitor when optimizing for conversionsAnswering three key questions for visitors on every page of a websiteThe significance of customer touchpoints in building lifelong relationshipsIncreasing customer lifetime value for long-term partnershipsTailoring conversion actions to the appropriate stage based on the type of contentIncorporating storytelling into website design and contentTailoring website content to different types of people and creating entry points for each typeBuilding trust on websites in the SaaS spaceAligning with user intent for higher conversion ratesUnderstanding the core model and aligning user intent, user experience, and company goals for business successAnd much, much more. 

How do you build a strong digital brand presence in the ever-evolving world of B2B? Look no further! In this Predictable B2B Success podcast episode, host Vinay Koshy sits down with special guest Kylie Chown, a renowned LinkedIn strategist, and digital marketing expert. Kylie shares her insights on leveraging the power of LinkedIn to create an impactful digital first impression. Discover how Kylie's strengths have evolved throughout her business journey, from mastering the technical aspects of LinkedIn to helping others become confident in using social tools. Explore the challenges both small and large organizations face in building their digital brands and learn how to implement a social media policy to address inappropriate digital engagement.  But the conversation doesn't stop there; Kylie dives deep into LinkedIn's world, providing tips for beginners on how to build confidence gradually, the benefits of having a company page, and the art of repurposing content. Get ready to rethink your LinkedIn strategy and tap into the untapped opportunities available in content creation and engagement. Tune in to this episode and unlock the secrets to predictable B2B success. Some areas we explore in this episode include: Evolving strengths in the business journeyBuilding digital first impressions using social toolsChallenges faced by organizations of different sizes in building their digital brand and presenceImplementing a social media policy for team membersStarting small and gradually building confidence on LinkedInBenefits of having a company page on LinkedInDifferent preferences for consuming content on different platformsReusing and repurposing existing content to avoid constantly creating new contentImportance of crisis management strategy and platforms for marketing that strategyUnderselling oneself on LinkedIn and strategies to improve online presenceAnd much, much more. 

Are you curious about how to achieve predictable success in the B2B world? In this episode of Predictable B2B Success, we dive deep into the strategies and insights of our guest, Ben Johnson, founder of Forte Lessons. Ben is an expert in providing a seamless and exceptional lesson experience by leveraging innovative technology.  Discover how he created a video conferencing platform with superior audio quality designed for playing music notes. But that's not all! Ben's company has also worked on upgrading GPS systems in buses, making it easier for users to track bus locations and get accurate arrival time estimates.  Tune in as Ben shares his expertise in marketing-focused page design, DevOps, infrastructure, and cloud management, offering valuable insights on complementing existing teams rather than competing with them. We also explore the growing trend of outsourcing technology development and its long-term sustainability. Don't miss this engaging conversation where Ben Johnson reveals the secrets to achieving predictable B2B success. Some areas we explore in this episode include: Why and how to add value and revenue with outsourced software developmentCreating a video conferencing platform with better audio quality for playing music notes.Upgrading GPS systems in buses for accurate arrival time estimates.Specialization in marketing-focused page design and services in DevOps, infrastructure, and cloud management.CEOs often have concerns about falling behind digitally and needing help to stay ahead of competitors.The forecasted growth of the global IT and software outsourcing market.The speaker's thoughts on the sustainability of outsourcing technology development.Creating an AI policy and helping clients develop their own AI policies.The importance of effective communication and project management tools for remote workforces.How to improve the software development process and the value of attention to detail.And much, much more.

Welcome to another episode of Predictable B2B Success! In this episode, we dive deep into the world of NFTs, the core element of Web 3, with our special guest, the renowned Patric Chan. NFTs have taken the internet by storm, but what truly sets them apart from quick-rich schemes and hype? How can creators leverage NFTs to elevate their businesses? And what does the future hold for this rapidly growing phenomenon? Patric Chan breaks it all down for us. Join us as we explore the motivations behind NFT purchases, the increasing adoption of NFTs by billion-dollar companies, and the potential risks and opportunities of decentralized transactions. Discover how NFTs are revolutionizing social media, fundraising, and politics. Get the inside scoop on the global adoption of NFTs, the top-performing countries, and the surprising average price range of NFT sales. But that's not all! Patric Chan shares invaluable insights into how NFTs can drive business growth, why financial gain shouldn't be the sole focus, and real-world examples of NFTs utilized by major brands like Adidas, Puma, and Starbucks. So buckle up as we embark on a captivating journey into the world of NFTs and unravel their potential for predictable B2B success. Some areas we explore in this episode include: Defining NFTs and their role in Web 3Differentiating NFTs from quick-rich schemes and focusing on the creator economyThe potential for creators to use NFTs to elevate their businessesIncreasing adoption of NFTs and the involvement of billion-dollar companiesExploring motivations behind NFT purchases to sell them effectivelyThe importance of both decentralization and centralization in NFT transactionsUse cases of NFTs in decentralization, including web three applicationsThe example of using NFTs for decentralized fundraising and bypassing red tapeNFT adoption statistics, including trading volume and active walletsWays for businesses to leverage NFTs for customer engagement and utilityAnd much, much more.

Are you ready to dive into the world of B2B success and the power of customer experience? In this episode of Predictable B2B Success, host Vinay Koshy invites renowned thought leader Ken Lonyai to explore the fascinating intersection of user and customer experience and its profound impact on business profitability.  Buckle up as Ken takes us through the intricacies of B2B and B2C purchases, revealing key decision-making factors. From the practicality-driven mindset of B2B buyers to the sometimes less tangible considerations of B2C purchases, Ken unveils the strategies that can set businesses apart in an increasingly competitive market. But it doesn't stop there. We delve into the world of customer experience management and its vital role in the success of various business roles, from product managers and marketers to UX designers and customer success managers. Ken shares insider tips and real-life examples that showcase the power of understanding and exceeding customer expectations. Join us as we unravel the secrets behind creating a humanized user experience, navigating complex challenges, and developing innovative solutions that impact customers and the bottom line. Prepare for a thought-provoking conversation guaranteed to ignite your curiosity and transform your perspective on B2B success. Some areas we explore in this episode include: The importance of customer experience (CX) in B2B and B2C transactionsThe value proposition differences between B2B and B2C purchasesFactors influencing purchasing decisions in B2B transactions (e.g., practicality, profitability)The role of user experience (UX) in product development and managementStrategies for reducing driver fatigue to increase productivity and cost savingsThe challenges and importance of managing customer expectations in product developmentThe role of qualitative analysis in deriving insights for better customer solutionsThe correlation between specific product features and profitability in B2B transactionsThe challenges and limitations of large language models in natural language understandingThe importance of authority, autonomy, and resources in effective product management.And much, much more. 

"Is trust overrated in the business world? Some argue it's just a buzzword, a feel-good concept with no real value. But what if we told you that trust is the secret ingredient for predictable business growth? In this episode of Predictable B2B Success, we bring you a thought-provoking conversation with Natalie Oldfield, president of Success through Trust. Natalie challenges conventional wisdom and reveals the shocking truth about how trust impacts every aspect of business. Did you know high-trust companies experience 106% more energy and 50% higher productivity? But here's the controversial part - fewer than half of leaders trust their direct managers to do what is right, and only 32% trust senior leaders within their organizations. So, what's the solution? Join us as Natalie shares her groundbreaking insights from over a decade of research, helping organizations build, manage, and protect trust. She'll unveil her proprietary diagnostic tool that measures trustworthiness and reveals how a commitment to trust can transform customer relationships and drive incredible business results. Get ready to challenge your beliefs and discover the surprising power of trust in achieving predictable B2B success. Buckle up because trust is about to take center stage!" Some areas we explore in this episode include:  The importance of trust in achieving predictable growth in businessUnderstanding the business case for trust and developing a culture of trust within companiesThe role of trust in sales and customer relationshipsThe power of being a trusted advisor and building strong customer relationshipsThe impact of trust on promotions, important client meetings, and leadership positionsA transformational story of developing trust-building skills and confidenceThe importance of customer experience and prioritizing customer relationshipsAssessing frontline teams' customer focus and skill setsThe use of proprietary diagnostic tools to assess the trustworthiness of a companyTechniques and strategies for making a good first impression and being trustworthy in initial interactionsAnd much, much more

Welcome to another exciting "Predictable B2B Success" episode with your host, Vinay Koshy. In today's show, we have the pleasure of speaking with the remarkable Mark Savant, a true pioneer in AI-driven content production. Brace yourself for a fascinating discussion as Mark shares his invaluable insights on the potential impact of AI and how it is revolutionizing how we create and consume content to drive business growth. Have you ever wondered how to transition from serving small businesses to Fortune 50 companies? Mark has the answer! Tune in as he reveals the key to success: serving one person exceptionally well and leveraging the power of word-of-mouth referrals and testimonials. Prepare to be inspired as Mark reflects on the incredible transformations he has witnessed, taking struggling individuals to stunning success. But that's not all – Mark takes us on a journey into the world of generative AI. From Microsoft to Adobe, major corporations are integrating this groundbreaking technology into their products. However, the ethical implications, privacy concerns, and job displacement worries surrounding AI become hard to ignore. Will AI ultimately help or harm the industry? Mark and Vinay delve deep into this thought-provoking question. Prepare for an episode with actionable tips, success stories, and industry-shaking insights. Don't miss out! Let's dive into this captivating conversation with Mark Savant on "Predictable B2B Success." Some areas we explore in this episode include:  Transitioning from serving small businesses to Fortune 50 companiesThe key to success in creating predictable growth in a businessServing one person well and relying on word-of-mouth referralsWitnessing the transformation of struggling individuals to successful onesIncreasing presence and filling up calendars with great opportunitiesLeveraging reviews on iTunes and Google to boost credibility and visibilityThe use of AI in content production, including podcastsConcerns and implications of AI in content productionUsing AI in podcast productionThe growth and impact of generative AI in various industriesMark's goal of helping more people achieve success and navigate the changing landscape with AI.And much, much more.

Are you struggling to get customer buy-in for your B2B company? How do you present your requests in a way that resonates with your customers? Look no further! In this episode of the Predictable B2B Success podcast, host Vinay Koshy sits down with special guest Joel Klettke, a renowned copywriter and expert in customer success stories.  Joel dives deep into capturing customer stories and getting that all-important customer buy-in. He shares invaluable insights on the importance of context in communication, the power of customer storytelling throughout the buyer's journey, and the often-overlooked distribution process.  But it doesn't stop there. Joel also unveils his secrets to overcoming legal and PR restrictions, dispelling the myth that customer success stories are a one-time event. He emphasizes the need for intentional strategy, celebrating the company's and its customers' mutual impact, and even reveals how to make it easy for customers to share their stories for maximum impact. Get ready to unlock the potential of customer success stories and outpace your competitors in this captivating episode of Predictable B2B Success. Some areas we explore in this episode include: The challenge of getting customer buy-inThe importance of presenting requests in a specific and contextual mannerAssuring customers of control and the opportunity to review and reviseThe value of anonymity in sensitive industries like cybersecurityHow a request from a higher authority can overcome restrictionsCapturing and passing on context from customer interactionsThe process of creating a customer success storyThe importance of distribution and repurposing customer storiesThe benefits of storytelling for individuals and companiesThe steps and teamwork involved in creating case studiesAnd much, much more. 

Are you ready to unlock the secrets of successful B2B marketing and business growth? In this episode of Predictable B2B Success, host Vinay Koshy sits down with the renowned guest, Mark Stouse, an expert in marketing, data science, and collaboration. Prepare to be fascinated and intrigued as Mark takes us on a journey through the annals of history, discussing the contrasting approaches to innovation in 15th-century Italy and Germany. But this episode isn't just about history. Mark dives deep into the pressing issues facing Chief Data Officers (CDOs) and data science teams in today's rapidly changing business landscape. They discuss the challenges of providing timely and actionable insights, the subordination of data science teams to finance, and the evolving role of technology in decision-making.  Get ready to discover how Proof, Mark's groundbreaking analytics platform, is revolutionizing how businesses make predictions and optimize their choices to facilitate growth in a business. Learn about the importance of clean, accurate data in lean data applications, the impact of collaboration on problem-solving, and how aligning customer beliefs with data can drive success.  If you're ready to gain a fresh perspective on business growth and elevate your decision-making with analytics, then this episode is a must-listen. Join us as we unravel the mysteries of marketing, data science, and collaboration in this captivating episode with Mark Stouse. Some areas we explore in this episode include: The Historical Study of Innovation in 15th-century Italy and GermanyChallenges faced by CDO communities in providing data insights and analyticsSubordination of data science teams to finance teamsThe Proof platform and its capabilities in providing analytics and regression modelingThe need for better predictions and decision-making in the current era of change and volatilityThe role of Proof as a GPS-like platform for tracking and optimizing choices based on forecasts and real-time dataThe importance of collaboration between analysts and business users in utilizing analyticsThe limitations of traditional marketing mix modeling and the solutions provided by ProofThe shortcomings in forecasting accuracy in B2B companies and the lack of discipline in analytics knowledgeThe speaker's experience in collaborating with data scientists and the importance of perspective in utilizing analytics.And much, much more.

In this episode of Predictable B2B Success, we invite James Tennant, a seasoned content marketing strategist, to dive deep into content promotion that drives revenue growth. If you've ever wondered why some businesses struggle to get their content noticed despite creating valuable pieces, this episode is a must-listen. James Tennant shares his expertise on overcoming one of the biggest content marketing challenges: content promotion. He outlines a step-by-step process to ensure your content reaches your target audience and engages them effectively. From understanding your audience's preferences to choosing the right promotion strategies, James emphasizes aligning marketing, content, and sales teams for optimal results. Delving into the fascinating world of collaborative content, James reveals how working with others or brands can elevate the quality of your content and expand its reach. He shares remarkable insights from his own experience and highlights the positive impact of collaborative efforts on businesses of all sizes. James offers invaluable tips and tools to streamline and automate the process if you've ever needed help finding the time or resources to promote your content effectively. Learn how to create a cohesive content strategy that prioritizes promotion, maximizes impact, and ultimately drives exceptional results for your business. Tune in to this episode of Predictable B2B Success for an enlightening conversation with James Tennant on cracking the code of successful content promotion to fuel growth in a business. Some areas we explore in this episode include: Importance of conducting research to create valuable content that fuels revenue growthIdentifying the preferred content format and platforms for target audience engagementStrategies for actively promoting content to overcome diminishing organic reachEstablishing common goals and aligning marketing, content, and sales teamsChallenges in accurately attributing the impact of B2B and content marketing activitiesThe role of collaborative content in improving quality and reaching a larger audienceThe issue of businesses not prioritizing content promotionDifferentiating between time-sensitive news content and evergreen advice/opinion contentTools and platforms like Converge for streamlining and automating content promotionThe impact of images and videos in enhancing written content and user experienceAnd much, much more.