Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing
Sean Callanan aka @seancallanan
Sean Callanan (@seancallanan) from @SportsGeek brings you the best practices from the sports business and sports digital marketing world each week. Interviews with people behind the scenes with teams and leagues in the USA, Australia and Europe. Technology and digital take a strong focus as Sean looks how sports teams can better connect with fans and deliver results for sponsors. If you work in sports or would like to or are simply a marketing professional who loves sports then this podcast is for you.
Episodes
Mentioned books
Jun 6, 2023 • 1h 1min
Quality Over Quantity: Why It Matters - Dan Marrazza, Pro Football Hall of Fame
In this episode of the Sports Geek, Dan Marrazza, Director of Digital Strategy from the Pro Football Hall discusses about digital strategy, the importance of quality over quantity in content, and the rise of TikTok. A great listen for sports industry professionals looking to stay current and adapt to changing platforms and trends. Show notes - https://sportsgeekhq.com/podcast/dan-marrazza-pro-football-hall-of-fame/
May 30, 2023 • 56min
Reaching tech-setters and rewriting the rules - Ari Mark, The Drone Racing League
In this episode of the Sports Geek, Ari Mark, the SVP Head of Partnership Development for the Drone Racing League, discusses the unique audience of “tech-setters” and how DRL differs from NBA & NFL with the creative sponsorship flexibility across their events, digital platforms and gaming platforms. Show notes - https://sportsgeekhq.com/podcast/ari-mark-the-drone-racing-league/
May 16, 2023 • 58min
Driving growth: New Zealand Football's bright future - Andrew Pragnell
Andrew Pragnell, CEO of New Zealand Football discusses the process of bidding for and securing the Women's World Cup, the importance of understanding the sports ecosystem at all levels, and the role of national sporting bodies in different parts of the world on this Sports Geek interview with Sean Callanan. A great listen for sports administrators at all levels. Show notes - https://sportsgeekhq.com/podcast/andrew-pragnell-new-zealand-football/
May 2, 2023 • 52min
Mentorship and Growth Mindset in Sports Tech – Marilou McFarlane, Women in Sports Tech
Marilou McFarlane discusses innovation in sports tech and the importance of mentorship and a growth mindset. She highlights the importance of diversity for sports and how WiST empowers transformative growth opportunities for women and employers from the classroom to the boardroom at the intersection of sports, technology and innovation. Show notes - https://sportsgeekhq.com/podcast/marilou-mcfarlane-women-in-sports-tech
Apr 24, 2023 • 1h 10min
From Rugby to Record-Keeping – Pete Fairbairn, Queensland Reds
QRU’s Pete Fairbairn discusses his journey into sports, his early career in PR, and his roles across rugby in Australia. They also cover Super Rugby in Australia, the importance of reaching out to a younger audience, and the use of podcasts to provide educational content. Pete emphasises the need to create a great fan experience and reach out to both traditional and new fans. Show notes - https://sportsgeekhq.com/podcast/pete-fairbairn-queensland-reds/
Apr 18, 2023 • 54min
Nottingham Forest Taking on Premier League - Jamie King, Nottingham Forest FC
Jamie King, Marketing Director at Nottingham Forest FC discusses his current role at Nottingham Forest FC, where he is focused on digital transformation and lifting digital results on the big stage. Additionally, he chats about his experience with the NFL and how he worked to develop a fan base for the NFL in the UK. Show notes - https://sportsgeekhq.com/podcast/jamie-king-nottingham-forest-fc
Apr 12, 2023 • 59min
Collaboration in Golf, the key to success - Gavin Kirkman, PGA Australia
In this episode of the Sports Geek podcast, Gavin Kirkman, CEO of PGA Australia, talks about the changing golf landscape in Australia and the importance of inclusivity and accessibility in the sport. He also shares how PGA Australia is promoting golf to a wider audience. Show Notes - https://sportsgeekhq.com/podcast/gavin-kirkman-pga-australia/
Apr 4, 2023 • 47min
Selling the experience through fans - Loretta Johns, Sydney Swans
In this podcast episode of Sports Geek, Loretta Johns discusses the importance of showcasing the game day experience to fans. She also talks about the success of recent campaigns, including the Buddy 1000 event, and more. Show notes - https://sportsgeekhq.com/podcast/loretta-johns-sydney-swans/
Mar 28, 2023 • 55min
SEAT Conference rebooting in 2023 - Josh Barney, SEAT
In this podcast episode, Josh Barney returns as the CEO of SEAT. He talks about the upcoming SEAT reboot, which is scheduled for July 14-15 in Salt Lake City. He explains why it's important to attend and encourages listeners to join Sean in attending. Show notes - https://sportsgeekhq.com/podcast/josh-barney-seat-conference-2023/
Mar 21, 2023 • 40min
Never stop networking - David Pryles, CEO Hockey Australia
In this podcast episode, David Pryles, CEO of Hockey Australia, discusses how volunteering can provide opportunities in sports and highlights the benefits of gaining diverse experience for a long career in sports business. Show notes - https://sportsgeekhq.com/podcast/david-pryles-hockey-australia/
