

Startups For the Rest of Us
Rob Walling
The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.
Episodes
Mentioned books

13 snips
Aug 5, 2025 • 45min
Episode 786 | Questions About Bootstrapping SaaS to a $90M Exit (with Kevin Wagstaff)
Kevin Wagstaff, co-founder of Spectora, shares insights from his journey of bootstrapping a SaaS company to a remarkable $90 million exit. He dives into the importance of early traction in Facebook groups and the delicate balance between growth and work-life commitments. Wagstaff discusses the nuances of surviving churn in a high-turnover market, while also highlighting how consulting helped fund the initial phases of his business. He offers unique strategies for niche SEO and the competitiveness of online communities, emphasizing authentic engagement over aggressive marketing.

57 snips
Jul 29, 2025 • 34min
Episode 785 | Choosing Between AI Products, Building Multiple Apps, and More Listener Questions (A Rob Solo Adventure)
Dive into the dilemmas entrepreneurs face when choosing between multiple AI product ideas. Discover insights on how niche positioning can impact future growth and the delicate balance of pricing strategies. Learn when to narrow your ideal customer profile and the crucial elements of project specifications when collaborating with agencies. This engaging discussion tackles the complexities of evaluating startup concepts and emphasizes the importance of understanding customer perspectives in a competitive market.

86 snips
Jul 22, 2025 • 31min
Episode 784 | The Wealth Ladder: Six Levels of Financial Freedom
Nick Maggiulli, COO at Ritholtz Wealth Management and author known for his data-driven insights, joins the discussion on achieving lasting financial freedom. He outlines the six levels of wealth and how they shape spending habits. Nick emphasizes that simply earning more isn't enough, especially for entrepreneurs looking to build wealth through strategic exits. The conversation also touches on the complex relationship between money and happiness, revealing that while financial milestones can enhance security, they don't necessarily equate to greater joy.

59 snips
Jul 15, 2025 • 41min
Episode 783 | Bootstrapping ScrapingBee to $5M ARR and an 8-Figure Exit
In this discussion, Pierre de Wulf, co-founder of ScrapingBee, shares his journey of bootstrapping a web scraping SaaS to $5 million in ARR and achieving an eight-figure exit. He reveals the pivotal moments that led to rapid growth, going from $7K to $1M ARR in just 15 months. Pierre also reflects on the emotional rollercoaster post-sale, shares lessons learned from earlier failed startups, and discusses the importance of building a scalable content strategy. He delves into the complexities of handling legal challenges and navigating the sale process.

65 snips
Jul 8, 2025 • 28min
Episode 782 | Why I Succeeded: My 10 Best Entrepreneurial Decisions
Discover the ten key decisions that propelled one entrepreneur's success. Learn why taking action beats waiting for perfection, and how embracing mistakes can lead to growth. Building a financial cushion is essential for smart risks. The power of public writing and networking emerges as a crucial strategy. Explore the importance of setting clear goals and knowing when to persist or pivot. This exploration reveals that success often happens in the grind, requiring a balance of ambition and practicality.

104 snips
Jul 1, 2025 • 40min
Episode 781 | A Founder's Regret List: 12 Mistakes I’ll Never Make Again
Discover the 12 key mistakes a seasoned founder regrets in their entrepreneurial journey. From believing venture capital was the only route to launching ideas without validation, each lesson is packed with insights. Learn about the pitfalls of sole decision-making and the elusive quest for happiness, which often leads to overreliance on achievements. The importance of building an email list and managing external advice is emphasized. This candid reflection offers valuable takeaways for anyone navigating the startup landscape.

48 snips
Jun 24, 2025 • 42min
Episode 780 | "I'll Never Sell My Company" and Other Myths Founders Tell Themselves
Ruben Gamez, founder of SignWell and BidSketch, brings over 16 years of SaaS expertise to the table. He challenges common myths that entrepreneurs hold, such as the idea of never selling their business or that marketing isn’t necessary. The conversation highlights how these misconceptions can stifle growth and lead to stagnation. Gamez emphasizes the importance of understanding growth plateaus, needing to innovate marketing strategies, and balancing hard work with the reality of luck in entrepreneurship.

95 snips
Jun 17, 2025 • 45min
Episode 779 | 10 Myths Most SaaS Founders Believe
In this insightful discussion, SaaS growth expert Marc Thomas, a coach at TinySeed Institute, challenges ten common myths that many SaaS founders hold. He debunks the belief that marketing skills are unattainable and emphasizes the pitfalls of obsessing over top-of-funnel strategies. Marc warns against hiring marketing teams too early and the dangers of chasing new markets without solid foundations. He also advocates for a more integrated sales approach and addresses fears that can stifle growth, such as sending more emails or pursuing shiny distractions.

31 snips
Jun 10, 2025 • 39min
Episode 778 | Pricing Pilot Projects, Niching Down, Skipping Stairsteps, and More Listener Questions (A Rob Solo Adventure)
Discover the art of pricing pilot projects and how to establish fair value exchanges with clients. Dive into the nuances of niching down in the SaaS world while navigating calculated risks. Explore the secret ingredients to crafting a hit open-source tool and whether you can truly skip steps in building a SaaS business. This discussion highlights the emotional rollercoaster of entrepreneurship and emphasizes the importance of community support among startup founders.

58 snips
Jun 3, 2025 • 29min
Episode 777 | Why Retiring Might Be the Worst Goal for Entrepreneurs
Derek Coburn, a financial advisor and author of "Let’s Retire Retirement," introduces an intriguing perspective on the retirement myth. He argues that traditional retirement often leads to boredom and dissatisfaction, suggesting that purposeful work can instead enhance freedom and fulfillment. The conversation highlights the importance of health, relationships, and the concept of 'unretirement'—engaging in meaningful activities throughout life. Coburn also discusses how extending one's work life can improve financial stability, while encouraging enjoyment and self-care.