

The Self Publishing Show
Mark Dawson
Mark Dawson is a best selling self-published author on multiple platforms including Amazon and Kobo. He is the author of the John Milton thriller series and its spin-off Beatrix Rose. In addition, he’s written several ‘Soho Noir' novels. Mark’s breakthrough came when he developed a marketing strategy for promoting and selling his books. His swift success enabled him to quit his 9 to 5 job and he has generated gross revenues of more than a million dollars in less than five years.
Mark has become a leading voice in the self publishing industry and he advocates and teaches a strategy based around offering books for free, mailing list development and social media advertising. In 2015, he published the first version of what is now his acclaimed online course ‘Advertising for Authors’. He has also developed a course for writers at the start of their careers – Self Publishing 101.
James Blatch co-hosts the podcast and he represents the first time, wannabe author. James is a former BBC News journalist who is currently writing his first novel.
Between them James and Mark explore the world of self publishing with a focus on actionable tips for new and experienced indie authors.
Mark has become a leading voice in the self publishing industry and he advocates and teaches a strategy based around offering books for free, mailing list development and social media advertising. In 2015, he published the first version of what is now his acclaimed online course ‘Advertising for Authors’. He has also developed a course for writers at the start of their careers – Self Publishing 101.
James Blatch co-hosts the podcast and he represents the first time, wannabe author. James is a former BBC News journalist who is currently writing his first novel.
Between them James and Mark explore the world of self publishing with a focus on actionable tips for new and experienced indie authors.
Episodes
Mentioned books

Mar 16, 2018 • 56min
SPF-110: How I Quit the 9 to 5 to Write (And Never Looked Back) - with Ernest Dempsey
Thriller author Ernest Dempsey shares his road to indie author success, including some of the bumps along the way.

Mar 2, 2018 • 55min
SPF-109: From Hero to Zero – with first time author Maria Luis
James talks to NOLA romance writer Maria Luis who quit her marketing job and now makes three times her previous salary via her books, thanks in part to the Self Publishing Formula courses. This week’s highlights include: The details on Maria’s strategic plan to leave her day job and make a living writing The […]

Mar 2, 2018 • 1h 2min
SPF-108: How To Engage Your Readers with Facebook Live – with Cecelia Mecca
Returning guest, Cecelia Mecca, talks to James about using Facebook Live broadcasts, with both groups and pages, to increase engagement with readers. This week’s highlights include: Mark discusses his move into KU and the experience he’s had An announcement about the next enrollment period for the SPF 101 course Dealing with technological jitters re: […]

Feb 23, 2018 • 52min
SPF-107: The Entrepreneurial Mindset -with Chris Ducker
James talks to serial entrepreneur Chris Ducker about the Rise of the Youpreneur and why self-published authors fit this business model perfectly. This week’s highlights include: Building a business around yourself Why Chris chose to self-publish Rise of the Youpreneur The economic longevity of being a Youpreneur Why self-published authors are the ideal Youpreneurs […]

Feb 16, 2018 • 45min
SPF-106: Masterclass: How To Get Reviews – with Mark Dawson
Mark and James discuss how even beginning authors can gather reviews for their books, and why this matters. This week’s highlights include: The chicken and egg problem for new writers trying to get book reviews How to avoid Amazon removing your reviews The benefits of an Advanced Reader team Getting your readers enrolled in your […]

Feb 9, 2018 • 58min
SPF-105: Increase Your Global Reach – with Kobo’s Christine Munroe
Kobo’s Senior Manager for Author performance, Christine Munroe, talks to James about the advantages of reaching world markets with Kobo that other retailers do not reach. This week’s highlights include: On Kobo’s background and beginnings The idea of buying ebooks in a brick and mortar bookstore The reality that we’re still in a growth phase […]

Feb 2, 2018 • 48min
SPF-104: Book Cover Design for Authors – with Stuart Bache
Book cover designer to the stars (John Le Carre, Stephen King and more) Stuart Bache talks to James about the new course he has put together to help authors design their own professional looking book covers. This week’s highlights include: Why book covers matter so much Considering genre when designing a book cover Mistakes authors […]

Jan 26, 2018 • 1h 4min
SPF-103: How to be a Healthy Writer – with Joanna Penn
Indie author community superstar Joanna Penn talks to James about putting a focus on improving her health and creating a sustainable long-term career as a writer. This week’s highlights include: Joanna’s collaborations and full production schedule in 2017 Making changes to prevent author-entrepreneur burnout Joanna’s break-up letter to sugar Being truthful and vulnerable about health […]

Jan 12, 2018 • 1h 5min
SPF-101: Smart Book Delivery – with Damon Courtney
Demon coder and indie author Damon Courtney talks to James from the NINC conference about starting and running BookFunnel, an ever-evolving service that continues to support self published authors to get their books into customers’ hands. This week’s highlights include: How Damon came up with the idea for BookFunnel How BookFunnnel solves several problems for […]

Jan 5, 2018 • 57min
SPF-100: Making Every Second Count – Time Management Tips for Authors with Kitty Bucholtz
As Kitty Bucholtz followed her husband around the globe, and dealt with increasing interruptions to her writing life as a result, she had to learn effective and easy-to-implement time management skills in order to get her books written. Today she shares with James her top tips for making the most of whatever time you have […]