

Follow the Rabbit
Igor Schwarzmann, Johannes Kleske
Welcome to Follow the Rabbit where we pull back the curtain on our cultural research process. We're Igor and Johannes, two endlessly curious minds who've built our careers on exploring the ever-shifting landscape of culture. Join us as we work with the garage door up, sharing not just our findings, but our entire journey of discovery. Whether you're a curious mind, a fellow researcher, or a potential client, Follow the Rabbit offers a unique glimpse into how we map, frame, and engage with culture.
Follow the Rabbit is a Known Unknowns production
Follow the Rabbit is a Known Unknowns production
Top mentioned books
Here are the most frequently recommended books on the Follow the Rabbit podcast:

#1 Mentioned in 2 episodes
Finite and infinite games

#2 Mentioned in 2 episodes
Amusing Ourselves to Death
Public Discourse in the Age of Show Business

#3 Mentioned in 1 episodes
From Pessimism to Promise

#4 Mentioned in 1 episodes
Compass and the Nail

#5 Mentioned in 1 episodes
How to Do Nothing

#6 Mentioned in 1 episodes
Doppelganger
A Trip into the Mirror World
#7 Mentioned in 1 episodes
Rashomon

#8 Mentioned in 1 episodes