The Higher Ed Geek Podcast

What do you do when your institution no longer needs acres of land and buildings? You sell it and build a more agile, student-centered future. In this episode, Dustin chats with Dr. Beth Martin, President of Notre Dame de Namur University (NDNU), about the bold and forward-thinking decision to sell their historic campus and double down on serving adult learners. Beth shares what it takes to lead through transformation, why selling land can be a catalyst—not a collapse—and how other institutions might reimagine their own paths forward.Guest Name: Dr. Beth Martin - President of Notre Dame de Namur UniversityGuest Social: LinkedInGuest Bio: Beth Martin, Ph.D., is the 19th President of Notre Dame  de  Namur University, a role she has held since September 2021. A graduate of Brown University and Stanford University, Dr. Martin began her academic administrative career at NDNU as a faculty member and founding Dean of the School of Sciences, later serving in senior leadership roles at Holy Names University before returning to lead NDNU as its 19th President. Under her leadership, NDNU not only embraces mission-driven education rooted in the Sisters of Notre Dame de Namur values, but has restructured its identity to focus on graduate and degree completion degree programs to ensure sustainable future growth. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, Dustin sits down with Mike Stratta, CEO of Arcaléa, to unpack how AI is reshaping marketing strategies across industries—and what that means for higher ed. From his frustrations with top-line-only marketing to developing a data-powered product called Galileo, Mike shares how higher ed institutions can finally move beyond assumptions and start measuring what really works. They also reflect on key takeaways from the eduWeb Summit, where curiosity, collaboration, and AI-driven strategies took center stage.Guest Name: Michael Stratta, CEO, ArcaléaGuest Social: LinkedInGuest Bio: Mike Stratta is the founder and CEO of Arcalea, a firm that develops AI-driven marketing products and services for higher education and other industries. With more than 25 years of experience, Mike helps universities and C-Suite leaders transform complex data into actionable growth strategies. He has advised and lectured at the University of Chicago, Loyola’s Quinlan School of Business, and Northwestern’s Kellogg School of Management, where Arcalea’s Galileo platform is also used to teach marketing optimization. A three-time Inc. 500 and Financial Times Fastest-Growing Companies honoree, Mike has launched multiple AI products in the past two years. He is a Vistage member, former Entrepreneurs’ Organization board member, and has worked with leading institutions and global brands alike. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dr. Evan Kropp, Executive Director of Distance Education at the University of Florida, discusses the profound impact of AI on higher education. He shares practical insights on integrating AI into course design, highlighting ethical considerations and the importance of accessibility. The conversation dives into empowering both faculty and students, while fostering a culture of curiosity and adaptability. Dr. Kropp emphasizes that AI should be embraced as a catalyst for innovation, changing the way educators engage with their students and prepare them for future careers.

What if AI could make student writing more honest—not less? In this episode, Dustin sits down with Eric Wang, VP of AI at Turnitin, to talk about the launch of Turnitin Clarity: a new AI-powered document editor that helps students build critical thinking skills and helps educators better understand the process behind students’ assignment submissions. Eric unpacks the “why” behind Clarity, what makes it different from your typical chatbot, and how AI can actually strengthen student-teacher trust instead of eroding it.Guest Name: Dr. Eric Wang, Vice President of AI, TurnitinGuest Social: LinkedInGuest Bio: Dr. Eric Wang leads Turnitin AI, a global team of machine learning researchers and engineers with a mission to build AI-powered teaching and learning experiences that improve learning outcomes around the world. His mission is to create AI systems that analyze, enrich, accelerate and secure the work of students and educators globally. He led the creation of the most widely used, most rigorously tested, safest and highest performing AI writing detection system on the market. In 2023, Dr. Wang led the development of Turnitin’s AI writing detection feature, a tool that supports and enhances the learning process through facilitating academic integrity. In July 2024, his team took this one step further with the development of Turnitin’s AI paraphrasing detection feature. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Amy Swank, Executive Director of Parent and Family Programs at the University of Oregon, joins Dustin to unpack the transformative potential of family engagement in higher ed. Drawing on two decades of experience and her work with CampusESP and AHEPPP, Amy shares how institutions can strategically cultivate meaningful, lifelong relationships with parents and families—not just for student support, but to boost philanthropy, increase retention, and foster belonging.Guest Name: Amy Swank - Executive Director of Parent and Family Engagement, Philanthropy, and Student Life at University of OregonGuest Social: LinkedInGuest Bio: Amy Swank brings over 20 years of experience in higher education and currently serves as the Executive Director of Family Engagement, Philanthropy, and Student Life at the University of Oregon. A nationally recognized leader in parent and family engagement, Amy has a deep understanding of what families expect and need throughout their students' college journeys. At Oregon, she has built innovative programs that connect families to campus life, foster philanthropic support, and directly enhance the student experience.Amy is known for building meaningful, lasting relationships with families through intentional communication, proactive support, and inclusive opportunities for involvement. Her work not only strengthens the university's connection with families—it creates tangible impact for students. Amy also served as Past President of AHEPPP: Family Engagement in Higher Education, where she helped shape the national conversation around best practices in family engagement. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Dustin hosts Christopher Schmidt, Global Director for Client Support at Transact Campus, who brings a wealth of knowledge from the tech and military realms. They dive into the often-overlooked importance of tech support in modern higher education, showcasing the need for organized systems to address complex demands. Christopher discusses balancing tech automation with personal engagement and highlights strategies for retaining institutional knowledge. The conversation also spotlights the crucial role of proactive planning and cybersecurity in enhancing user experience.

In this discussion, Erika Orris, Senior VP of Operations at American Public University System, shares her extensive experience in enhancing digital education for adult learners. She delves into personalized program pathways and AI-powered tools that redefine student support. Erika highlights the importance of tailored guidance, efficient communication, and innovative systems that facilitate stress-free learning journeys. Her insights into the evolution of online education present a roadmap for institutions aiming to prioritize student-centric solutions.

What makes a tech stack work for people, not just processes? In this energizing episode, Dustin chats with Sarah Kotlinski, Director of Enrollment Systems and Analytics at Gettysburg College, about the real art behind edtech integration. Sarah shares her “three gates” framework for evaluating tools, how she turns everyday tech into superpowered solutions, and why she’s a firm believer in departmental independence with intentional collaboration. You’ll leave with practical ideas for managing your systems better—and maybe even rethinking how you define success in digital transformation.Guest Name: Sarah Kotlinski - Director of Enrollment Systems and Analytics at Gettysburg CollegeGuest Social: LinkedInGuest Bio: Sarah Kotlinski is the Director of Enrollment Systems and Analytics at Gettysburg College, where she is building a tech stack designed to engage, inform, and simplify every step of the enrollment journey. With over 35 years of experience in higher education, Sarah brings deep expertise and a collaborative spirit to her work.Beyond Gettysburg, she is a Technolutions Slate Community Ambassador and the founder and leader of the Slate Training user group. She also co-facilitates the Slate–Common App user group, mentors new Common App member institutions, and serves on both the CampusESP Customer Advisory Board and the College Board’s Enrollment Solutions Strategic Advisory Group. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live from the eduWeb Summit, Dustin sits down with Eric Butler from Modern Campus about how today’s content management systems are powering smarter, more personalized digital experiences for students. From AI-powered personalization to low-code flexibility for campus editors, Eric shares how Modern Campus is helping institutions turn their websites into dynamic, student-first platforms—without overwhelming their already stretched teams.Guest Name: Eric Butler - Senior Account Manager at Modern CampusGuest Social: LinkedInGuest Bio: Eric Butler currently serves on the Account Management team at Modern Campus. He has a deeply personal desire to improve the quality of relationships and overall performance of his clients. He helps customers launch new technology platforms, extend the use of their existing tools to reduce friction, and improve overall student satisfaction. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this bonus episode recorded live from the eduWeb Summit, Dustin speaks with Thomas Steinman from Halda about how AI is reshaping the future of admissions and marketing—one prompt at a time. From demystifying AI in the hands-on “AI Studio” at the event to making the case for stronger data integration, Thomas breaks down what higher ed pros need to know about creating more personalized, scalable student experiences. The theme? Start small, stay curious, and let the data do the heavy lifting.Guest Name: Thomas Steinman - Director of Strategic Partnerships at Halda.AIGuest Social: LinkedInGuest Bio: As Director of Strategic Partnerships at Halda, Thomas Steinman helps to transform the way higher education institutions engage with prospective students. He works with his teams to craft red-carpet web experiences that captivate and inspire. Thomas is proud to help schools reimagine their online presence, revolutionizing how they connect with students and showcase their value. - - - -Connect With Our Host:Dustin Ramsdellhttps://www.linkedin.com/in/dustinramsdell/About The Enrollify Podcast Network:The Higher Ed Geek is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.