

MicroConf On Air
Rob Walling
Welcome to the MicroConf Podcast!
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Episodes
Mentioned books

Aug 17, 2022 • 13min
MicroConf Tactics: How to Start a SaaS Business with No Money
Starting a SaaS business with no money is hard, but not impossible. In this episode, we are sharing the audio from one of our recent YouTube videos in which Rob outlines what steps you should take if funds are tight but you have a great SaaS product idea.
You may want to consider startup funding options, but that's not always necessary, so in this video I'm going through what you can do to get started today in tech, startups and SaaS business - even with a shoestring budget.
Watch the original video here: https://youtu.be/huyDp-zWpxg
Links from the pod:
Rob's article on the Stair Step Approach to Bootstrapping:
https://robwalling.com/2015/03/26/the-stairstep-approach-to-bootstrapping/
Bootstrapper's Guidebook to Outside Funding
According to our 2021 State of Independent SaaS report, nearly 30% of founders said they were actively considering some form of outside funding. To help understand the options, we have recently released the Bootstrapper's Guidebook to Outside Funding. Check it out at microconf.com/funding-guide

Aug 10, 2022 • 12min
MicroConf Tactics: Top 10 Avoidable Mistakes SaaS Startups Make
In this episode, we are sharing the audio from one of our recent YouTube videos in which Rob Walling dives into 10 SaaS mistakes to avoid. You'll learn how to shortcut your success with the fundamentals of what's needed for SaaS growth. He'll be going over SaaS marketing tips, bootstrapping, MRR, and more.
Watch the original video here: https://youtu.be/8Jjb7fPV6PQ
Bootstrapper's Guidebook to Outside Funding
According to our 2021 State of Independent SaaS report, nearly 30% of founders said they were actively considering some form of outside funding. To help understand the options, we have recently released the Bootstrapper's Guidebook to Outside Funding. Check it out at microconf.com/funding-guide

Aug 3, 2022 • 12min
MicroConf Tactics: How to Get Your First 100 Customers for Your SaaS Product
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If you run a SaaS business, you need to know how to get customers. Getting customers for your tech startup can be one of the hardest parts of starting a SaaS company.
In this week's episode, we are sharing the audio from one of our recent YouTube videos in which Rob covers 3 basic things you need to do to get your first 100 customers for your product.
If you'd like to see the original video head over to https://youtu.be/QviDwsMLXb0
According to our 2021 State of Independent SaaS report, nearly 30% of founders said they were actively considering some form of outside funding. To help understand the options, we have recently released the Bootstrapper's Guidebook to Outside Funding. Check it out at microconf.com/funding-guide

May 25, 2022 • 32min
MicroConf Refresh Episode 51: Using No Code to Build Your Audience
In this talk from MicroConf Remote 3.0, Jay Clouse discuss the Tweet100 community and challenge that encourages folks to increase their engagement and voice through Twitter. He built the community, the challenge, and page using no-code tools. You don’t need to build a marketing operation within your stack - no-code can solve most of the challenges you have.
Get the Deck
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Upcoming Events:
MicroConf Local: Chicago on June 21, 2022
MicroConf Local: Denver on June 23, 2022
Get more info here

May 18, 2022 • 36min
MicroConf On Air: Building a Thriving Remote Culture
In this episode of On-Air, Jesse Mecham, the founder of You Need A Budget, joins @RobWalling to chat about why core values and culture truly matter. Jesse also gives an update on how YNAB has grown since he gave his talk at MicroConf in 2014.
If you haven't seen the talk, you should check it out: https://www.youtube.com/watch?v=jw8N7YrBM4o

May 11, 2022 • 28min
MicroConf Refresh Episode 50: Quickly Delivering Feature Requests Using No Code
Any SaaS founder can tell you that implementing feature requests can be a major drain on their resources. But they are a great way to nurture your relationship with your users. Jessica will walk you through the build of a feature request (our MicroConf Connect wiki!), how it can be quickly build and deployed, and how you can use the tools to build MVP’s for your most requested features.
- https://microconf.squarespace.com/s/MicroConf-Remote-30-building-internal-tools-with-no-code-1.pdf
Links from this podcast:
Jessica Malnik
Get the slide deck
Tickets for our next MicroConf Local:London on May 18 are on sale

May 4, 2022 • 40min
MicroConf On Air: Rob Walling Answers Audience Questions
A Rob Q+A Solo Adventure! Rob Walling answered listener questions live from MicroConf Connect (https://microconfconnect.com).
Topics Covered:
What are three key tips for pre-launch, pre-revenue to make sure that you absolutely must do?
What has the body of a Unicorn and the head of a Pegasus?
How was launching Tiny Seed Tales different than Startups for the Rest of Us podcast? What's changed in terms of "podcast launch strategy" since then?
How to deal with anxiety when launching starting something new?
Picking Customer Pain for my companies segment, as opposed to Competitor Pain and general observations about SaaS for non-technical customers.
If Rob was starting over today and trying to find a ".Net invoicing" to acquire and iterate on, where would he look?
Where should the balance fall between domain knowledge, industry connections and general sales skills when hiring your first sales person?
What is the best thing to do if revenue has plateaued?
What advice do you have for staying positive in spite of frequent fires caused by platform risk?
How to find a good SaaS idea?
Links and books from this episode:
The Mom Test by Rob Fitzpatrick
List of SaaS Marketplaces
If you are interested in speaking at any MicroConf event, head to microconf.com/call-for-speakers and fill out the form.
Tickets for our next MicroConf Local:London on May 18 are on sale here: https://microconf.com/local-london

Apr 27, 2022 • 28min
MicroConf Refresh Episode 49: Automating Your Customer Success Touch Points with No Code
This episode is from MicroConf 3.0: No-Code. Jane Portman (@uibreakfast) shares how every customer success story begins with a streamlined, concise, and conscientious onboarding and nurturing experience.
In this talk, Jane will review a variety of no-code automation recipes you can implement as your users move from leads to trials to customers and beyond.
Links from the podcast:
UserList
Get the Slide Deck
Watch this talk on YouTube
Get your Tickets for MicroConf Remote
Come to MicroConf Local: London
UserList

Apr 20, 2022 • 43min
MicroConf On Air: Key Takeaways from MicroConf Growth 2022 in Minneapolis
In this episode, Rob Walling (@robwalling) chats with Tony Chan (@toeknee123) from CloudForecast.io about key takeaways from the recent MicroConf Growth in Minneapolis.
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Links from this pod:
Tickets for MicroConf Remote 4.0:$$$, on May 3-5th are on sale at microconf.com/remote
Also, tickets for our next MicroConf Local:London on May 18 are on sale here: https://microconf.com/local-london

Mar 30, 2022 • 39min
MicroConf Refresh Episode 48: Automating Your Cold Outreach Sales Process with No Code
Cold outreach can be a painful, unyielding process that may leave you pulling out your hair. The real magic happens when you find a process that lets you ramp up the volume of your cold outreach campaign, and identify qualified leads to the to the top of that funnel. Andy will cover some of the key automation points in your cold outreach campaign and how no code can take some of the stress out of your sales cycle.
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Links from this pod:
Postaga: https://www.postaga.com/
Watch the original video: https://www.youtube.com/watch?v=Yc-nTOiFBaM
See the slide deck: https://microconf.squarespace.com/s/How-to-Build-a-Cold-Outreach-Automation-System-Using-No-Code.pdf