
Trigger Strategy
We’re Tom and Corissa from Trigger Strategy Group. In each episode, we dig into strategy and sense-making while taking our baby for a walk.Our work is about embracing uncertainty and complexity, making sense of the world so we can act in it.We cover strategy, organisation design, facilitation, research and experimentation, peppering our chats with anecdotes, rants and occasional adorable babbling from the baby. Hosted on Acast. See acast.com/privacy for more information.
Latest episodes

May 7, 2024 • 22min
043: Do 100 Thing
The podcast discusses the importance of doing a high volume of tasks to achieve success, using examples from pottery and business. It explores the 'Do 100 Things' method for progress and navigating business objectives. Embracing necessary challenges and consistent effort are highlighted as key for achieving results.

Apr 30, 2024 • 20min
042: Helping to euthanise a startup
The podcast discusses how energy gradients impact strategy success and shares a story of a client identifying sales obstacles. It emphasizes visualizing stakeholder actions, prioritizing product development elements, navigating tough decisions as a startup subsidiary, and exploring AI user interface design challenges.

Apr 25, 2024 • 30min
041: Nuance, absolutes and shiny suits
Exploring nuance in marketing strategies and communication, brain predictions and cognitive processes, navigating driving norms, balancing challenges with oversimplified messaging, and the intersection of entertainment, conflict, and business strategies.

Apr 20, 2024 • 31min
040: Why isn’t [Role] doing what I think they should?
In this podcast, they discuss the challenges between product managers and designers, the paradox of simplification in different industries, analyzing soft punishment and reward in a workplace setting, navigating workplace expectations and incentives, and the frustrations and challenges in design work. They share insights on team dynamics, organizational complexities, and strategies for managing present situations to shape a better future.

Apr 10, 2024 • 35min
039: Bounded Applicability
Exploring the limits of decision-making methods, the podcast delves into navigating method implementation and managing uncertainty. It discusses future envisioning workshops, complexity in outcome diagrams, confusion vs. aporia in problem-solving, and the boundaries of different methodologies like Agile and OKRs.

Apr 8, 2024 • 40min
038: Creativity, innovation and a flawed coffee machine
Dive into the world of creativity and innovation with discussions on art, business, and unconventional solutions to fix a flawed coffee machine. Explore the concepts of exaptation, uncertainty mindset in business, and the value of learning from mistakes in the innovation process.

Mar 29, 2024 • 41min
037: How Capable Leaders Navigate Uncertainty and Ambiguity - an annotated reading - Part 6
Exploring leadership challenges, brand messaging for a cybersecurity startup, statistical process control, Canavan framework, project leadership in uncertainty, pitch provocations. Discussing the balance between control and uncertainty in the workplace and the value of unexpected events for personal growth and success.

Mar 26, 2024 • 39min
036: How Capable Leaders Navigate Uncertainty and Ambiguity - an annotated reading - Part 5
Explore how capable leaders navigate uncertainty with topics like accepting diverse strengths, collaborative sensemaking, balancing coherence vs. alignment, and the role of accountability in creative success.

Mar 25, 2024 • 23min
035: How Capable Leaders Navigate Uncertainty and Ambiguity - an annotated reading - Part 4
In this podcast, they discuss how capable leaders handle uncertainty by embracing complexity and recognizing opposing forces. They explore multivariate testing, safe-to-fail probes, and creating a culture of experimentation. The importance of intuitive decision-making in leadership is highlighted, emphasizing the balance between intuition and data-driven insights.

Mar 21, 2024 • 29min
034: How Capable Leaders Navigate Uncertainty and Ambiguity - an annotated reading - Part 3
Leaders who navigate complexity well exhibit patience, anticipate effects, and approach situations with curiosity. The podcast discusses examples of complex decision-making, unintended consequences, innovation tactics, and the value of embracing uncertainty and curiosity in leadership