
Build It. They'll Come.
Candid interviews with successful Self-starters. On Build It. They'll Come, you'll hear from some amazing Australian entrepreneurs who bet big to build great businesses. Journalist Helen Dalley interviews business innovators and visionaries on how they turned their lightbulb idea into a viable, sustainable enterprise.
This podcast is about the human face behind taking a simple idea and turning it into a business or movement. It's the beating heart behind what it takes to build an empire, from concept to execution, and how they actually achieve it. Fuelled by blind faith and hard slog, how they transform their dream idea into concrete reality.
Latest episodes

Jan 30, 2022 • 38min
Global Surf Industries: Mark Kelly shakes up surfing’s cottage industry, & builds a global surfboard business. Then turns his skills to building a ruthlessly successful grassroots political campaign!
Mark Kelly only learned to surf on a board at the age of 30, but that cemented his lifelong love of the ocean, first sparked when his dad took him scuba diving as a teen. Kelly came to adore surfing and its calming connection with the sea and nature. Having learned the international sales, marketing and distribution ropes working as a senior exec with massive global brands Adidas and Bausch + Lomb, Mark Kelly took the leap to start his own surfboard and stand-up paddle board business. Always with an eye on disrupting the somewhat haphazard cottage industry of supplying surfboards in Australia, he set his sights on 3 essentials to give him an edge – thinking globally; going after the mass market of beginner surfers rather than world champs; and offering retailers certainty of supply and consistently good quality brand boards to offer customers. 2 decades ago, Global Surf Industries was born and has since become a major supplier of boards in some 74 countries around the world. All done from his base in Manly Beach, Sydney. Somewhere along the way, Mark Kelly became a political activist too, without really meaning to. In 2018 he began what started as a meme really, a small local grassroots campaign with the catchy title “Vote Tony Out”. The “Tony” being former Prime Minister Tony Abbott, and the campaign’s aim was to vote Tony Abbott out as the federal Member for the seat of Warringah. Gutsy? Yes. Provocative? Yes. Successful? Yes. But we’re getting ahead of ourselves. In Part 1 of our chat, this week, Mark talks of his business do’s and don’ts; how to deal with the often huge challenges of growing internationally; COVID’s substantial highs for his business, but the lows too, with subsequent supply chain problems facing all industries. In Part 2 next week, find out how exactly Mark built a successful political campaign, from scratch!See omnystudio.com/listener for privacy information.

Jan 16, 2022 • 44min
Episode 1, Series 4: CountPlus & Ecofibre - Barry Lambert builds 2 finance/accountancy businesses, then builds a 3rd-- an international medicinal cannabis business: lessons from a humble empire builder.
Barry Lambert has built not 1, but 3 business empires over the past 4 decades, but he doesn’t consider himself an entrepreneur! Starting out as a 16 year old, who began work at the Commonwealth Bank Taree branch, Lambert went on to create and build Count Financial, a grouping of accountants which he expanded into a large franchise operation. After listing Count Financial on the stock exchange in 2000, he sold it to CBA for $373 million just a decade later. His empire no. 2, CountPlus, among other successes, bought back Count Financial for a meagre $2.5million, after the banking Royal Commission severely battered CBA’s wealth management credentials. Then a dreadful illness that befell his granddaughter led Barry to create his 3rd empire – an international medicinal cannabis business, called Ecofibre, now listed on the ASX. Lessons from this self-described reluctant entrepreneur, about solving problems for others, and why you don’t have to be the best, you just have to be better than your competition.See omnystudio.com/listener for privacy information.

Dec 5, 2021 • 23min
Part 2, Baillie Lodges: how bushfire devastation & Covid lockdowns helped James & Hayley Baillie build resilience
How do you maintain your momentum, your optimism, your entrepreneurial spirit in the face of devastating bushfires that torched one of the jewels in your business crown, not to mention Covid-enforced lockdowns & border closures’ uncertainty? Hayley & James Baillie’s biz empire - and their leadership - have been sorely tested in the past 2 years. Bushfire ripped through their Southern Ocean Lodge in windswept Kangaroo Island, leaving little but ashes. Then various Covid border closures meant stop/start trading at their luxury lodges in remote NT & Lord Howe Island. Many might’ve given up. Not Hayley and James. Find out how they built resilience and hope into their business, and say they’re the better for it. Enjoy Part 2 of our chat.See omnystudio.com/listener for privacy information.

Nov 28, 2021 • 44min
Baillie Lodges: Hayley & James Baillie create “relaxed luxury” lodges in spectacular remote locations
Part 1 – As thoughts of travel escape to exotic locales starts to take shape as we open up from COVID-19 lockdowns and border closures, you might dream about the luxury lodges, or “luxury redefined” as they describe it, that married couple Hayley and James Baillie have created & developed in their Baillie Lodges portfolio. In some of Australia’s most spectacular, but often remote locations, Hayley and James took a punt almost 2 decades ago that other travellers with a bit of coin would share their passion for being immersed in nature while enjoying high-end luxury food, wines and accommodation at the end of the day in a remote, beautiful, & remarkable destinations. They went for it and built a little empire of luxury in their Capella Lodge on Lord Howe Island, Southern Ocean Lodge on Kangaroo Island, and Longitude 131 at Uluru, Central Australia. While they freely admit they got a help at the start from Hayley’s dad, renowned Aussie entrepreneur and adventurer Dick Smith, they tell how they built it through their own vision, blood, sweat & tears. While COVID 19 has hit the entire travel industry hard, including the remote Baillie Lodges, it was actually the devastating bushfires of the summer of 2020 which razed their beloved Southern Ocean Lodge to the ground, that severely dented their courage & entrepreneurial spirit. (You’ll have to wait for Part 2 for that bit!) Stay tuned now to find out what is their “secret sauce”. Hope you enjoy Hayley and James Baillie.See omnystudio.com/listener for privacy information.

Oct 17, 2021 • 56min
Brighte: Katherine McConnell creates easier finance solutions for households to buy rooftop solar & renewable energy
When Katherine McConnell was a Macquarie banker specializing in asset finance she knew there was a genuine & untapped opportunity that no big bank could take advantage of. And that was to provide new ways to help ordinary householders invest hefty upfront charges in renewable energy in their homes, be it rooftop solar, battery or blinds. So she mortgaged her family’s home, scrimped and saved every penny, including her kids’ (former) private school fees, and created Brighte, which essentially offers a Buy Now, Pay Later payment plan – with no interest charged – for expensive renewable energy assets in the home. It was a masterstroke plan that actually started life in 2015 as a blog she wrote to help consumers think about renewables. That blog turned into a business plan, which turned into HER business plan. And that transformed into her startup in 2016 – Brighte. Brighte has since attracted the attention of tech billionaires Mike Cannon-Brookes and Scott Farquhar, who have heavily backed her venture. Hear HOW Katherine stole a march on territory that should have been bread and butter for big banks – providing credit to households; how she built her empire from an initial 6 employees to currently 180 in the team; and how she has navigated and managed Brighte’s wild ride in just 5 years.See omnystudio.com/listener for privacy information.

Oct 10, 2021 • 37min
Aspen Medical: Glenn Keys’ major role vaccinating thousands of Aged Care & Disability residents against COVID.
Adapting Aspen Medical’s outsourced healthcare hospitals, clinics and highly-trained medical personnel to suddenly and expertly deal with the COVID-19 pandemic was an extraordinary challenge for the company. But one it executed highly effectively. Not only did Aspen Medical operate strict infection control protocols on some of the early repatriation flights out of Wuhan into Australia, and successfully manage Covid-infected crew members on the stricken Diamond Princess ship stuck in Japan, in early 2020, but this year Aspen set up pop-up respiratory clinics for Covid testing, and helped existing health services get the Vaccine into the arms of hundreds and thousands of Aged Care and Disability accommodation residents as well as staff, via Aspen Medical’s mobile clinics. Yet that’s just part of Glenn Keys’ commitment to those with a disability. Part of his personal philanthropy, through Project Independence, was sparked by the birth of his son, with Down Syndrome.See omnystudio.com/listener for privacy information.

Sep 26, 2021 • 41min
Aspen Medical: Glenn Keys AO builds mobile healthcare outfit delivering medical solutions into war zones, disasters, global crises
When Glenn Keys AO spent his boyhood living above his parents shop in regional NSW, little did he know that he was soaking up his folks' entrepreneurial spirit. That childhood revolving around the family small business, instilled in Glenn an ability to take calculated risks and back himself. And that combined with his adult training as an engineer, and work in the military, equipped him to bet big to pursue an idea in 2003 to provide quality healthcare outcomes for clients around the world that had stretched or non-existent healthcare services. With a friend, they built Aspen Medical, from Glenn's dining table in Canberra, into a world-class Australian-owned outfit now employing some 7,500 people, engaged in over 100 projects operating in 18 countries across the globe. They provide fully-staffed and equipped mobile hospitals, surgical or maternity clinics, dental or opthalmology units in war-torn Iraq, East Timor & Ebola-ridden West Africa, as well as Covid-19 vaccination hubs for disability charities back home in Australia. See omnystudio.com/listener for privacy information.

Sep 19, 2021 • 30min
Part 2, Chugg Entertainment: Michael Chugg uses internet to help musicians build audiences
As Apple iPods, then iPhones, Music streaming services like Spotify and now COVID-19 have all seriously disrupted the music industry over recent decades, how has Michael Chugg navigated these potential minefields, and turned the internet from a disrupter into an opportunity for musicians? And is there a future for the live music scene, when life and borders open back up post-COVID? Well for an entrepreneur who has demonstrated such currency, impact and longevity in the industry, his insights into the path for success for young musicians might surprise you. In Part 2 of our interview he also reveals some of the work in the music and major events landscape of which he is most proud, not just for the sheer entertainment it provided to audiences, but for its ability to really mean something, for others in need. And that includes his largely unsung role helping turn the Paralympic Games into a world-class, quality, hugely popular event.See omnystudio.com/listener for privacy information.

Sep 13, 2021 • 40min
Chugg Entertainment: Michael Chugg builds independent music tour management empire
How 15 year old Michael Chugg transformed his love of music, and particularly Aussie rock music, into a major business empire, that ended up bringing to Australia, promoting, staging concerts and touring many of THE biggest music stars & bands in the world. Stars like Elton John, Robbie Williams, Bob Dylan, Red Hot Chilli Peppers, the Police, Dixie Chicks, Madonna and so many more. Michael Chugg backed himself, built relationships in the music business not just locally, but in the UK and the US as well. So how did he do it? By never being afraid of hard work, doing everything that was needed to put on a major concert tour, and he means EVERYTHING. And what are his insights into resilience and longevity in a fast-changing music industry? Always putting the customer – that is, the acts and the fans – first, he says. They are the most important piece of the pie, and if they are right, well, the money would follow. Michael Chugg started Michael Chugg Entertainment in the late 70’s; then co-founded Frontier Touring with the late Michael Gudinski; and more recently he started Chugg. Entertainment on his own. Over 5 decades later, he's still taking risks, still scouting and supporting young Aussie music talent, and in this time of the pandemic when musicians are joining together to urge us all to get vaccinated, Michael Chugg is still optimistic about the post-COVID-19 live music scene. Hope you enjoy Part 1 of my chat with Michael Chugg.See omnystudio.com/listener for privacy information.

Sep 5, 2021 • 19min
Part 2, Coco Chocolate: Rebecca Knights battles set-backs by being versatile & learning new tricks
After great success in the UK with her hand-made, artisanal, ethically sourced chocolate company, Coco Chocolate, with 2 stores in Edinburgh and a successful contract supplying Harvey Nichols' signature chocolates, Rebecca Knights returned to Australia, with small children, and was thrown what she calls a few curve-balls. But in Part 2, Rebecca reveals how start-up entrepreneurs must be resilient enough to navigate the disasters & learn "new tricks" as she puts it. Rebecca reckons she was long ago experienced in that area, as she explains what led to her leaving home and fending for herself at such a young age, and never being afraid of hard work.How she changed course several times in her business to develop new ways to expand and grow offers unique insights into the sort of grit and determination needed to sell a hand-made food product in your own start-up. So what happened when the COVID-19 pandemic struck? Well hear for yourself how, among other things, online e-commerce came to save the day. Hope you enjoy Part 2 of this candid interview with Rebecca Knights.See omnystudio.com/listener for privacy information.