Standard Deviations with Dr. Daniel Crosby

Tune in to hear:- What was the spark or impetus that led Kelsey down the path to found Aura Finance?- Why is it so crucial to help people get in the right mindset to invest and how can we begin to do so?- What are some of the specific features of the Aura app that help promote financial mindfulness?- How has Kelsey tried to hone the gamified elements in the Aura app to bring out the best possible behaviors in its end users?- What are Kelsey’s thoughts on building a community within the app and having people self-report their income on the app?- What hope do young people have in the face of some of the stark financial realities they face?- How does Kelsey think about self-deception and try to encourage her customers to avoid it?https://www.aurafinance.ioCompliance Code: 1108-OAS-4/19/2023

Tune in to hear:- How has Heather’s background in mental health shifted the way she leads and the way she goes to market?- What advice, skills or resources does she try to imbue her advisors with to inoculate them against taking on too much of the stresses they help their clients work through?- As practically as possible, what does “net worthwhile” look like and how does SignatureFD make it more than just a tagline?- What led Heather to start using a bucketing strategy in the first place and what makes her approach unique?- Why is SignatureFD's client retention rate so incredibly high? What do they do differently from their competition?- Where does she think financial advice is headed in the next 10-20 years and how do the Tim Maurer’s of the world figure into this transition?https://signaturefd.comCompliance Code: 1088-OAS-4/18/2023

Learn about the psychology principles that Costco gets right as a brand. Explore the effectiveness of different customer onboarding approaches. Discover the Pratfall effect and how it can enhance brand likability. Understand how brands like Apple and KFC have used this effect. Delve into the concept of artificial scarcity and its impact on consumer behavior. Find out how Nike induces a sense of scarcity. Learn about the distilled version of Cialdini's 7 Principles of Persuasion and how to apply them in practice.

Tune in to hear:- Why does discussing money remain such a persistent taboo in our culture?- Why is financial intimacy so critical and how can we work towards achieving it in our lives?- How does financial intimacy, or intimacy more generally, relate to “feeling seen?”- How can financial intimacy allow us to better see ourselves and unearth our personal money stories that have gone under our radar?- We have a cognitive understanding that we can’t take our wealth with us when we die, but why is this so hard to understand in practice?https://www.linkedin.com/in/MoneyandWellnesshttps://www.instagram.com/modomsolutionsCompliance Code: 0879-OAS-3/27/2023

Tune in to hear:- Dave is a “financial futurist.” What in the world is this and what does it look like practically in his day-to-day work?- What “behavioral hacks” does Dave bring to bear in his own practice when he tries to look out beyond 2 years and how does he try to stay out of his own way when thinking about what the future might look like?- Can the past be used as a vehicle for better understanding the future or is there not much to learn there and we are forecasting in ineffective ways by relying so heavily on the past?- What is the place of innovation and cutting edge thinking in an industry that is often at its best when it's at its stodgiest?- In the recent past we have socialized business failure while individualizing business success. What is it going to take for this Zeitgeist to change?- Which financial innovations does Dave think hold the most promise? On the flip side – what financial innovations does he think are overrated?- Learn how Dave connects the dots between the overall lack of institutional trust, “polycrisis” and the crisis of meaning.- Things like the climate crisis can’t be solved on an individual level. How do we take our institutions back and have an appropriate amount of trust in them as a way to solve some of the biggest problems we face?- What does the research say about whether or not the current flows into passive vehicles perturbs overall market functioning?https://www.etftrends.com/author/davenadighttps://twitter.com/DaveNadighttps://twitter.com/Vetta_FiCompliance Code: 0850-OAS-3/24/2023

Tune in to hear:- What life experiences gave rise to Mac Gardner’s mission to improve financial literacy particularly among children?- What is Mac’s book, The Four Money Bears, all about and how has his experience been when sharing it with others all over the globe?- Does Mac have any particularly memorable anecdotes about sharing the book in a classroom setting, or elsewhere, where he learned something unique from kids' reactions? - Where are we falling short as a society and industry that’s allowing people to have such a huge gap in their financial education?- Financial literacy education efforts often show lackluster results. How can we make financial literacy work for us in practice and not just in theory?- What does Mac think the future of gamification will look like with respect to financial literacy?- How can we properly use allowance to better teach our kids about the value of a dollar?- How can parents with privilege help their kids gain some perspective on things?https://www.thefourmoneybears.comhttps://finlittech.comCompliance Code: 0915-OAS-3/31/2023

Tune in to hear:- Can Manish give a bit of background on Potomac and what has changed since he took the helm?- Potomac is very committed to transparency and the idea of building in public. What has this process been like and what benefits have they seen from this approach? When have they had to follow through on their commitment to being honest about their shortcomings?- Has there ever been a weakness or failing that sort of tested his willingness to be transparent about it?- How does Manish balance his desire to be approachable and genuine with not wanting to appear unserious about a very serious thing?- Of all the marketing campaigns Potomac has done, which one does Manish think was the most compelling?- Can the literal construction of a portfolio help clients to stay the course? What is the role of product design in bringing about positive behavioral outcomes?https://potomacfund.comCompliance Code: 0824-OAS-3/20/2023

Tune in to hear:- What is the philosophy of investing Rusty grounds himself in and how does it keep his head on straight when he makes investment decisions?- For someone who is in a position to make material decisions about others’ money - what responsibility do they have to “do the work” around understanding their own values, biases and behavior?- What steps does Orion, as an institution take, to try to avoid falling prey to behavioral missteps?- How do you make the distinction between being flighty about your investment philosophy and having the maturity to change your mind when the facts change?- How does Rusty think about maximizing anxiety-adjusted returns and creating human first, bespoke portfolios?- If Daniel was getting paid to consult a mutual fund PM what would his one key takeaway be?- Does Daniel have any good tips for investment committee members?https://podcasts.apple.com/us/podcast/orions-the-weighing-machine/id486850755Compliance Code: 0737-OAS-3/13/2023

Tune in to hear:- Ben had a crippling bout of anxiety and depression in college that effectively made him a shut-in at his parent’s house. What did he realize was at the root of these problems and what did he do next?- How did Ben’s two week “bucket list” roadtrip with friends transition into a decade plus long mission?- Ben’s project, The Buried Life, is also about helping other people realize their dreams too. Along this path, what are some of the coolest things he has helped to bring about in others’ lives?- What types of bucket list items did Ben find that seemed to really sate people’s desires for deep meaning and fulfillment? Also, were there some things that didn’t satisfy people as much as he expected?- Ben has nearly completed his first 100 bucket list items - what remains to be done and how does he think it will feel when he finally completes it?https://www.instagram.com/bennemtinhttps://www.bennemtin.comCompliance Code: 0710-OAS-3/9/2023

Tune in to hear:- How does Brian McLaughlin’s entrepreneurial journey fit into the mold of Campbell’s Hero’s Journey?- What was Brian’s “call to adventure,” or his impetus for creating Redtail, and how did he take this leap?- Is this “call to adventure” for entrepreneurs, writ large, often about coming up with a practical solution to a particular problem they are facing?- What needs to be in place before an entrepreneur takes a leap and who should or shouldn’t go into business for themselves? How should people decide whether to accept or refuse a call to adventure?- Who were some of the mentors Brian McLaughlin found along the way and what role did they fill? - Did Brian have mentors who gave him support and advocated for him, as well as those who were critical of him when he fell short and gave him tough love?- How did Brian get the courage to surround himself with people who would call him out on any nonsense?- At what point in the Redtail journey was he most scared and how did this ordeal shape and mold both Brian and his business?- What has been the overall impact of his newfound financial abundance and how is he thinking through it so he can enjoy the best parts of this windfall while avoiding the worst parts?- What leadership lessons is Brian bringing to Orion and how does he keep his entrepreneurial drive alive in a much larger organization like this?Compliance Code: 0709-OAS-3/9/2023https://twitter.com/redtailtech