Predictable B2B Success

Do you want your SaaS company to experience business growth through customer-led strategies? Look no further because I have the solution. Discover how Georgiana Laudi can help you implement customer-centric growth tactics that drive revenue and success. Another way to say that Implementing customer-led growth drives business growth could be that Prioritizing customer needs and preferences leads to increased profitability and success for businesses. Georgiana Laudi is a seasoned SaaS marketing and growth advisor with over 20 years of experience in the industry. She has successfully helped multiple companies, including Sprout Social, Appcues, Unbounce, and SparkToro, to scale and grow their businesses. As the co-founder and CEO of Forget The Funnel, Georgiana and her partner have developed a customer-led growth framework that has proven effective in helping companies to understand their best customers and how to attract, resonate with, and retain more of them. In addition, her expertise in customer experience mapping has played a crucial role in generating phenomenal revenue growth for the companies she has worked with. Some areas we explore in this episode include: Discover the significance of customer-led growth phases and KPIs in catapulting your SaaS company to success.Uncover the impact of cultivating a deep understanding of customers on achieving long-term, scalable growth.Master the art of jobs-to-be-done interviews to reveal valuable psychological customer insights.Unlock the potential of segmenting your customer base to create profitable and contented groups.Tap into the power of focusing on expansion and high-value customers for exponential revenue growth.Pull together a cross-functional marketing, customer success, and product personnel team to evaluate your customer experience.Determine if you bring the right customer to your business and evaluate their engagement.Measure your customer's engagement in a meaningful way.Focus on building a customer-led growth strategy appropriate for your best customers.Recognize the need for improvement and identify any shifts or changes in your customer base.Use customer experience mapping to identify success milestones and potential growth opportunities.Operationalize the process of helping customers reach their goals and align your team with a deep understanding of your customers.Utilize a content series like Forget the Funnel to help in-house marketers think more strategically and holistically about marketing.Start by deeply understanding your customers, their needs, and the value your solution provides to them.Build a scalable, effective, and highly converting product-led experience by being customer-led first.And much, much more.

Traditional sales and marketing processes often overlook a significant portion of prospective clients. Businesses can see a dramatic improvement in their conversion rates by effectively identifying and targeting the high-intent ideal customer profiles (ICPs) among these overlooked segments. Companies must focus on the remaining 95% of their potential clients, whom conventional sales techniques have often been overlooked, if they want to stop leaving money on the table.  From product analytics to marketing analytics, Srikrishna Swaminathan and his team embarked on a mission to bridge the gap in the B2B market. But they discovered an unexpected twist that led to a solution. Keep reading to find out what it was. Srikrishna Swaminathan brings extensive experience in digital marketing, analytics, ad networks, and mobile UA. With a six-year stint on the leadership team at InMobi and a strategic advisory role in India and the APAC region at Global Media, he has a unique perspective on the industry. Srikrishna is also the co-founder and CEO of Factors.AI, a platform designed to help B2B marketing and growth teams to get the most out of their marketing activities by measuring, analyzing, and optimizing their impact on revenue growth and minimizing wasted marketing spend. As the co-founder and CEO of Factors.AI, Srikrishna is dedicated to helping B2B marketing and growth teams improve their marketing efforts by measuring, analyzing, and optimizing marketing activities to drive revenue growth and minimize wasted marketing spend. In this episode, you will be able to: Discern the essential contribution of B2B marketing analytics in maximizing revenue.Identify the challenges B2B marketers experience with legacy analytics tools.Investigate Factors AI's distinct platform is designed for all-inclusive data acquisition and assessment.Fuse data-driven revelations with qualitative analysis to cultivate profound engagement.Bring together third-party intent data and first-party data to elevate conversion rates.And much, much more.

Are you a B2B marketer who wants to improve conversion rates? Have you heard these myths about improving conversion rates and relationships with your prospects? Let's debunk them!  Myth #1: It's too complicated.  Myth #2: It only works for certain industries.  Myth #3: It's too time-consuming.  Anna Harrison is here to reveal the truth about the ADORE Process Model and how it can help boost your conversion rates. So take advantage of this essential information! Anna Harrison is a top-ranked digital technology advisor who has made it her mission to help businesses thrive in the digital age. With experience working with startups and Fortune 500 companies across Australia, Europe, and the United States, Anna's expertise in the patented ADORE Process Model has made her a go-to consultant for B2B marketers. In addition, as CEO and founder of RAMMP, she's developed a platform to help businesses remove their reliance on luck and generate reliable revenue regardless of market conditions. In this episode, you will be able to: Unlock the secret to prospering in business through relationship building.Comprehend the ADORE Process Model's potential to transform conversion rates.Navigate the world of marketing analytics to drive success.Learn about the movement towards accessible marketing analytics.Stay ahead of the curve by exploring AI's ever-growing role in marketing.And much, much more.

Are you a B2B marketer looking to attract high-quality leads and establish your brand as a thought leader in your industry? Look no further! Katrina Klier has the solution to help you create compelling content to drive leads and establish your brand as a trusted authority. Meet Katrina Klier, a Senior Managing Partner at Sage Strategy Group, passionate about driving growth and creating value through marketing. With a background in finance, Katrina discovered her love for marketing early in her career and has since become a powerhouse in the field. She's held positions as Chief Marketing Officer at Pros and led global digital channel marketing and e-commerce organizations for Microsoft's OEM Business. As a thought leader in B2B marketing, Katrina's expertise is crafting effective strategies for generating leads through thought leadership content. In this episode, you will be able to: Hone cutting-edge approaches for developing compelling thought leadership content that supercharges lead generation.Understand how to create genuinely stirring thought leadership content that strikes a chord with your audience.Identify the sweet spot between captivating stories and delivering actionable solutions through thought leadership.Harness the power of effective partnerships and event marketing to bolster your thought leadership footprint.Comprehend the essentiality of defining precise, measurable targets for your thought leadership content.And we cover a whole bunch more.

Are you an early or growth-stage tech company looking to improve your go-to-market efficiency by identifying friction points along the buyer journey for better outcomes? Have you heard these three myths about identifying these points of friction?  Myth #1: It's too time-consuming.  Myth #2: It's too expensive.  Myth #3: It's not worth the effort.  Don't believe these myths! Scott Stouffer will share the truth about identifying these points and the immense benefits they can bring to your company. In this episode, you will be able to: Uncover the impact of leveraging data in marketing for rapid expansion.Delve into the importance of understanding your ICP for optimal resource utilization.Pinpoint friction in the buyer's journey that may hinder your success.Gain insights into the vital role of data-driven sales processes for overall growth.Realize the essentiality of testing marketing messages in creating an effective go-to-market machine. Scott Stouffer, a seasoned CEO with over 30 years of experience, is passionate about using data to drive growth and efficiency in early and growth-stage tech companies. As the CEO and founder of Scale Matters, Scott focuses on helping businesses optimize their go-to-market operations by identifying friction points along the buyer journey. With his background in engineering and experience as a five-time CEO and three-time founder, Scott brings a deep understanding of product strategy and vision to his work. He also co-hosts the Data Room podcast, sharing his insights on using data to drive business success. Some areas we explore in this episode include: Check out Scale Matters to help optimize your go-to-market strategy and drive capital-efficient growth.Consider using HubSpot as your marketing automation platform or Salesforce as your CRM.Use sales loft as a cadence tool or gong as a call recording tool to analyze your sales process and identify areas for improvement.Focus on reducing your acquisition cost to improve your LTV to CAC ratio.Align your entire sales and marketing function around inefficiency and friction in your go-to-market motion.Invest in channels like paid search, paid LinkedIn, events, and listing services to generate leads and pipelines.Understand which offers to get the best response from people in your ICP and which channels are the drinking holes for people in your ICP where they hang out.Prioritize brand awarenessAnd much, much more.

When Itai Amoza thought he had revolutionized sales presentations, an unexpected twist changed everything. Listen to the episode to discover the surprising events that left Itai scrambling for a solution. Itai Amoza is the Co-founder and CEO of Storydoc, a platform that helps businesses create personalized sales decks. Meet Itai Amoza, a seasoned entrepreneur passionate about storytelling and data analytics. With more than 15 years of experience, Itai has been involved in various international tech startups, focusing on sales, marketing, strategy, and data.  As the Co-founder and CEO of Storydoc, he's on a mission to help businesses craft personalized sales decks that address their buyer's needs. Itai's keen understanding of the importance of storytelling and data-driven insights make him an invaluable resource for B2B sales teams.  In this episode, you will be able to: Uncover the secret to B2B sales success through interactive sales decks.Develop personalized sales decks that tackle buyers' needs head-on.Harness the potential of storytelling and case studies to elevate B2B sales performance.Explore the innovative merging of AI with sales deck creation for a more efficient approach.Embrace the shift towards product-led growth, offering alternatives to conventional sales techniques. Some areas we explore in this episode include: The challenge of creating interactive presentations that engage your prospects.The challenge of gaining real-time insights into prospects' engagement with your content via traditional proposals and sales decks.Incorporate data and analytics into your sales and marketing strategies to make informed decisions on improving your messaging and content.Take advantage of technology to meet your customers where they are, whether on their mobile devices or laptops and provide them with a more engaging and personalized experience.How to best utilize Storydoc's platform to track your customer's journey from the initial pitch to the final sale.How to identify areas where you can improve your messaging and content.Experiment with different types of content, including videos, animations, and other interactive elements, to capture your customer's attention and keep them engaged throughout the sales process.Use Storydoc's insights to personalize your follow-up communications with prospects and tailor your messaging to their needs and interests.Keep refining and improving your content and messaging based on the platform analytics' feedback and insights.And much, much more.

Architect of influence Colt Briner seeks to accelerate the world's transition to purpose-driven business but faces the challenge of shifting the profit-focused mentality in this thought-provoking podcast episode. Colt Briner is a seasoned marketing and business development executive passionate about purpose-driven businesses. With over two decades of experience, Colt has helped early-stage startups and successful unicorn companies thrive. While serving as the Chief Communications Officer at Ensemble Health Partners, he recognized the incredible potential of purpose in business and created the Purpose Five framework. Today, he shares this transformative approach with leadership teams seeking to create purpose-driven organizations. Colt's mission is to help businesses forge deeper connections with their customers while making a positive social impact. In this episode, you will be able to: Embrace the value of shifting to a purpose-driven mentality for successful businesses.Discover hidden champions in your organization that embody a purpose-driven mindset.Learn the relationship between company culture and purpose in becoming a purpose-driven organization.Implement actionable tips that enhance your company's transition to a purpose-driven approach.Gain insights into why a blend of innovators, early adopters, and institutionalists can benefit your company. Some areas we explore in this episode include: Consider the impact your company is seeking to create in the world.Identify and articulate your company's values.Engage your executive team in a discussion to arrive at an agreed alignment on your purpose.Shift your mentality to focus on adding value and customer impact.Identify purpose-driven individuals through interviewing to find those naturally predisposed to thinking about purpose.And much, much more.

If you're feeling frustrated and defeated because your purpose-driven influencer marketing efforts aren't generating the brand reach and revenue you hoped for, then you are not alone! Meet Niklas Hartmann, a seasoned influencer marketing expert who has been in the industry since he was 18. Currently the Head of Influencer Marketing at Reachon, a Frankfurt-based agency, Niklas has helped numerous companies realize successful influencer marketing campaigns, from researching appropriate influencers to analyzing campaign performance. With a keen eye for negotiation and a deep understanding of how to approach influencers, Niklas has successfully navigated the challenges of influencer marketing campaigns, particularly in the B2B space. Through his journey, Niklas has learned the importance of purpose-driven brands and how they play a crucial role in successful influencer marketing. In this episode, you will be able to: Appreciate the power of purposeful branding in catalyzing influencer marketing triumph.Decode the significance of metrics and campaign flexibility in steering influencer marketing endeavors toward success.Learn to zero in on and strike deals with relevant B2B influencers.Concentrate on fostering relationships to navigate leads toward conversion smoothly.Tinker with various marketing approaches that synergize with influencer marketing to boost lead generation. Some areas we cover in this episode include: Define your target audience and goals before starting an influencer marketing campaign.Be consistent and show up every week to create content for your audience.Collaborate with other influencers to grow your reach and audience faster.Use long-term strategies such as working with podcast hosts or creating joint posts with other influencers.Invest in your employees and help them become in-house influencers in their respective niches.Use LinkedIn to find and approach potential influencers in your industry.Use AI technology for influencer identification and executing influence campaigns.Measure the effectiveness of your influencer marketing campaigns to justify the investment.Ensure compliance with regulations and authenticity of influencer partnerships.Incorporate influencer marketing into your overall marketing strategy for maximum impact.And much, much more.

Sales coach Jeremy Pope overhauls toxic business practices. He helps small businesses build confidence in their sales teams but has a surprising technique of revealing the price upfront to his potential clients. Meet Jeremy Pope, an expert in overhauling sales processes and helping entrepreneurs build scalable high-ticket sales departments. With 15 years of sales coaching experience and having built over 200 sales funnels, Jeremy's expertise lies in fixing broken sales methods and improving overall sales performance.  As a former clinical and stage hypnotist, he's also skilled at understanding the psychology of sales systems and processes. Jeremy has been a top salesperson, sales manager, and sales trainer for international businesses, including direct marketing giant Guthy Renter. In addition, as the Client Success Director for Traffic and Funnels, he's played a vital role in achieving impressive revenue growth. In this episode, you will be able to: Elevate your enterprise by centering your efforts on fostering commitment instead of just building value.Sharpen your communications by tailoring your messages to target the pain points of potential buyers effectively.Realize the profound influence of generosity in establishing trust and amplifying the quality of your sales presentations.Attain a well-rounded lead generation strategy by combining inbound and outbound tactics for effective prospecting.Rejuvenate your sales approach to keep up with modern sales methodology and ethical standards. Some areas we cover in this episode include: Consider finding a mentor if you are a beginning sales leader.Only hire after you are ready. Ensure you have a clear sales process and boundaries for your sales team.Prioritize building a healthy documented organizational culture to create good strategies.Address any unresolved childhood or past failures affecting your sales performance.Consider investing in a Sales Call Overhaul to become an expert in sales fundamentals and increase your close rate by 25%.Remember to give your salespeople confidence in the offer, client results, pricing, and their authority and ability to make a deal.And much, much more.

Are you an electric vehicle enthusiast seeking an innovative battery solution? Have you heard the myths about Nanoramic's capital-light business model and strategic partnerships? John Cooley is here to share the truth and debunk the myths! Meet John Cooley, an accomplished engineer and the co-founder of Nanoramic Laboratories. With a passion for clean tech innovation, John holds five technical degrees from MIT. He has been awarded the prestigious David Adela Memorial Thesis Prize and Morris Joseph Levin Award for his research. As Chief of Products and Innovation at Nanoramic, John leads the development and commercialization of advanced energy storage solutions, including cutting-edge lithium-ion battery technology. His expertise and leadership have been key in positioning Nanoramic Laboratories as a major player in the electric vehicle industry. In this episode, you will be able to: Discover the origin and progress of Nanoramic Laboratories in pioneering lithium-ion battery technology.Grasp the significance of recycling initiatives for encouraging lithium-ion battery sustainability.Uncover the secrets behind Nanoramic's capital-light business approach and critical alliances.Identify hurdles that obstruct electric vehicle acceptance and explore ways to overcome them.Realize the potential role of electric pickup trucks in sparking a widespread shift towards electric vehicles. Areas we explored in this episode are: Visit the Nanoramic Laboratories website (thenoramic.com) to learn more about their advanced lithium-ion battery technology.Explore the possibility of partnering (using the experience of Nanoramic Laboratories for their capital-light business model and licensing opportunities).Stay updated on the latest developments in battery recycling to reduce the environmental impact of lithium-ion batteries.Consider the importance of cultural fit between companies when looking for strategic partnerships in the clean tech industry.Continuously adapt and refresh your thinking regarding business sales and technology development.Investigate the potential of battery electrode scrap recycling to recover valuable materials and reduce manufacturing waste.Stay informed on the legislation and regulations surrounding the carbon dioxide footprint and ethical considerations in the supply chain of batteries.And much, much more.