

MicroConf On Air
Rob Walling
Welcome to the MicroConf Podcast!
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
Episodes
Mentioned books

Oct 26, 2022 • 42min
MicroConf Refresh Episode 56: From Failure to Five Figure MRR - The 6 Mistakes We Learned From Our First Failed Startup - Pierre de Wulf
In this talk from MicroConf Growth Europe 2021, Pierre de Wulf of ScrapingBee walks through 6 key mistakes he made on his journey from a failed startup to building a profitable SaaS.
ScrapingBee is now over $1.5 million in ARR.
Episode Sponsor
Find your perfect developer or a team at Lemon.io/microconf
The competition for incredible engineers and developers has never been more fierce. Lemon.io/ helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.
They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.
When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io/, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.
And for subscribers of MicroConf On Air, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/microconf
Links from the pod:
ScrapingBee
MicroConf Youtube Channel
MicroConf Europe Tickets- Malta I Nov 15-17, 2022
Pierre de Wulf I Twitter

Oct 19, 2022 • 15min
MicroConf Tactics: What Is Churn & How To Reduce It In Your Startup
Churn can make or break your startup. In this pod (pulled from one of our YouTube videos), Rob Walling answers the question "what is churn?" and goes into detail on different ways to reduce it in your startup.
Episode Sponsor
Find your perfect developer or a team at Lemon.io
The competition for incredible engineers and developers has never been more fierce. Lemon.io helps you cut through the noise and find great talent through its network of engineers in Europe and Latin America.
They take care of the vetting, interviewing, and testing of candidates to make sure that you are working with someone who can hit the ground running.
When it comes to hiring, the time it takes to write your job description, list the position, review resumes, schedule interviews, and make an offer can take weeks, if not months. With Lemon.io, you can cut down on a lot of that time by tapping into their wide network of developers who can get started in as early as a week.
And for listeners of MicroConf On Air, you can get 15% off your first 4 week contract with a developer by visiting lemon.io/microconf
Links from the Pod:
MicroConf Remote 5.0: Early Stage Marketing Strategies
Subscribe to the MicroConf YouTube Channel
View this video on YouTube
Watch the video case study on how Rob reduced churn while building Drip
MicroConf Connect
Rob Walling | Twitter

Oct 12, 2022 • 43min
MicroConf Refresh Episode 55: Catching Up with Rand Fishkin
In this Refresh Episode, Rob Walling chats with Rand Fishkin at our recent MicroConf Local event in Seattle.
They chat about the ups and downs of building (and selling) Moz, building SparkToro, and yes, they even dig into a bit of D&D.
Links from the Pod:
MicroConf Local: Atlanta October 18, 2022
MicroConf Local: Austin November 30, 2022
Rand Fishkin I Twitter
Lost and Founder
Rob Walling I Twitter

Oct 5, 2022 • 9min
MicroConf Tactics: The Best Customer Acquisition Funnels for a SaaS Startup
Customer acquisition funnels for SaaS startups work differently than other businesses.
In this pod (pulled from one of our YouTube videos) Rob Walling breaks down everything you need to know about acquiring customers for your SaaS product. From customer acquisition cost (CAC) to customer acquisition strategy, make sure you're doing the right things to get more customers.
Links from the Pod:
MicroConf Local: Atlanta on October 18, 2022
Subscribe to the MicroConf YouTube Channel
View this video on YouTube
MicroConf Connect
Rob Walling | Twitter

Sep 28, 2022 • 18min
MicroConf Tactics: 16 Lessons I Learned Building a Million Dollar Startup
Building or scaling a startup? Here are 16 lessons I learned building a million dollar software business.
This is the audio from one of our YouTube videos, in which Rob talk about growing a startup to over $1M in revenue. It isn’t an easy feat, but by learning these lessons faster and avoiding these costly beginner mistakes, growing your SaaS or software business wont be as hard!
Links from the Pod:
MicroConf Local: Atlanta on October 18, 2022
Subscribe to the MicroConf YouTube Channel
View this video on YouTube
State of Independent SaaS Report
MicroConf Connect
Stair Step Approach to Bootstrapping
TinySeed, the MicroConf Fund + Accelerator: Pre-Seed Funding for B2B SaaS Businesses
The Bootstrapper’s Guide to Outside Funding: The Top 5 Funding Options for Bootstrapped SaaS Founders from Pre-Seed to Venture Capital
Rob Walling | Twitter

Sep 21, 2022 • 41min
MicroConf Refresh Episode 54: Hitting Reset at Meet Edgar with Laura Roeder
In this talk from MicroConf Growth Europe 2021, Laura Roeder talks through making hard decisions and restructuring MeetEdgar.
Laura went on to sell MeetEdgar at the end of 2021.
Links from the pod:
Watch this talk on YouTube
MicroConf Youtube Channel
MicroConf Europe Tickets- Malta I Nov 15-17, 2022
Laura Roeder I Twitter

Sep 14, 2022 • 15min
MicroConf Tactics: SaaS Metrics - The Best Guide to Software as a Service KPIs
You need to be tracking these specific SaaS metrics in your business if you want it to succeed and grow!
This is the audio from one of our YouTube videos that goes over the essential key performance indicators (aka KPIs) that you need to know in order to improve your SaaS product metrics.
From churn rate to LTV to CAC and more, let's go through the SaaS KPIs that matter most.
Links from the Pod:
MicroConf Europe Tickets- 15-17 November, 2022 I Malta
Watch the original video here
Rob Walling | Twitter

Sep 7, 2022 • 48min
MicroConf Refresh Episode 53: A Brief Primer on Pricing with Rob Walling
In this talk from MicroConf Growth Europe 2021, Rob Walling gives a wide ranging talk on all things pricing.
Topics covered include:
Expansion Revenue
ARPC, not LTV
The Impact of Raising Prices
How to Raise Prices
Links from the pod:
Watch the video version of this talk
MicroConf Youtube Channel
MicroConf Europe Tickets- Malta I Nov 15-17, 2022
Rob Walling I Twitter

Aug 31, 2022 • 8min
MicroConf Tactics: Micro SaaS Products - Are They Actually Profitable?
Should you build a micro SaaS product? And will your micro SaaS idea actually be profitable?
This pod is from a recent video on our YouTube Channel in which Rob walks you through everything you need to know about new and emerging micro SaaS business models so you can decide if it's right for you!
Links from the pod:
MicroConf Europe in Malta- November 15-17, 2022
68 B2B SaaS Marketplaces Article from RocketGems.com
MicroConf Youtube Channel
Rob Walling I Twitter

Aug 24, 2022 • 33min
MicroConf Refresh Episode 52: Bootstrapping VEED.io to $5M ARR in 2 Years
In this talk from MicroConf Growth EU 2021, Sabba Keynejad walks through his journey of building Veed from 0 to $5M ARR in 2 years.
While the growth was quick, Sabba says that this was a "overnight success, ten years in the making".
Listen along to follow his incredible startup story and to hear his 6 tactics to help you grow your own SaaS.
Links from the pod:
Watch the video version of this talk on YouTube
MicroConf Youtube Channel
MicroConf Europe Tickets- Nov 15-17, 2022
Sabba Keynejad I Twitter
Veed.io