Predictable B2B Success

In this episode of "Predictable B2B Success," we're joined by the renowned Eric Holtzclaw, a branding and marketing strategy visionary. Eric challenges conventional wisdom by emphasizing the crucial role of consistency in branding and its impact on reaching the target audience. Throughout the discussion, he unveils a strategic framework for B2B companies to navigate the delicate balance between organic and paid marketing, emphasizing the organic growth potential when merging brands into a unified marketing ecosystem. With captivating insights, he shares a compelling case study of Gen Cap, showcasing the phenomenal organic growth that resulted from merging 19 brands into a cohesive marketing ecosystem. Eric highlights the necessity for companies to trust in marketing expertise and the art of strategic decision-making rather than assuming marketing to be simplistic. Delving deeper, Eric explores the intersection of innovative technology, the challenge of maintaining brand authenticity across diverse cultures, and the critical need for businesses to adapt to disruptions in the marketing landscape. As we unravel the layers of B2B marketing complexities, Eric Holtzclaw's enlightening perspectives offer a fresh perspective for strategic success in an ever-evolving marketplace. Join us as we uncover the secrets to creating a robust marketing ecosystem and harnessing the power of brand consistency for predictable B2B success! Some areas we explore in this episode include: Importance of Branding Consistency and Target Audience EngagementBalance Between Organic and Paid Marketing for B2B CompaniesMarketing Ecosystem Framework and Digital PresenceSuccessful Case Study of Gen Cap and Organic GrowthTrusting Marketing Experts and Strategic ApproachImportance of Customer Feedback and Micro Leading IndicatorsEmbracing Disruption in Technology and AI as an ExampleMaintaining Brand Authenticity and Relevance Across CulturesBrand Therapy Sessions and Mapping Brand DirectionChallenges in Organizational Approaches to MarketingAnd much, much more ...

In a world reshaped by technological innovation and shifting customer preferences, secure mobile communications has experienced unprecedented disruption. Join us as we delve into the compelling journey of Mobius, a pioneering AI-powered secure mobile communications provider. Our guest, Amit Modi, Chief Technical Officer and Chief Information Security Officer at Mobius, shares pivotal moments in the company's evolution, from inception to engaging with tier-one banks and the challenges encountered.  Discover how Mobius navigates the complexities of mobile communication compliance and addresses the evolving needs of the financial services sector. Amit's insights into customer-centric practices, strategic partnerships, and the integration of AI in secure communication are enlightening and offer a glimpse into the future of B2B success. Explore the intersection of technology, customer engagement, and sales strategy as we unravel the dynamic world of B2B growth and transformative innovation.  Please tune in to Predictable B2B Success as we uncover the keys to thriving in the ever-evolving landscape of secure mobile communications with Amit Modi, an industry leader and visionary. Some areas we explore in this episode include: Leveraging AI for secure mobile communicationsChallenges and pivotal moments in Mobius's journeyStrategies for B2B sales, particularly in engaging with tier-one customersCustomer engagement and listening to customer feedbackTrends in secure communications and the future of the industryBuilding strong channel partnerships and fostering trustAmit Modi's career transition and approach to sales engineeringMobile communication compliance and addressing industry needsGrowth drivers for Mobius in the financial services sectorFuture potential focus on B2B2C targeting business and consumer marketsAnd much, much more ...

In the ever-evolving world of remote work and virtual teams, the success of a business hinges on its culture, effective communication, and strategic delegation. Join us in this episode of Predictable B2B Success as we explore the insights shared by the seasoned expert Lloyd Thompson.  Discover the power of creating a culture that embraces failure as a stepping stone to growth and the critical role of effective communication in leading virtual teams to success. Learn the practical steps to leave day-to-day operations and transition to a strategic focus on business growth. Gain valuable advice on hiring strategies, building accountable and motivated teams, and why integrating emotional intelligence is pivotal in achieving operational success.  If you're grappling with overwhelming day-to-day tasks or seeking to empower your team to take ownership and bring fresh solutions, this episode is a goldmine of knowledge. Prepare to be inspired by actionable wisdom from Lloyd Thompson, a maestro in enabling businesses to thrive in the era of remote work. Some areas we explore in this episode include:  Importance of creating a culture that allows for a safe space for failure in virtual teamsEffective communication in virtual teams, including synchronous and asynchronous methods and the use of video for more transparent communicationConflict resolution and face-to-face communication before escalating to higher levelsStrategies for leaving day-to-day operations, such as task audits, hiring help, and creating rhythms and processes within the businessThe importance of accountability in processes and frustration due to unclear accountabilityUnderstanding the motivations of team members and aligning tasks with their interests and skills to enhance motivation and performanceThe transition process for companies seeking operational improvement, including assessment, meetings, and presenting findings and implementation optionsFounder's involvement in the hiring process and the significance of delegating hiring as the business scalesMidpoint rhythms of team operations, such as weekly meetings and discussions about key numbers and prioritiesThe role of coaching in empowering team members and building trust and autonomyAnd much, much more ...

Are you tired of the same old sales tactics in the B2B world? Get ready to shake up your approach because, in this episode of Predictable B2B Success, we have a guest who revolutionizes how businesses connect with their audience. Join host Vinay Koshy as he sits down with the brilliant Jevon Wooden, a business growth strategist, to unravel the secrets of organic marketing and long-term relationship building.  With his military background, Jevon Wooden brings a unique perspective to the world of coaching and consulting. He shares his expertise on engaging with your audience through captivating content, segmentation tactics to supercharge engagement, and leveraging the power of user-generated content. Jevon believes in personalization, automation, and the power of Other People's Platforms (OPP) to reach your target audience effectively.  But that's not all! Discover Jevon's revolutionary Five Y framework for business success, and learn how to identify your business goals, leverage your resources, automate repetitive tasks, and create a flexible, sustainable, and scalable business. Plus, find out the importance of feedback loops, making people feel cared for, and the impact of delegation and automation. Take advantage of this captivating episode as Jevon Wooden takes you to predictable B2B success. Some areas we explore in this episode include:  The importance of engagement in email marketing and Jevon Wooden's approachSegmenting the audience based on engagement levels and providing extra content to highly engaged subscribersThe Five Y framework for business successUsing user-generated content, contests, and giveaways to engage the audienceThe effectiveness of using clients and customers as influencersThe importance of organic marketing for lowering costs and increasing ROIStrategies for goal setting and breaking down goals into short-term targetsLeveraging resources and creating a dashboard for tracking progressThe challenges faced by smaller businesses and the importance of delegationThe role of client feedback, automation, and employee advocacy in building a strong customer baseAnd much, much more.

In a world where business resilience is essential for success, why do so many organizations struggle to adapt and thrive in the face of challenges? Join us on this episode of Predictable B2B Success as we dive into the world of resilience and transformation with our guest, Jason Shen.  Whether it's overcoming the failure of a business venture or navigating through unexpected obstacles, Jason Shen has experienced firsthand the importance of resilience and adaptation.  Through his journey, Shen learned valuable lessons about the long-term mindset that successful business leaders must embrace. He shares his insights on cultivating resilience, making strategic pivots, and effectively leading teams through transformation.  In this episode, Shen opens up about his own experiences, including the challenges his first business venture faced, the ups and downs of navigating the gaming industry, and ultimately achieving a successful exit.  Get ready to uncover the secrets of resilience and transformation as we delve into the mindset and strategies needed to thrive in today's ever-changing business landscape. Don't miss this thought-provoking conversation with Jason Shen on Predictable B2B Success. Some areas we explore in this episode include: The importance of business resilience and its current low ratio among organizations. Challenges faced by business leaders in developing future leaders. Jason Shen's personal experience with a failed business venture and the lessons learned. The importance of long-term thinking and taking risks for business success. The role of experimentation and innovation, particularly in relation to AI. Strategies for pivoting and adapting to market changes. The significance of communication and storytelling in managing change. Building resilience as a series of learnable skills. The focus on profitability and agility in today's business landscape. Case studies and examples of companies successfully navigating transformations and pivots.And much, much more...

In this episode of Predictable B2B Success, we delve into the dynamic world of B2B marketing with Ed Forteau. Learn how Ed transitions clients from 3-figure to 4 or 5-figure monthly retainers through simple conversations and trust-building over six months to 2 years. He emphasizes the significance of focusing on metrics, the challenges of reaching inboxes, and the art of balancing spam regulations while persuading email recipients. Discover the key to achieving high email deliverability rates and Ed's unique approach. But that's not all – uncover Ed's strategies for leveraging platforms like LinkedIn to build genuine relationships and convert them into thriving business opportunities.  Sit back and absorb Ed's valuable insights that will transform your B2B marketing approach. For a sneak peek into the future, don't miss out on his upcoming newsletter, "Inbox with Ed," which focuses on changes in email marketing and what needs to be in place for success. Whether you're an entrepreneur, marketer, or sales professional, this episode is a must-listen for anyone seeking predictable B2B success. Some areas we explore in this episode include: Transitioning clients from a 3-figure to a four or 5-figure monthly retainer through trust-building and conversations.Email deliverability and its importance in marketing strategy.Building relationships and converting them into business opportunities on platforms like LinkedIn.The critical role of social media in B2B success.Developing a more personal relationship with clients to retain them and increase their loyalty.Authenticating and setting up emails correctly to avoid being marked as spam or blocked by mailbox providers.Building engagement and trust with mailbox providers through content amplification.Tailoring individual approach over mass email sends to engage in genuine conversations.The challenges and regulations faced in cold email outreach.Niche targeting and addressing the actual problems of ideal clients for business success.And much, much more.

Are you ready to unpack the secrets to predictable B2B success? In this episode of the "Predictable B2B Success" podcast, join host Vinay Koshy as he dives deep into the world of sales and relationships with the dynamic and insightful guest Drew Sechrist. As a senior entrepreneur and sales leader, Sechrist brings a wealth of experience and expertise.  Get ready to discover the power of building deep relationships in the sales process as Sechrist reveals the secrets of leveraging existing networks and connections to gain access to key accounts. Learn why the art of active listening and addressing customer pain points is becoming increasingly pivotal in today's complex and rapidly evolving B2B landscape.  But it doesn't stop there. Sechrist also peeks into the crystal ball, predicting how relationship-driven strategies will shape the future of B2B sales. Plus, he unravels the potential of generative AI in optimizing the sales process.  Tune in to this captivating episode and gain valuable insights into the future of sales, the importance of networking, and the game-changing strategies that will take your B2B success to the next level. Don't miss out on this intriguing conversation with Drew Sechrist on the "Predictable B2B Success" podcast. Some areas we explore in this episode include: The importance of deep relationships in complex B2B salesThe limitations of remote communication in sales and the need for in-person interactionsThe role of relationship-driven strategies in future B2B salesThe potential of generative AI in optimizing the sales processThe significance of customer success and actively listening to and addressing client pain pointsThe need to dedicate part of the organization to customer understanding and investing in technology for customer successThe evolving concept of a chief customer officer and the focus on existing customers for continued successThe importance of leveraging relationships for sales and pipeline building, including the role of LinkedInThe power of referrals in generating new businessDrew Sechrist's strength in playing the long game in relationships and the value of maintaining and developing strong connections over timeAnd much, much more.

Are you tired of annual employee surveys that provide limited insight into your company's culture? In this episode of Predictable B2B Success, host Vinay Koshy sits down with Doug Camplejohn, CEO and founder of Airspeed, to explore a new approach to assessing employee satisfaction. Join them as they discuss the role of fun, the importance of regular check-ins, and the power of culture in driving business success.  Doug shares his expertise from decades in the industry, including his experiences at LinkedIn, Microsoft, and Salesforce. Discover why Doug believes that culture is not just about perks or annual surveys but about embodying values day by day. They also delve into the intersection of AI and management, exploring how technology can be used to answer complex questions about culture and improve team collaboration. Tune in to gain insights on fostering a healthy company culture, supporting individual growth, and ultimately driving B2B success. Don't miss this thought-provoking conversation with Doug Camplejohn on Predictable B2B Success! Some areas we explore in this episode include:  Assessing employee satisfaction beyond traditional surveysThe role of culture in establishing company values and practicesUsing AI to answer complex questions about culture and managementStrategies for fostering transparency and communication within a companyThe concept of the "keeper chest" and its relationship to company cultureReinforcing company culture through rewards and recognitionBalancing work and personal life for employee well-beingSupportive leadership and helping individuals achieve their goalsRecognizing privilege and understanding different perspectivesThe importance of company culture for success and attracting high-caliber employeesAnd much, much more.

Are you tired of spending hundreds of dollars on advertising campaigns that yield mediocre results? Do you feel like your small business needs to catch up in a sea of competition, struggling to capture the attention of your local audience? Get ready for a game-changing episode of "Predictable B2B Success" because our guest, David Van Beekum, has cracked the code for affordable and effective small business marketing. In this episode, David, the cofounder and creator of Tweva, a social TV network, shares his insights on how businesses can create content that converts without breaking the bank. Get ready to learn about the power of authentic, user-generated content. David also explores the potential of advertising to local audiences and strategies to harness the power of proximity. But that's not all! David shares his revolutionary platform called Tweva, where businesses can share and display their content to a local audience uniquely and captivatingly. Imagine showcasing your customer stories on a premier local TV channel, attracting new customers, and building trust in your brand. If you're ready to unlock the secrets of affordable and impactful marketing, tune in to this episode of "Predictable B2B Success" with our esteemed guest, David Van Beekum. Get ready to transform your business's narrative and embrace the power of user-generated content. The future of marketing is here, and it's predictable B2B success! Some areas we explore in this episode include:  The importance of creating authentic and affordable content for small businesses to attract local customers.The potential of two-way advertising and the impact of NFTs in content creation.The significance of building a local presence and becoming a community expert for small businesses.The role of social media platforms like Facebook in advertising for small businesses.The need for businesses to consider their desired narrative and tell a compelling story through their content.The challenges and opportunities in advertising on big screens and tailoring messages to specific locations and customer bases.The effectiveness of offering unique codes or coupons on screens to track customer engagement and conversions.Leveraging proximity to attract foot traffic and cross-promoting with neighboring businesses.The importance of showcasing customer experiences and telling the business's story for effective advertising.The introduction and vision of Tweev, a social TV network for small businesses and influencers, as a trusted platform for local updates and content sharing.And much, much more.

In this exciting episode, we delve into the world of data, technology, and marketing as we sit down with the brilliant Mark Osborne, a marketing technology blazer and bestselling author of "Guess what? Are your leads killing your business?" Get ready to uncover eye-opening insights and strategies to attract the right prospects, accelerate them through the pipeline, and supercharge your revenue. Mark Osborne is passionate about utilizing data and technology to drive success in today's competitive B2B landscape. He stresses the importance of defining goals and purposes before implementing data-driven strategies and shares his expert knowledge on leveraging intent data to identify highly qualified prospects. But it's about more than just attracting prospects. Mark highlights the need for a comprehensive strategy to serve these qualified leads. He shares his experiences working with a company that developed a machine learning-enabled solution for targeting social media ads and how they found success by understanding the specific needs of ad agencies. So, if you're ready to unlock the secrets to effective marketing, impeccable customer success, and explosive growth, join us as Mark Osborne takes us on a captivating journey through data, technology, and B2B success. Let's dive in! Some areas we explore in this episode include: Importance of utilizing data and technology in today's world.Starting with defining goals and purposes before implementing data and technology strategies.Using intent data to identify qualified prospects.Strategy focused on servicing highly qualified prospects.Tailoring solutions for agencies in the ad-targeting market.Creating alignment throughout the organization.Asking for referrals and utilizing them as a growth strategy.The significance of experimentation and allocating a budget for trying new things.Understanding the customer journey and addressing buyer personas' informational needs.The importance of aligning marketing and sales for effective promotion and customer success.And much, much more.