Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs)

Uncle Marv here with the scoop from the SuperOps Super Summit. This was a tweener episode, recorded between conferences to give you the inside scoop. First up, I caught up with Arvind, the big boss at SuperOps. He filled me in on the Summit being their 7th event, with a focus on MSP education and networking rather than sales pitches. Arvind shared how SuperOps has grown from an unknown to a recognized brand in the last 18 months, thanks to their great product and making themselves available to the MSP community. Next, I grabbed Damo, the VP of Products. This guy has been building enterprise software for 20 years, but he really digs working on products that contribute to real people's growth and success. Damo encouraged listeners to join the SuperOps community to experience the full value beyond just the product. Then I had a chat with Chris Cool, who recently joined SuperOps after being impressed by their technology and people. Chris shared his journey from the copier world to IT consulting, initially outsourcing everything before deciding to bring it all under one roof with SuperOps. Finally, I connected with Juan Fernandez, the SuperOps Channel Chief. Unfortunately, you'll have to wait for that interview in the next episode!Key TakeawaysSuperOps focuses on providing an exceptional experience for MSPs, not just a productTheir events prioritize MSP education and networking over sales pitchesThe company has grown rapidly by making themselves available to the MSP communityNew customers like Chris Cool are drawn by SuperOps' technology and peopleLinks from the Show:Super Summit Website: https://supersummit.com/The MSP Owner's Handbook: https://amzn.to/4c4rnSaLead It Like Lasso: https://amzn.to/3KmUbtcThe Pumpkin Plan for Managed Service Providers: https://amzn.to/3R5L57V === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

ASCII was founded in the early 1980s when Alan Weinberger recognized that independent computer dealers and service providers were the smartest people in the industry, acting as trusted advisors to clients. Over 40 years later, that core vision remains - ASCII elevates managed service providers (MSPs) by leveraging the collective power of over 1,300 members and 10,000 employees across North America. The community provides immense value through group purchasing discounts, educational resources, networking opportunities, and the ability to subcontract work across geographies. Members drive new programs and initiatives through the advisory board, such as the popular SPARC peer groups where MSPs openly discuss business challenges. Looking ahead, ASCII is enhancing its global presence with instant translation capabilities, allowing members worldwide to collaborate seamlessly. The fundamental mission endures - empowering independent IT businesses by giving them a powerful collective voice while remaining vendor-neutral.Key TakeawaysASCII celebrates 40 years as the oldest, largest independent IT communityProvides collective bargaining power, education, and networking for MSPsMembers drive new programs through advisory board and peer groupsExpanding global reach with instant translation for international collaborationRemains vendor-neutral, elevating independent IT businesses as trusted advisorsAlan Weinberger: Founder, CEO and Chairman of The ASCII Group Inc. - https://www.ascii.com/Proud of the personal relationships and trust built between ASCII members over 40 yearsSees ASCII's bottom-up approach, driven by member ideas through the advisory board, as a key differentiator from vendorsPlans to enhance global presence with instant translation for international collaborationUses analogies to elevate the importance of MSPs, drawing parallels to doctors, pilots, etc.Believes the public undervalues MSPs compared to regulated professions like medicineAlysia Vetter: Vice President of Marketing at The ASCII Group Inc.Proud of the nurturing environment and team assembled by Alan at ASCIIAppreciates having full access to membership to understand their pain pointsHighlights Alan's role in creating a "beautiful community" for members and staff over 4 decadesDavid Stinner: Founder & President at US itek, MSP Workforce - https://www.usitek.com/Sits on the ASCII advisory board to provide input on new programs, vendors, and educational topicsInvolved in launching the ASCII SPARC peer group program, which allows MSPs to openly discuss business challengesLeveraged relationships built through ASCII to get a major client opportunity by gathering video testimonialsValues the relationships and trust factor within the ASCII community  === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Revisiting Strategic Marketing PlanningWe kick things off by revisiting the concept of having a strategic marketing plan before executing tactics. Tim explains that most businesses get the sequencing wrong - you need to define your target market and ideal clients first, then identify where they are and what messaging will resonate with them. This "fuel" informs the marketing "vehicles" or tactics you'll use. Tim outlines his three power questions to identify ideal clients: who do you love working with, who are your most profitable clients (based on gross profit, not just revenue), and which clients are you getting the best results for? Clients that check all three boxes are your sweet spot to target.Defining Your Target MarketFrom there, Tim walks through a process for defining your target market: Analyze the demographics of your ideal clients - industries, roles/titles, company sizes, etc.Dig into the psychographics - their pain points, goals, aspirations, and the results they want.Evaluate if the market is viable by looking at size, buying power, accessibility, and growth potential.As you go through this exercise, smaller sub-groups or niches will emerge that you can focus your marketing efforts on more effectively.Researching Where Your Ideal Clients CongregateThe final piece is understanding where your ideal clients get information and spend time online/offline. Tim recommends using AI tools like Perplexity to research things like: Influencers they followYouTube channels they watchPodcasts they listen toSocial media groups they're inForums and online communitiesEmail lists they subscribe toAssociations, trade shows, and events they attendThis creates a roadmap of all the places you can get in front of your target audience through marketing activities and strategic partnerships. Key Takeaways: Define your ideal clients before executing marketing tacticsAsk: Who do you love working with, who's most profitable, and who get the best results for?Analyze demographics, psychographics, and market viability to identify your targetUse AI to research where your ideal clients congregate online and offlineFocus your marketing efforts on the channels/platforms your target audience usesLinks from the show:Rialto Marketing website: https://www.rialtomarketing.com/AI-powered conversational search engine: https://www.perplexity.ai/81-Year-Old California Man was a slingshot terrorist for 10 years: https://tinyurl.com/yc2yj249Florida Woman jumps from Naples pier after sex to escape police: https://tinyurl.com/bdzazuswFlorida Mom Offers man sex with her 10-year-old daughter for $5: https://tinyurl.com/2ambnhswFlorida Man Goes Viral on Wheel of Fortune: https://tinyurl.com/yrucnve6 === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Catching Up with Rob RaeRob reflects on his first year at Pax8, describing the experience as intense but rewarding. He's impressed by the company's commitment to the MSP channel and the executive team's vision. Pax8 has rapidly expanded to 39 countries with 5,000 partners, giving Rob opportunities to visit places like Lithuania and witness the global MSP community firsthand.Pax8 Beyond 2024 Preview The upcoming Pax8 Beyond conference (June 9-11 in Denver) promises new innovations, education tracks for different MSP roles, and community networking. Rob emphasizes the value of vendor user conferences for MSPs to see where their investments are going and ensure alignment with the vendor's roadmap.The conference will feature five persona-based tracks, including a business growth track. While some attendees may take breaks, Rob aims to deliver compelling content that attracts engagement. He's excited to have new CEO Scott Massey, a tech-focused leader, involved in shaping the product roadmap and support experience.Pax8's Global Footprint and FutureIn October 2024, Pax8 will host its first European user conference in Berlin, designed to provide equal value to MSPs worldwide. As Pax8 continues its rapid international expansion, Rob is enthusiastic about the global MSP community's growth potential.Key Takeaways:Pax8 is rapidly expanding globally, now with 5,000 partners in 39 countriesThe Pax8 Beyond 2024 conference will feature new innovations, education tracks, and networking opportunitiesVendor user conferences allow MSPs to validate their investments and align with the vendor's roadmapPax8 will host its first European user conference in Berlin in October 2024The company's tech-focused leadership aims to deliver strong products and support for MSPs worldwideLinks from the show: Pax8 Beyond 2024: https://www.pax8beyond.com === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

N-able RMM RantFor two straight days, my RMM provider N-Able has been experiencing an SSO issue, preventing me from logging in or properly accessing client devices and endpoints. While I had alternate methods to connect with clients, it was still incredibly frustrating, especially for those who solely rely on the RMM for remote support. I empathize with those who were unable to work due to this issue. Every vendor experiences problems, but it's crucial how they respond and resolve it. I'm not happy it's gone unresolved for two days, but we'll see what happens tomorrow.Health and Wellness in the Tech Industry Ron attended the MSP Geek conference, which had a refreshing focus on health and wellness for those in the tech industry. Sessions covered topics like meditation, mindfulness, and avoiding burnout – aspects often overlooked in our field. It's an important discussion as we tend to neglect our well-being.  Upcoming Hire and Cybersecurity FocusRon is excited to welcome a new team member starting on June 3rd after her month-long break. She'll be focusing on cybersecurity, having studied business with a cybersecurity concentration. It'll be great to have that expertise on board, especially as clients increasingly prioritize cybersecurity.Key TakeawaysHave backup remote access methods for clients beyond your primary RMMThe tech industry needs to prioritize mental and physical health Cybersecurity is becoming a crucial focus for MSPsLinks from the showFlorida Man Documents History of Landmark Computers: https://tinyurl.com/3rzdj4zyFlorida Man Sues Apple for Culture of Dumpster Diving: https://tinyurl.com/5ecyevf7Florida Kid Called 911 over PlayStation Outage: https://tinyurl.com/37ubvs8uFlorida Man buys $140,000 Porsche with Check Printed at Home: https://tinyurl.com/5x9pdpydFlorida Man Arrested in $800,000 Cryptocurrency Theft Scheme: https://tinyurl.com/4hab9my2  === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Nadir explains that his primary focus is understanding customer needs and ensuring that Kaseya's product roadmaps address those needs. He emphasizes the importance of building a cohesive ecosystem where different modules work together seamlessly. One of Nadir's key initiatives is the IT Glue Copilot, which leverages AI to automate documentation management tasks. This includes creating, curating, and making documentation more accessible to users. The Copilot suggests related items based on machine learning algorithms trained on individual customer data. Nadir stresses that Kaseya is taking a judicious approach to AI integration, focusing on delivering tangible outcomes rather than simply slapping an "AI" label on existing features. He highlights the importance of building a culture around documentation within organizations. Key Takeaways:Kaseya is integrating AI to enhance documentation management and accessibility.The IT Glue Copilot suggests related items based on machine learning algorithms.Kaseya's approach to AI is focused on delivering tangible outcomes for customers.Building a culture around documentation is crucial for effective knowledge sharing.Links from the show:IT Glue Copilot: https://www.itglue.com/copilot/ === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Marv explains that Kaseya had been inviting him to visit their offices for several months, and he finally accepted their invitation. He clarifies that he was not acquired by Kaseya and that his MSP business and podcast will continue as usual. During the visit, Marv had open and honest discussions with Kaseya representatives. He expressed his experiences with their products and acknowledged both positive and negative feedback from the community. Kaseya provided presentations on their IT Complete platform, security solutions, and network management offerings.  Marv highlights Kaseya's recent pricing announcement for Kaseya 365, which he believes makes their platform accessible to smaller MSPs and solo practitioners. He also mentions changes to pricing for their networking products and a new VPN solution. Key Takeaways: Marv was not acquired by Kaseya, and his business operations remain unchanged.Kaseya's new pricing model aims to attract smaller MSPs and solo practitioners.Kaseya provided updates on their IT Complete platform, security solutions, and network management offerings.Marv had open discussions with Kaseya representatives about their products and community feedback.Links from the show: Kaseya website: https://www.kaseya.com/Kaseya 365, Revolutionary New Offering: https://tinyurl.com/54v929yp === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Cable Testing Tools RantUncle Marv expresses his frustration with a managed service provider who used a basic continuity tester for cable runs, leading to connectivity issues. He emphasizes the need for proper cable testing and certification tools, especially for companies offering cabling services. Cutting corners and using inadequate tools reflects poorly on the industry and can lead to subpar work.Time is a Precious ResourceJuan Fernandez shares his perspective on treating time as a valuable currency rather than a freely available resource. He stresses the importance of quantifying time appropriately and avoiding wasting it on unprofitable endeavors. Juan explains how he built his MSP with a focus on maximizing productivity and profitability, even during activities like attending events or taking lunch breaks.Firing Problematic ClientsUncle Marv and Juan discuss the difficult decision of firing problematic clients, even if they contribute a significant portion of revenue. Uncle Marv shares his experience of letting go of his largest client in 2017 because they consumed over 50% of his time despite accounting for only a third of the revenue. This decision was influenced by the principles outlined in the book "The Millionaire Next Door."Key Takeaways:Invest in proper cable testing and certification tools for quality work.Treat time as a valuable currency and avoid wasting it on unprofitable activities.Be willing to fire problematic clients that consume disproportionate time and resources.Adopt a mindset shift towards solving problems independently and seeking education, not resolutions.Links from the show:The Millionaire Next Door: https://amzn.to/3UM0F9EFlorida Man bites chunk out of deputy's head: https://tinyurl.com/yc6cshah === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Paul identifies two major mistakes: not doing enough marketing and doing it sporadically. He explains that many MSPs start as technicians who get an "entrepreneurial seizure" and launch their own business, but eventually struggle when referrals dry up and they need to market themselves. The second mistake is running one-off campaigns that fail to generate results, leading MSPs to conclude marketing doesn't work.Paul emphasizes the importance of having a consistent, long-term marketing system rather than sporadic campaigns. He recommends doing marketing activities daily, weekly, and monthly to build momentum and stay top-of-mind with potential clients who may switch MSPs every five years. He also suggests differentiating your marketing by focusing on personal branding and leveraging your unique identity, as he has done successfully with his own business.Paul shares his journey from starting a marketing agency in 2005 to eventually specializing in the MSP space after selling his previous business. He expresses his passion for the ever-evolving MSP industry and his commitment to helping MSPs grow through effective marketing strategies.Key Takeaways:MSPs often neglect marketing due to their technical background and the initial success of referrals. However, marketing becomes crucial as referrals dry up.One-off marketing campaigns are ineffective because selling managed services requires reaching prospects repeatedly over time until they're ready to switch providers.Successful marketing involves creating a system that consistently educates and engages potential clients through various channels like email, social media, and direct mail.Personal branding and differentiating your messaging from competitors is crucial for standing out in a crowded market.Leveraging AI and emerging technologies presents exciting opportunities for innovative marketing strategiesLinks from the show:MSP Marketing Edge: https://www.mspmarketingedge.com/YouTube Channel: https://www.youtube.com/c/MSPMarketingFacebook Group: https://www.facebook.com/groups/mspmarketing === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast

Brook explains that the Director of Channel Development position at ScalePad was an opportunity she couldn't turn down, given the company's leadership, platform, and team. She is excited to work under Eric Torres, VP of Channel, and Luis, Chief Experience Officer, and learn from their expertise in the industry. Her role involves being Torres' right hand, assisting with reporting, analytics, community, and RevOps projects. Brook highlights ScalePad's diverse product offerings, including Lifecycle Insights, Lifecycle Manager, Cognition, Control Map, Backup Radar, and the recently acquired Quoter quoting software. She sees this as a chance to help MSPs of all sizes and maturity levels with a comprehensive suite of solutions. Brook also appreciates ScalePad's inclusive culture, with women in prominent leadership roles. ScalePad is a leading software platform that helps businesses streamline and automate their financial processes. With ScalePad, companies can easily manage accounts payable, accounts receivable, expense reporting, and other financial workflows. The cloud-based solution provides robust features like intelligent data capture, approval routing, real-time reporting, and seamless integration with popular accounting software. By leveraging ScalePad, organizations can significantly reduce manual effort, improve accuracy, enhance visibility into financial data, and ultimately drive operational efficiency across their finance teams. As a trusted partner to businesses of all sizes, ScalePad empowers companies to scale their financial operations with confidence.Key Takeaways: Brook Lee joined ScalePad as the Director of Channel, leaving her previous role at PIA.She is excited to work under Eric Torres and Luis, and learn from their industry expertise.Her responsibilities include assisting with reporting, analytics, community, RevOps projects, and events.ScalePad's diverse product offerings cater to MSPs of all sizes and maturity levels.Brook values ScalePad's inclusive culture with women in leadership positions.Links from the show:Website: https://www.scalepad.com/ === Show InformationWebsite: https://www.itbusinesspodcast.com/Host: Marvin BeeUncle Marv’s Amazon Store: https://amzn.to/3EiyKoZBecome a monthly supporter: https://ko-fi.com/itbusinesspodcast