The Revenue Formula
Toni Hohlbein & Raul Porojan
This podcast is about scaling tech startups.
Hosted by Toni Hohlbein & Raul Porojan, together they look at the full funnel.
With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.
If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.
Hosted by Toni Hohlbein & Raul Porojan, together they look at the full funnel.
With a combined 20 years of experience in B2B SaaS and 3 exits, they discuss growing pains, challenges and opportunities they’ve faced. Whether you're working in RevOps, sales, operations, finance or marketing - if you care about revenue, you'll care about this podcast.
If there’s one thing they hate, it’s talk. We know, it’s a bit of an oxymoron. But execution and focus is the key - that’s why each episode is designed to give 1-2 very concrete takeaways.
Episodes
Mentioned books
Feb 14, 2023 • 28min
What you don't know but your competitors do
Do your competitors know something you don't? Or are you actually smarter than they are?In this week's episode, we talk about the proper way to watch your competition, what to consider, and when it doesn't matter at all.
Feb 8, 2023 • 31min
Special EP: The untold story
On this special episode of The Revenue Formula, we go behind the minds of Growblocks and explain why we see revenue generation as a science, not an art.Toni talks about what turned his perspective around, how long it took to get there, and how we envision modern revenue operators today.
Jan 31, 2023 • 32min
Run your GTM like a relay race
With relay runners, each member's performance is critical if they win or lose. The same goes for your GTM teams.In this week's episode, we talk about how to establish accountability in your revenue engine and how to get everyone working on the same team.
Jan 24, 2023 • 29min
5 left field growth plays in a downturn
Winning by Design is predicting 2023 as "The largest revenue churn event in the history of SaaS." But just because we're in a downturn doesn't mean that you can't do anything about it.In this episode, we break down 5 non-obvious plays you can attempt this year to stand out from the competition.
Jan 17, 2023 • 31min
0 Friction, 0 Risk
Customers want an easy way to buy from you, so why are we making it harder for them? Between no prices on your website, fluffy product descriptions and no buy-now options, a lot of B2B's are putting up roadblocks.In this episode, we examine the benefits of a 0 Friction 0 Risk purchasing journey, and how you can implement it into your funnel today.
Jan 10, 2023 • 34min
5 efficiency plays you haven't thought of
It's 2023, and if you've been listening to everyone on social media, you'll know that you have to focus on efficiency this year. But what does that actually mean? What can you actually do?Don't let efficiencies be another buzzword this year. In this episode, we cut through the BS and give you 5 real ways you can drive efficiencies this year.
Jan 3, 2023 • 30min
4 Go-to-market challenges
There are four common go to market challenges, they should be solved in an uncommon way.How do you deal with discounts, partnership deals and more - those are just some of the common obstacles that you’ll encounter as you’re bringing your solution to market.We discuss the logic you can use to solve them the best way possible.
Dec 20, 2022 • 29min
All big decisions need this
Making a big decision requires you to not just make one decision, but many.In this episode, we cover a simple approach to structure your decision making making sure you won't get stopped dead in your tracks a few months later when someone goes "I don't remember us agreeing to do that?".
Dec 13, 2022 • 31min
Sales capacity models are broken
The capacity and the sales quota is only half the equation, there’s an entire part always being left out - and it’ll lead to you not being able to hit target.So what is the other half? That’s what we get into in this episode.
Dec 6, 2022 • 32min
Are you building an unachievable plan?
Is your plan unachievable? If you don't know, here are the things to watch out for + how to fix it.
