

The Advanced Selling Podcast
Bill Caskey and Bryan Neale: B2B Sales Trainers
Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships.Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.
Episodes
Mentioned books

Aug 22, 2022 • 16min
#715: Are We Ever Done Growing?
Send us a text In this episode, Bill and Bryan challenge you to self-reflect to see if you're still pushing yourself to grow. Have you become complacent or are you open to learning new skills and techniques? The guys give you some ways you can get back into growth mode and how to look at learning in a new light. ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com ================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Aug 15, 2022 • 23min
#714: Finding Your Inspiration
Send us a text In this episode, Bill and Bryan revisit the poll that they discussed in the last episode. They decide to take the third response and devote an entire episode, all about inspiration. Over the last couple of years with the pandemic and the impending recession, it can easy to lack inspiration. The guys give you some ways you can look at your life in a different way and draw the inspiration you need to stay focused. They'll be running more polls in the LI group soon so if you're not part of it, join now! http://advancedsellingpodcast.com/linkedin ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com ================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Aug 8, 2022 • 18min
#713: Your LinkedIn Poll Results
Send us a text In this episode of The Advanced Selling Podcast, Bill and Bryan share the results they received from a recent poll they ran in the ASP LinkedIn group. The question was, "As you look to last half of '22, what is the ONE THING that you want help with?" They discuss not having enough leads, sales processes that last too long, and they will be devoting an entire episode all about inspiration next week. They'll be running more polls in the LI group soon so if you're not part of it, join now! http://advancedsellingpodcast.com/linkedin ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com ================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Aug 1, 2022 • 19min
#712: Are We In a Recession?
Send us a text In this episode of The Advanced Selling Podcast, Bill and Bryan discuss whether they think we are on the verge of a recession and what it could mean for your business. Most businesses have been in steady growth mode for over a decade now but things might not be looking so great in the next year or so. The guys talk through how to handle the impact and Bill even challenges you to think about what part of your business could actually benefit from being in a recession. ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com ================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Jul 25, 2022 • 21min
#711: Our List of Gurus
Send us a text In this episode of the Advanced Selling Podcast, Bill and Bryan share their list of gurus that they personally follow. Whether you're looking for inspiration, advice, or just needing to reset, having a guru to follow can be incredibly useful. ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com ================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Jul 18, 2022 • 17min
#710: When Your Manager Doesn't Agree...
Send us a text Have you ever had a sales method or technique that your manager didn't agree with? Well, that's exactly what this episode is all about. Bryan and Bill discuss what to do when you are not supported by your leadership. It can be a delicate situation, and they want to help you navigate it. ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com ================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Jul 11, 2022 • 13min
#709: Conquering Your Limiting Beliefs
Send us a text In this episode of The Advanced Selling Podcast, Bill is flying solo. He plays a clip from the most recent ASP Insider coaching call all about disempowering beliefs. He also challenges you to think about the biggest roadblocks in your life and how they might be tied to a limiting belief. If you're not already an ASP Insider member, you can join now to get access to this call and all the upcoming calls as well! Go to http://advancedsellingpodcast.com/insider to join now. ================================= Join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com ================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Jul 4, 2022 • 15min
#708: Your Discipline Action Plan
Send us a text In this episode of The Advanced Selling Podcast, Bill and Bryan finish their 2 part series all about discipline. In part 1 the guys discuss how to evaluate your discipline level in all areas of your life. The idea here is to find the gaps where you might be lacking the necessary discipline to help you succeed. In part 2 the guys give you a method of developing an action plan to fill in those gaps and work on building the discipline you need. If you haven't already listened to part 1, be sure to go back and take a listen! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com ================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Jun 27, 2022 • 15min
#707: Evaluating Your Discipline
Send us a text In this episode of The Advanced Selling Podcast, Bill and Bryan start a 2 part series all about discipline. In part 1 the guys discuss how to evaluate your discipline level in all areas of your life. The idea here is to find the gaps where you might be lacking the necessary discipline to help you succeed. In part 2 the guys will give you a method of developing a plan to fill in those gaps and work on building the discipline you need. Be sure to listen in next week! ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com ================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider

Jun 20, 2022 • 24min
#706: Is Your Sales Coaching All Wrong?
Send us a text Recently, Bill was in a coaching session with another sales trainer, and he was astounded by what he heard. The coach was teaching the group how to persuade the customer to do business with you and ways to manipulate them into getting your way. These techniques haven't changed since the 60s and '70s. In this episode, Bill and Bryan discuss what's wrong with these techniques and how you can create a modern sales process that doesn't contain any sleazy gimmicks. ================================= The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today! If you haven't already, make sure you join us in our LinkedIn group: www.advancedsellingpodcast.com/linkedin. Looking for more sales training like this podcast? Download our FREE audio program, The Ultimate Pre-Game. http://ultimatepregame.com ================================= Join me December 5th for my Personal Business Planning Workshop where we'll build your complete 2026 blueprint in just two hours. Reserve your spot at advancedsellingpodcast.com/insider


