The 2% with Eric Partaker

How do you brand your product or your business in a simple way? To start with, you need to have a quality product because without that you’re lost. Branding is a layer on top of that, which will allow you to capture even better results. In this episode I’ll show you how to build and grow a successful brand, based on my experience with my Mexican restaurant chain Chilango. You’ll learn how to summarise your brand into one word and hunt for misalignments to keep your customers’ experience consistent. 

So many meetings are useless and a complete waste of time - but this doesn't mean that meetings can't be valuable. A meeting is the perfect opportunity for people to think creatively about a problem, engage in productive conflict about a particular topic and create a healthy debate. When people get the chance to lay in with different perspectives, they are more likely to buy into the outcome at the end of the meeting. In this episode I'll share my top tips to make your meetings efficient and effective. 

Do you find yourself shying away from difficult conversations? I really struggled with them in the early part of my career, especially as a CEO, telling the team about bad news, or when performance wasn't as great as I would like it to be. After reading a lot and learning from those around me I started to see that there were 4 types of conversation people shy away from - and in this episode I'll provide you with the tools and techniques you need to navigate them effectively. 

I've always struggled to maintain balance between the three pillars of my life - work, health and relationships. I was the type of person who would go all-in on work and have bouts of success but then suddenly I'd have some kind of health issue or relationship problem. The way I've managed to improve in all areas, without sacrificing any of them is by introducing a peak performance routine - and in this episode I'll share mine and help you build your own. 

Have you struggled to stay consistent with your goals? You're good for a while, but then after maybe two or three weeks, you suddenly lose sight of them and momentum falls away? I'd always be good in short timeframes but when my motivation dropped off so did my habits. That's when I realized I had to bring in insights from science about human nature to maximize the chance for hitting my goals - and in this episode I'll show you how to do just that with your own goals.

Have you found yourself struggling to achieve your goals? You can change the trajectory of your life by adopting the mindset of a professional and ditching that of an amateur. In this episode I explain the difference between an amateur and professional, describe my own experience turning pro and explain how you too can become a professional in whatever field you want to succeed in.

What happens to your dreams and goals in uncertain times? When things don't go to plan it's easy to retreat. Some withdraw into distraction, or mind-numbing entertainment but others press on, making the most of the situation. In this episode I explore the mindsets needed to deal with adversity and explained how I applied them to creating my first virtual event when the pandemic hit. 

Some of the questions I get the most with my coaching clients are around purpose. When I look back at my own life, if somebody were to have told me 20 years ago, that I would have gone from McKinsey to Skype, from CEO of Chilango to becoming a high performance coach, I would have laughed. But through that journey, I've developed a unique approach to help people find their purpose, which I share in this episode. 

In business and life you can’t focus on everything but most people try to do it all when trying to reach their goals. I used to do this too, putting in long hours, day after day, without being truly effective. The good news is that it’s often 20% of the effort that drives 80% of the results - this is what the 80/20 Rule tells us. The key is to find those high leverage activities and focus on them relentlessly - which exactly is what you'll learn in this episode. 

Separating our work and home lives can be tough, especially when there's always so much to do, but unless you make a change, your work and relationships will continue to suffer. I used to struggle with this too, often working late into the night until I implemented a Shutdown Ritual, which led to increased productivity, better sleep and improved relationships. In this episode, I'll show you how to create your own Shutdown Ritual to help you switch out of work mode and into home mode every day.