
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Latest episodes

Dec 1, 2020 • 1h 10min
Alan Burrows on developing a deeper connection with Motherwell FC fans - CEO Series
In this CEO Series interview, Sean Callanan chats with Motherwell FC CEO Alan Burrows about his background in digital and how Motherwell FC competes on and off the pitch in the Scottish Premiership via a fan ownership model. Show notes - https://sportsgeekhq.com/podcast/motherwellfc-alan-burrows/

Nov 25, 2020 • 33min
TEG Live's Tim McGregor on live events in 2020 and what they'll look like in 2021
Sean Callanan chats with TEG Live's Tim McGregor on the importance of live events to the music, entertainment & sports industry, how they adapted to the challenges 2020 presented and how live events will return in 2021. Show notes - https://sportsgeekhq.com/podcast/teg-tim-mcgregor/

Nov 10, 2020 • 57min
Baltimore Ravens' Dave Lang on understanding how and where to connect with fans
Sean Callanan chats with Baltimore Raven's Dave Lang about changes in digital since he experienced a Super Bowl win, how to tackle new platforms like Reddit & TikTok and changing fan behaviour in 2020. More - https://sportsgeekhq.com/podcast/dave-lang-baltimore-ravens/

Oct 27, 2020 • 48min
MLSE's Morgan Todd on how building partnerships that champions can leverage
Sean Callanan chats with MLSE's Morgan Todd about here role helping Toronto Raptors and Toronto FC partners connect with fans via digital and social initiatives. Show notes - https://sportsgeekhq.com/podcast/morgan-todd-mlse

Oct 13, 2020 • 38min
Podcast crossover - Hear Me Out - Sports are awesome!
REPOST of Hear Me Out episode where Sports Geek's Sean Callanan appears. Subscribe via https://SportsGeekHQ.com/HearMeOut RJ brings in the Sports Geek and League of Legends team owner, Sean Callanan, to convince Bley that the sports he's been bad-mouthing his entire life are actually worthwhile and might even make him a better person; and even, in some cases, a better citizen. Follow Sean Callanan: @SeanCallanan Follow Bley: @AaronBleyaert Follow RJ: @RJThieneman Reposted with permission from 71Studios

Sep 29, 2020 • 27min
Digital To Dollars - Know Your Pitch
On this episode of Sports Geek Podcast Sean Callanan dives into the Digital to Dollars process with an overview of the Know Your Pitch pillar. How to drive more revenue from digital. More Info - https://sportsgeekhq.com/podcast/digital-to-dollars-know-your-pitch/

Sep 22, 2020 • 29min
Digital To Dollars - Know Your Value
On this episode of Sports Geek Podcast Sean Callanan dives into the Digital to Dollars process with an overview of the Know Your Value pillar. How to develop your digital rate card. Full show notes - https://sportsgeekhq.com/podcast/digital-to-dollars-know-your-value/

Sep 15, 2020 • 54min
Brett Clarke on building a next generation content company in action sports
Sean Callanan chats with Thrill One Entertainment's Brett Clarke about how the action sports industry is booming and how they have united three of action sports' biggest brands: Nitro Circus, Street League Skateboarding & Superjacket Productions. Show notes - https://sportsgeekhq.com/podcast/brett-clarke-thrill-one

Sep 8, 2020 • 53min
Catherine Clark on Netball changing, adapting & thriving in Queensland
Sean Callanan chats with Netball Queensland CEO Catherine Clark about her sports business career and the juggling act of team (Firebirds), stadium (Nissan Arena) & netball participation across Queensland. Show notes available - https://sportsgeekhq.com/podcast/catherine-clark-netball-queensland

Sep 1, 2020 • 49min
Brandon Curran on finding right fit for athletes and brands
Sean Callanan chats with Catalyst Sports' Brandon Curran on how we sources brand deals across for social for NBA players. Full show notes - https://sportsgeekhq.com/podcast/brandon-curran-catalyst-sports