
Keep It!
Wherever pop culture and politics collide, Ira Madison III and Louis Virtel are on hand to examine the gorgeous wreckage from their uniquely queer perspective. Each week, our “Princes of Pop Culture” are joined by the likes of Michelle Yeoh, Hunter Doohan, John Boyega, Connie Britton, Gabrielle Union, and Sheryl Lee Ralph to unpack the latest controversies, laude character actress appreciation, and all the shade that’s fit to throw. New episodes drop every Wednesday.
Latest episodes

Apr 9, 2025 • 1h 19min
The White Lotus & John Mulaney with Marsai Martin
Ira and Louis discuss The White Lotus finale, John Mulaney and talk shows, Val Kilmer, RHOA, and the best movie franchises. Marsai Martin joins to discuss G20, working with icons like Viola Davis and Regina Hall, and more.Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community events. Find us there at YouTube.com/@KeepItPodcast

Apr 2, 2025 • 1h 33min
The Studio, Avengers Doomsday, & Pop the Balloon with Elisabeth Moss & Jay Jurden
Ira and guest co-host Jay Jurden discuss the Avengers: Doomsday cast, Apple TV+'s new comedy The Studio, Urban Outfitters dipping into Black Y2K fashion, Morgan Wallen's SNL tantrum, Elon Musk meddling in the Wisconsin Supreme Court election; and Pop the Balloon, Kill Tony, and the YouTube to TV series pipeline. Elisabeth Moss joins to discuss the final season of The Handmaid's Tale, memories of Mad Men's final season, performing in David Mamet plays, and more.Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community events. Find us there at YouTube.com/@KeepItPodcast

Mar 26, 2025 • 1h 27min
Selena Gomez, Benny Blanco & The White Lotus with Rosamund Pike
Ira and Louis discuss Selena Gomez and Benny Blanco's joint album, Tate McRae's tour, The White Lotus, The Residence, Lizzo's comeback, and Slayyyter teaming up with Azealia Banks. Rosamund Pike joins to discuss the new season of her Prime Video series The Wheel of Time, moving between screen and audio roles, and more.Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community events. Find us there at YouTube.com/@KeepItPodcast

Mar 19, 2025 • 1h 28min
Snow White & Sex Work Onscreen with Nathan Lane and Jeffery Self
Ira and Louis discuss Ira's tenure on The Floor, the drama surrounding Snow White, the chilling new series Adolescence and ticket prices for Othello on Broadway. Jeffery Self joins them to discuss the best portrayals of sex workers in film, his own history as a sex worker, and his new memoir Self-Sabotage: And Other Ways I've Spent My Time. Nathan Lane joins to discuss his new series Mid-Century Modern, favorite Guys & Dolls memories, and why he also enjoys dastardly roles.Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community events. Find us there at YouTube.com/@KeepItPodcast

Mar 12, 2025 • 1h 29min
Lady Gaga's Mayhem & Mickey 17 with Aja Naomi King
Ira and Louis discuss Lady Gaga’s new album Mayhem, Bong Joon-Ho’s Mickey 17, SXSW, The Traitors finale, Bruno Mars teaming up with Sexyy Red, and Meghan McCain’s tweets. Aja Naomi King joins to discuss her new series Grosse Pointe Garden Society, what she learned from Viola Davis and Kerry Washington, and more.Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community events. Find us there at YouTube.com/@KeepItPodcast

Mar 5, 2025 • 1h 30min
The 97th Oscars with Brenda Song
This week, Ira and Louis discuss highlights from the 97th Academy Awards, including Conan O’ Brien, Anora’s sweep, Adrien Brody, Kieran Culkin, the James Bond tribute, the Quincy Jones tribute, the Wicked opener, and Mikey Madison’s shocking win. Then, Brenda Song joins to discuss her love story with Macaulay Culkin and her new Netflix series Running Point. Get your copy of Crooked Media Reads’ new release WOODWORKING: http://crooked.com/books

Feb 26, 2025 • 1h 44min
The SAG Awards & TV Moms with Melanie Lynskey & Emily St. James
Ira and Louis discuss the SAG Awards, Roberta Flack, The Hollywood Reporter’s Blake Lively and Justin Baldoni cover, the AI photo of Trump sucking Elon Musk’s toes, and their favorite TV moms with critic Emily St. James (author of the new novel Woodworking). Melanie Lynskey joins Louis to discuss the new season of Yellowjackets and more.Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community events. Find us there at YouTube.com/@KeepItPodcast

Feb 19, 2025 • 1h 36min
The White Lotus and SNL's 50th Anniversary with Sabrina Brier
Ira and Louis discuss SNL’s 50th anniversary, The White Lotus, RuPaul’s Drag Race, Variety’s 100 Best Performances, and America’s airplane crisis. Sabrina Brier joins to discuss her new audiobook That Friend, holding hands with Drew Barrymore, and more.Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community events. Find us there at YouTube.com/@KeepItPodcast

Feb 17, 2025 • 1h 29min
Pure Innocent 2000s (Live from Boston!)
Ira and Louis return to the stage for a live show in the great home of our bro-iest actors, Boston. Louis grills Ira about writing Pure Innocent Fun, his first memoir-in-essays (on sale now!). Then Ira and Louis countdown the biggest moments of the 2000s, and they wrap it all up with a giant Keep It to Boston, and a few more Keep Its from the audience.Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community events. Find us there at YouTube.com/@KeepItPodcast

Feb 12, 2025 • 1h 18min
The Super Bowl & Valentine's Day Watchlist with Yura Borisov
Ira and Louis discuss Kendrick’s Super Bowl performance, movies that make us believe in straight love, Seal's Mountain Dew commercial, and unfortunately, Kanye’s latest antics. Yura Borisov joins to discuss Anora, why he loves Forrest Gump, and more.Subscribe to Keep It on YouTube to catch full episodes, exclusive content, and other community events. Find us there at YouTube.com/@KeepItPodcast
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