Two PreSales in a Pod

Adam Freeman
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Apr 15, 2025 • 45min

Episode 81 - How to stand out in a shifting presales job market

The presales job market is evolving—leadership roles are competitive, and entry-level SE opportunities are tighter than ever. But there’s good news: hiring is picking up again. So… how do you stand out and land your next role?We’re joined by Yuji Higashi, Co-Founder of PreSales Collective and Better Career, to break down:The current state of the presales hiring landscapeWhy first-time SE roles are harder to land—and what to do about itHow to differentiate yourself and make the move you’ve been waiting forWhether you're actively job hunting or just keeping your eye on the market, this episode is packed with real talk, success stories, and tactical advice.
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Mar 5, 2025 • 40min

Episode 80 - AI Fluency & the Future of Presales

Zach Lawryk, Head of Solutions Engineering at OpenAI, is an expert in AI fluency. He emphasizes the critical need for presales professionals to embrace AI as a career-defining skill. The discussion covers how AI can revolutionize workflows and onboarding processes, making real-time learning the new standard. Zach offers practical tips for integrating AI into daily life, enhancing both personal and professional experiences. The conversation also touches on favorite tech gadgets and a humorous dislike for olives, adding a fun twist to the insights.
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7 snips
Nov 26, 2024 • 44min

Episode 79 - Arm the sales team by aligning presales and enablement

Sheevaun Thatcher, a seasoned sales enablement leader with a presales background, joins us to discuss how aligning presales and enablement functions can empower sales teams and organizations at large. Listen in to hear her five key questions to ask before launching any project, what KPIs presales and enablement can share, and what the career pathway between these roles can look like.
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Nov 6, 2024 • 33min

Episode 78 - Elevate the customer experience by aligning presales and CS teams

Susan Beal, Chief Customer Officer at Blue Yonder, joins us to discuss why presales teams need to think "beyond the sale" and work closely with CS to drive account growth, expansion, and ultimately a better client experience.
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Oct 21, 2024 • 32min

Episode 77 - We are back!

2PIAP is back!!! After a 6-month break, your favourite presales podcast is back and ready to dive head first back into the world of presales and all things GTM. Adam is back and joined by Todd Janzen. We’ll be joined by some world class thought leaders and visionaries in GTM space. Come join us as we catch up on what we've been up to, share some hilarious presales stories, and discuss the latest in demo automation and GTM trends.
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Apr 22, 2024 • 37min

Episode 76 - How to build a bootstrap SE team (and how not to)

John Simpson joins us to share his wealth of experience in building teams from scratch otherwise known as 'bootstrapping' the build. There's a right way, a wrong way and it's likely you'll sit somewhere in between, but with John's experience and the chat from Mark Green, Adam Freeman and Mark McKinlay there's sure some interesting discussions on the topic. https://www.linkedin.com/in/johnsimpso/ Come connect with us on LinkedIn!
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Mar 20, 2024 • 35min

Episode 75 - Networking isn't just for social butterflies

Networking helps your internal team, but as Ron Whitson points out in this episode, it's building that outside your business that ultimately leads to the healthy growth of ideas for you and your team. Thanks Ron, for coming to share your wealth of knowledge and for offering connections at: https://www.linkedin.com/in/ronwhitsonse
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8 snips
Feb 9, 2024 • 34min

Episode 74 - Presales skills could supercharge your job hunt!

Discover how pre-sales skills can give you an edge in your job search as the hosts discuss leveraging sales engineering skills, using the Iki Gai philosophy for job applications, AI tools in HR systems, and the importance of customizing resumes and showcasing pre-sales skills during interviews.
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Feb 1, 2024 • 29min

Episode 73 - Giving feedback as a leader, plus new Co-host!

Ever had to check yourself before giving feedback? Is your way actually the right way, or just the way you'd do it. Leaders have to foster creativity and growth in others but sometimes things just have to be done the way you say. Getting the balance right is hard so we've brought in an expert. Ben Pearce has seen it all, and now spends his time helping other people communicate in the best way - from talkative techies to silent specialists, he's seen what works and what doesn't. (https://www.linkedin.com/in/benpthoughts) What's more, we're very happy welcome new Co-Host Mark McKinlay (https://www.linkedin.com/in/markmckinlay) as we also thank Don Carmichael for his time as he steps back from hosting. Don't fret, he's still on LinkedIn! (https://www.linkedin.com/in/doncarmichael) Come join us for a chat, drop us a line!
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Oct 11, 2023 • 22min

Episode 72 - Live at Demofestx London

For the first time in Two Presales in a Pod history, all the presenters are together, live and in-front of the wonderful Demofestx London 2023 audience. Join your hosts Mark Green, Don Carmichael, Adam Freeman and Tom Edwards as audience members share their journey into this wonderful presales profession! There's even a giveaway, find out who gets it!

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