
Startups For the Rest of Us
The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
Latest episodes

Jan 5, 2021 • 48min
Episode 530 | Making Development Decisions, Regrets about Selling, and More Listener Questions (with Derrick Reimer)
Derrick Reimer, the former owner of Drip, shares his insights on the tumultuous journey of transitioning from side projects to full-time work. He reveals whether he regrets selling Drip and discusses the intricacies of making decisions as a development team. The conversation dives into strategies for protecting against web scraping while prioritizing customer growth. Derrick also reflects on the leap from job security to entrepreneurship and offers advice on creating effective mastermind groups that foster collaboration among solo founders.

Dec 29, 2020 • 49min
Episode 529 | A Pricing Deep Dive with Slingshot
Rob chats with John Howard, the founder of Slingshot and a member of MicroConf Connect. They explore innovative swag giveaway strategies that blend physical products with marketing efforts. John shares insights on evolving pricing models, tackling customer acquisition, and the challenges of moving to a subscription-based model. They also discuss how to enhance brand perception through quality promotional items while adapting to market changes during COVID-19, revealing the balance between ROI and effective scaling.

Dec 22, 2020 • 31min
Episode 528 | 2021 Predictions from Rob and Mike
Rob and Mike dive into past predictions with a humorous twist, critiquing their foresight on tech trends. They forecast 2021 with bold claims, including the future of VR and extraterrestrial life. The duo tackles the shifting landscape of startup funding, highlighting alternative methods gaining traction. They also discuss the impact of privacy on email marketing and potential antitrust regulations facing big tech. Finally, they ponder the changing tides in entertainment, noting a possible decline of the Marvel franchise as streaming evolves.

Dec 15, 2020 • 42min
Episode 527 | From Agency to SaaS, Equity Splits, and More Listener Questions with Courtland Allen
Courtland Allen, a pivotal voice on equity splits, joins Tara Reed from Apps Without Code to dive into the world of startups. They discuss the complexities of transitioning from agency work to a SaaS model, including branding challenges and the nuances of co-founder equity splits. Additionally, they share insights on where to find innovative business ideas and recommend the best cities for bootstrappers, igniting inspiration for entrepreneurs navigating the startup landscape.

Dec 8, 2020 • 37min
Episode 526 | Launching, Learning, and Teaching with Justin Vincent
Justin Vincent is an experienced entrepreneur known for his startup successes and his work with a startup bootcamp and academy. He shares insights on his journey with Plugg.io, emphasizing the importance of simplifying ideas to succeed. The discussion shifts to his latest venture, Nugget, an innovative startup academy aimed at empowering aspiring founders. Justin highlights critical success factors for entrepreneurship, community engagement strategies, and offers free resources to help others navigate their startup journeys.

Dec 1, 2020 • 27min
Episode 525 | A Bootstrapping Artifact from 2005
Take a trip down memory lane as the host recounts the journey of acquiring DotNetInvoice over 15 years ago. Discover the challenges of business partnerships, navigating counteroffers, and the art of negotiation with a trusted friend. The discussion also delves into the three levels of making money online and the differences between business plans and hands-on experience. It's all about pushing through tough times and the lessons learned in early entrepreneurship.

Nov 24, 2020 • 32min
Episode 524 | Bootstrapping a Commodity SaaS
Michele and Mathias Hansen, co-founders of Geocodio, share their journey of bootstrapping a SaaS application in a crowded market. They discuss the importance of audience feedback and how it shaped their growth over 6.5 years. The Hansens delve into innovating within a commoditized space and the challenges of launching a HIPAA-compliant enterprise pricing tier. They emphasize the significance of customer relationships and a pay-as-you-go model that enhances affordability and flexibility for their users.

Nov 17, 2020 • 30min
Episode 523 | Breaking Through Plateaus, Entrepreneurship for Kids, Common Bootstrapper Mistakes, and More Listener Questions
In a lively Q&A session, experts tackle key entrepreneurial dilemmas. They discuss whether to juggle multiple ventures or focus on one. Listener questions dive into customer research for product launches and strategies for breaking through growth plateaus. The conversation also touches on teaching kids about entrepreneurship and highlights common mistakes bootstrappers make. Additional insights reveal the benefits of service-based businesses and the importance of planning for retirement, all delivered with a blend of humor and practicality.

Nov 10, 2020 • 45min
Episode 522 | Revisiting Castos, One Year Later
Craig Hewitt, the founder of Castos, returns to share insights on the startup's growth journey over the past year. He discusses the impact of hiring a growth marketer and the intriguing results of offering a free trial without requiring a credit card. Hewitt delves into merging brands, enhancing user experience, and the rise of private podcasting. He highlights new features at Castos and explores strategies for catering to both small and enterprise customers, emphasizing the importance of understanding user needs.

Nov 5, 2020 • 20min
TinySeed Tales S2E9 | Playing the Long Game
Brian and Scottie Elliott, the dynamic duo behind Gather, an interior design project management app, delve into their journey of scaling their startup. They share how a recent cash crunch became a stepping stone to success, thanks to strategic loans and a major enterprise client. The couple reflects on lessons learned, including the importance of 'dog fooding' their product and adapting to market shifts during the pandemic. With optimism, they envision doubling their growth in the coming year while emphasizing the significance of continuous improvement.