Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

Aileen McManamon from 5T Sports discusses the importance of sustainability in the sports industry and why it is a growing sponsorship segment for sports in this episode of Sports Geek.  Show notes - https://sportsgeekhq.com/podcast/aileen-mcmanamon-5tsports

Dustin Lockett, experienced in running commercial for major sporting events, discusses his involvement in the FIBA Women's Basketball World Cup 2022. Topics include creating live events with intellectual properties like MasterChef, building relationships in event planning, commercial revenue and ticketing strategy, promoting the Women's World Cup, understanding rate cards and fan participation in the NFL, and the importance of participation programs in sports and fan development.

Long-time sports technology executive David Payne chats about his role at Oklahoma University and how technology supports students, coaches and fans across multiple sports. Show notes - https://sportsgeekhq.com/podcast/david-payne-university-of-oklahoma/

Nilay Shah, SVP of Marketing and Brand Strategy at New York Giants discuss developing content to attract new fans, why fans love retro uniforms and how sponsorship has evolved.  For more - https://sportsgeekhq.com/podcast/nilay-shah-new-york-giants/

Sean Callanan chats with DS TECHEETAH CEO Mark Preston about his career in motorsport that has seen him work in F1 and now running his own Formula E team. Learn how Formula E started and how the sport is growing in reach while promoting sustainability to new fans.  Show notes - https://sportsgeekhq.com/podcast/mark-preston-ds-techeetah/ 

Sean Callanan chats with Gold Coast Titans' CEO Steve Mitchell about his career and how the Titans are building for success through deep engagement with the Gold Coast community defying the notion that professional teams can't succeed on the Gold Coast. Show Notes - : https://sportsgeekhq.com/podcast/steve-mitchell-gold-coast-titans/

Zoomph is a platform for Social Audience Intelligence and Sponsorship Measurement and Evaluation. Whether it’s new, active, or past, Zoomph will help you understand your audience. Big or small, it’s important to know your brand’s target market. In this episode, Sean and Amir geek out about digital and social media and how sports can build digital revenue via digital. Learn more - https://sportsgeekamplify.com/zoomph/

UbiPark’s zero contact parking solution allows motorists to enter, exit and pay for parking without ever opening the window and reaching out of the car. It’s seamless, safe & hygienic. Save time, save money and be on your way faster and hassle-free. In the episode, Mosstyn shares how UbiPark's API can allow sports apps to direct fans to a car park to improve the fan experience and build a new revenue stream for sports. Learn more - https://sportsgeekamplify.com/ubipark/

StellarAlgo is the Leading Customer Data Platform for live audience businesses and the easiest way to build and monetize the world's most passionate digital audiences. In this episode Vincent shares case studies showing revenue uplift and growth across ticketing and sponsorship. Learn more - https://sportsgeekamplify.com/stellaralgo/

Sports organisations and associations use Teammo to help them go cashless. They can collect fees online, send payment-related notifications, and track and reconcile incoming payments. Sports teams use Teammo to collect and manage their team's payments. They can collect money from players, and more easily transact with their club or association – to pay for match fees, registration, forfeit fines, and other ad hoc payments. Sarah and Andrew will show you how can move your organisation to cashless within a month! Learn more - https://sportsgeekamplify.com/teammo/