

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books

Sep 14, 2013 • 30min
Power of Crowds, V8 Supercars & Facebook changes the rules
In this Sports Geek Podcast we look at the power of the crowds online for content and potentially funding new projects. We discuss motorsport with Ford Brown from V8 Supercars getting ready for Bathurst 1000. Facebook have changed the rules once again, are you up to date? We also profile what must be the world's smallest Instagram project from Projecteo. Find out what new project has hit the podcast community. Full show notes - https://sportsgeekhq.com/podcast/sgp-016-power-of-crowds-v8-supercars-facebook-changes-the-rules/

Aug 26, 2013 • 35min
Fancam, Athletes hacked & changing focus of sports digital teams
In this Sports Geek Podcast we chat with Tinus Le Roux from Fancam discussing digital activations and developing campaigns that are fan centric at SEAT Conference. Recently a few AFL players social media accounts were hacked so I chat with Francis on ABC Grandstand on what you can do to protect your accounts from hackers. We look back at how the focus of digital teams are changing to meet the demands of teams for revenue and sponsors for exposure and leads. We also chat with Kylie Caflisch from Team Blackshirts about starting her career in sports. Full show notes - https://sportsgeekhq.com/podcast/sgp-015-fancam-athletes-hacked-changing-focus-of-sports-digital-teams/

Aug 21, 2013 • 43min
#SEAT2013 mega interview podcast
Here is the the mega interview SEAT Conference edition of the Sports Geek Podcast in this episode you'll hear from Kevin Naylor (Indiana Pacers) and Steve Conley (Boston Red Sox) what it is like working in the sports IT industry, Russell Scibetti (New York Jets) will continue his Q&A of Paul Greenberg on CRM and we look back at #SEAT2013 with team #blackshirts members BJ Scott and Colin Stoffel. A #SEAT2013 recap couldn't be done without chatting to Christine Stoffel and Tod Caflisch about Kansas City and the plans for SEAT 2014 in New York. Full show notes - https://sportsgeekhq.com/podcast/sgp-014-seat2013-mega-interview-podcast/

Aug 14, 2013 • 49min
Digital Case Studies explained from #SEAT2013
Back from SEAT Conference in Kansas City, what a great conference. This special Sports Geek Podcast episode is a full audio replay of my #SEAT2013 presentation with Philippe Dore from NASCAR. You can follow along via on Slideshare below or download from Slideshare. Full show notes - https://sportsgeekhq.com/podcast/sgp-013-digital-case-studies-explained-from-seat2013/

Jul 28, 2013 • 42min
Tod Caflisch from Red Wings, Trendsmap and Welcome Mr Cricket
In episode 12 of the Sports Geek Podcast we chat with Tod Caflisch from Detroit Red Wings on how IT is playing a big role in sports performance analytics and stadium activation. We catch up with Trendsmap.com's John Barratt to understand how Trendsmap works and look behind the scenes of #ALvMU Sports Trendsmap built for the A-League All-Stars game against Manchester United. On Harf Time we discuss how Sydney Thunder used traditional and digital media to welcome Mr Cricket as a new Big Bash League signing. Full show notes - https://sportsgeekhq.com/podcast/sgp-012-tod-caflisch-from-red-wings-trendsmap-and-welcome-mr-cricket/

Jul 20, 2013 • 24min
Sports Trendsmap for #ALvMU & advanced Facebook targeting using CRM
Very excited announcement in this Sports Geek Podcast, we are happy to announce in partnership with Trendsmap.com the first Sports Trendsmap built for the A-League All-Stars game against Manchester United. In this episode I chat with Francis on ABC Grandstand how Sports Trendsmap cam together and I talk about some of the future plans we have for it. After a brief appearance by Kevin Naylor from Indiana Pacers to promote SEAT Conference I take a look at some advanced Facebook ad options using Custom Audiences. Full show notes - https://sportsgeekhq.com/podcast/sgp-011-introducing-sports-trendsmap-for-alvmu-advanced-facebook-targeting-using-crm/

Jul 16, 2013 • 27min
Russell Scibetti on Sports CRM, Twitter takeovers & Facebook moderation steps
Wow EPISODE 10, we've hit double figures for Sports Geek Podcast. Thanks for the support on this podcast we catch up with Russell Scibetti from TheBusinessOfSports.com to discuss sports business and more specifically sports CRM. Russell will be presenting at SEAT Conference and announce SEAT Conference the presenting partner of the Sports Geek Podcast. We look at Twitter takeovers and how to handle Facebook moderation on your brand or team Facebook page. Full show notes - https://sportsgeekhq.com/podcast/sgp-010-russell-scibetti-on-sports-crm-twitter-takeovers-facebook-moderation-steps/

Jul 11, 2013 • 38min
Christine Stoffel on SEAT 2013, darker side of Twitter & welcome Manchester United
In this week's Sports Geek Podcast we have a good chat with Christine Stoffel from SEAT about SEAT Conference and announce SEAT Conference as presenting partner of the Sports Geek Podcast, we look forward to seeing you in Kansas City in August. On HarfTime we discuss the darker side of Twitter where fans can get very ugly as we take a look at some of the abuse newly crowned Marion Bartoli received this week. Full show notes - https://sportsgeekhq.com/podcast/sgp-009-christine-stoffel-seat2013-darker-side-of-twitter-welcome-manutd/

Jun 30, 2013 • 45min
Twitter Ads, #Origin, YouTube and #NBADraft
In this week's Sports Geek Podcast we have a good chat with Daniel Pinne from Melbourne Storm about using Twitter Ads as part of the advertising mix, look at NRL Origin series and discuss YouTube and where it fits in sports digital landscape. We also catch up with Ed Wyatt on ABC Grandstand to discuss the NBA Draft from a TV and digital point of view. Full show notes - https://sportsgeekhq.com/podcast/sgp-008-twitter-ads-origin-youtube-and-nbadraft-take-2/

Jun 23, 2013 • 27min
Gnomin Around, Wallabies & Socceroos, Twitter Ads
Recorded this Sports Geek Podcast from the couch as the achilles is on the mend, this week we chat to Travis LoDolce from Oakland Athletics how the activated fans and local sponsors with a Grant Balfour #GnomingAround promotion. We also look at the Socceroos qualifying for World Cup and at the Samsung Stadium activation for the Wallabies Lions Tour. Full show notes - https://sportsgeekhq.com/podcast/sgp-007-gnominaround-wallabies-socceroos-twitter-ads/