The Revenue Formula
Toni Hohlbein & Raul Porojan
This podcast is about scaling tech startups.
Hosted by Toni Hohlbein & Raul Porojan, together they look at the full funnel.
With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.
If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.
Hosted by Toni Hohlbein & Raul Porojan, together they look at the full funnel.
With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.
If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.
Episodes
Mentioned books
Aug 11, 2022 • 30min
Outbound is dead, long live outbound
Outbound as we know it will never be the same.
For buyers, a lot of tools have surfaced to help protect them from outbound reps. But the reps also get access to tools helping them play offense.
In this episode, we talk about what's changed, why outbound is relevant and how it can be used today.
Aug 11, 2022 • 34min
How to get better: Giving & receiving feedback
What on earth does feedback have to do with growing revenue?
A lot - and in this episode we share some approaches to feedback we've taken - and how they help you get better as a team or as an individual.
Also while we have your attention, please provide feedback on this episode by dropping a note to podcast@growblocks.com
Aug 11, 2022 • 29min
Adding enterprise sales as a new motion
Thinking about adding enterprise sales as a new motion?
Everyone wants that too, but there are some pitfalls - thankfully we discuss them in this episode.
We cover when it makes sense, what you'll need in place and what will change (RFPs ring a bell?)
Aug 11, 2022 • 28min
Putting revenue back into RevOps
Why does RevOps exist, and how do they switch from busy work to business impact?
In this episode we cover the evolution of RevOps and why they’re critical for the GTM teams.
As a team, RevOps must focus on revenue by creating shared funnel metrics and running quarterly business reviews with the revenue driving teams.
At the same time we cover the questions RevOps needs to be able to answer.
Aug 11, 2022 • 24min
The 1 thing to scale
In this episode we talk about the unicorn path. You’ll need to find your way to the first $1M ARR.
Whatever path you take, you need to make sure it’s repeatable. We’ve got a suggestion, consider two things: 1) The playing field - what are your options to reach your audience, and 2) the ceiling - how much scale is there, how repeatable is it?
If you search for a direction, we discuss the common issues that’ll hold you back: Bias, measurability and mindset.
PS: You’ll need to be patient and persistent.
Aug 9, 2022 • 2min
Introducing The Revenue Formula
The Revenue Formula: A show for people obsessed with revenue and growth at b2b SaaS companies.
