It's Not That Deep Podcast

Deep sits down with Alex Lotier, founder of Culture Media, the media company behind some of the biggest sneaker and sports content on the internet, with over five million followers across platforms. Alex breaks down the wild moment that changed everything, the viral video that hit 500 million views across 30 days, and how that single swing reshaped the entire business from a sneaker resale brand into a full media company working with names like eBay, StockX, Crypto.com, PrizePicks, and more.They get into the real story behind the hustle, from selling shoes out of a Jeep, late-night meetups, and “back against the wall” seasons, to the day Alex walked into his warehouse and realized $78,000 of inventory had been stolen. Alex shares what that moment forced him to learn about risk, leadership, faith, and why he refuses to burn bridges even when it would be the easy clickbait move.Deep and Alex also go deep on what it takes to scale in the creator economy, why operators matter more than most founders realize, and how building systems and teams is the difference between a brand that stays small and one that turns into an empire. They talk audience data, shifting from 90% male to a more balanced demographic, the strategy behind Culture’s college tour that generated hundreds of millions of impressions, and why volume and speed still win when the content is real.They wrap on ambition, debt, pressure, and why “buying another day” is the real founder skill, plus Alex’s vision for 2026, including new education and mentorship programs for the next generation of hungry creators and builders.🎯 Access the tools, offers, and ways to work with me: https://stan.store/deepaksharma📲 Enjoyed the episode? Share it and tag me on IG: @deepaksharma.coThanks for tuning in. And just rememberIt’s Not That Deep.

Deep sits down with Josh Fear, a serial entrepreneur and the co-founder of Moves Method, a mobility and injury prevention company helping over 150,000 people worldwide. Josh breaks down how they cut through one of the most saturated industries on the planet by targeting a specific pain point, building real systems, and raising the standard of what “results” actually means. He also shares his long-term vision to build a household name in mobility, expand into tech and partnerships, and ultimately build something with real enterprise value.They talk about the brutal truth behind growth: why sales is a transfer of energy, how your belief leaks through your communication, and why most founders get stuck around the 50K to 100K/month mark even when the offer is good. Josh explains the tactical phase of business, what to prioritize when everything feels urgent, and how to create an environment that makes it harder to fail, from simplifying decisions to optimizing your daily routine so your energy stays focused on revenue-generating work.Deep and Josh also get into culture and leadership at scale: how to reverse engineer your company values, hire for speed and accountability, and stop being the bottleneck by learning how to standardize what you do so other people can execute it. Josh shares the mindset shift that helped him delegate, build a stronger team than himself, and push toward a bigger mission, because “all the growth you ever wanted is inside the unsexy work you do not want to do.” If you are building an agency, scaling a service business, or trying to become the kind of founder who can hold bigger numbers without falling apart, this episode will hit.🎯 Access the tools, offers, and ways to work with me: https://stan.store/deepaksharma📲 Enjoyed the episode? Share it and tag me on IG: @deepaksharma.coThanks for tuning in. And just rememberIt’s Not That Deep.

Deep sits down with Gill Valerio, a serial entrepreneur who sold his agency for multiple seven figures and now helps other agency owners build something that can actually scale, and eventually exit. But this conversation goes way deeper than tactics. Gill breaks down the real journey behind the “3.5 years” headline, including a decade of failure, the mindset required to keep going when it makes zero logical sense, and what it really takes to raise your standards as a founder.They talk about discipline over motivation, why your income can only rise to the level of your personal development, and how habits carry you through the moments that would normally break most people. Gill shares the story behind building Limitless, why he believes in in-person rooms and real relationships, and how credibility is earned when you stop trying to look successful and start doing the hard work consistently.Deep and Gill also get into the hidden tradeoffs of ambition, the cost of greatness, how to think about time and priorities when you are “spinning a million plates,” and why betting on yourself is still the best ROI even after you get burned a few times. If you are building an agency, scaling a service business, or trying to become the kind of person who can actually hold the life you say you want, this episode will hit.🎯 Access the tools, offers, and ways to work with me: https://stan.store/deepaksharma📲 Enjoyed the episode? Share it and tag me on IG: @deepaksharma.coThanks for tuning in. And just remember:It’s Not That Deep.

Deep sits down with Michael Morelli, founder of FitScript, for one of the most raw and honest conversations on the show. From addiction and identity to fatherhood, discipline, and health, this episode explores what happens when a man is forced to completely rebuild his life from the inside out.Michael shares parts of his story that rarely get discussed publicly, including the moment everything collapsed and the decision that changed the trajectory of his life. The conversation moves through sobriety, masculinity, personal responsibility, and the unseen costs of modern habits that keep people stuck, tired, and disconnected from their potential.Deep and Michael also dive into health optimization, alcohol culture, stress, sleep, testosterone, and why most people never actually fix the root of their problems. They explore how environment shapes identity, why saying no is a skill most people never develop, and what it really takes to raise your standards without burning your life down.This episode isn’t about quick fixes or motivation. It’s about hard truths, uncomfortable questions, and the kind of self-honesty that actually creates change.If you’re someone who feels like there’s more in you but doesn’t know what needs to change first, this conversation will hit.🎯 Access the tools, offers, and ways to work with me: https://stan.store/deepaksharma📲 Enjoyed the episode? Share it and tag me on IG: @deepaksharma.coThanks for tuning in. And just rememberIt’s Not That Deep.

Deep sits down with Jake and Ax, the founders of The Nucleus Network, a private warm-introduction community that has transformed how founders and investors build relationships. What started as two friends connecting people has evolved into a network responsible for more than 7,000 warm introductions, over 50 million dollars in deal value generated through connections, and more than 43 million dollars invested into 16 companies in under ten months.In this conversation, Jake and Ax break down what makes great networking actually work. They explain how their double opt-in method creates trust, why the best business relationships begin with genuine human connection, and how the incentive structure behind introductions shapes the outcomes. They also share the story behind building Nucleus from scratch, their criteria for vetting members, and how their ventures, advisory arm, and events ecosystem all compound into long-term value for founders, operators, and investors.Deep and the guys also explore the mindset behind saying no, managing opportunity as you grow, and why in-person meetings still outperform every digital alternative. You’ll hear behind-the-scenes stories from early experiments, their philosophy on warm introductions as a business model, how they evaluate top 1 percent founders, and why connection is becoming one of the most irreplaceable currencies in the age of AI.This episode is a masterclass in relationship building, community design, and playing the long game with people. If you’re an entrepreneur, investor, operator, or someone who wants to build a powerful network the right way, you’ll take a lot from this conversation.🎯 Access the tools, offers, and ways to work with me: https://stan.store/deepaksharma📲 Enjoyed the episode? Share it and tag me on IG: @deepaksharma.coThanks for tuning in. And just rememberIt’s Not That Deep.

In this week’s episode, Deepak sits down with Qazi, better known online as Rafeh Qazi: a programmer, YouTuber with over 1.3M subscribers, and the co-founder of Poppy AI, one of the fastest-growing AI tools in the creator economy.Before building a company valued in the tens of millions, Qazi spent years struggling to find product-market fit, burning cash, and trying to solve his own problems as a content creator. In this conversation, he opens up about the journey from making $553 in a month to crossing $500K per month through affiliates, obsession, and relentless experimentation.Deep and Qazi talk about the origin story of Poppy AI, the moment one TikTok changed everything, the role of founder-market fit, why incomplete teams are better than mediocre hires, and how to build a billion-dollar company from the ground up. They also dive into what makes a great founding partnership, how to navigate conflict, and why trust and long-term thinking matter more than any short-term win.This episode goes deep into entrepreneurship, team building, sales, scaling software, creator psychology, and the emotional chaos behind building a rocket ship in real time. Whether you’re a founder, creator, operator, or someone obsessed with building cool things, this one will hit home.🎯 Access the tools, offers, and ways to work with me: https://stan.store/deepaksharma📲 Enjoyed the episode? Share it and tag me on IG: @deepaksharma.coThanks for tuning in. And just remember: It’s Not That Deep.

This week on It’s Not That Deep, I sit down with Elan Bibas – ultra-marathon runner, former Love Island contestant, and a relentless advocate for mental health.We explore what drives someone to run 100 kilometers through pain, silence, and solitude – and how those same miles became a pathway to healing. Elan opens up about a moment in his life when everything familiar fell apart: the end of a long-term relationship, the loss of academic structure, and a career path that left him questioning his identity.Through that breakdown, he rebuilt himself by experimenting with life – trying new things, chasing curiosity, and most importantly, reconnecting with his deeper purpose. Today, his mission is clear: help others navigate mental health through radical honesty, resilience, and movement.We talk identity, emotional resets, over-identifying with titles, and the inner work it takes to stay aligned with who you really are – especially when your reality changes faster than you can process it.If you’ve ever felt lost, stuck, or unsure of who you’re becoming, this episode is for you.🎯 Access the tools, offers, and ways to work with me: https://stan.store/deepaksharma📲 Enjoyed the episode? Share it and tag me on IG: @deepaksharma.coThanks for tuning in. And just rememberIt’s Not That Deep.

This week, I sit down with Lucy Nelles, founder of Coffee & Chill, and the creative force behind one of the fastest-growing sober movements in Miami and LA.From packed Sunday morning events with over a thousand attendees to deep conversations about faith, identity, and presence, Lucy has built a global community around healing, connection, and purpose — all without a single drop of alcohol.In this episode, we dive into the story behind Coffee & Chill, what it really means to lead from intuition, and how Lucy went from a career in nightlife to becoming a guide for the new wave of wellness and authentic community.We talk about masculine and feminine energy, surrender vs control, the loneliness epidemic, dating, heartbreak, and what it takes to hold a vision bigger than yourself — even when no one else gets it yet. If you’re building something from your soul, this one will hit deep.🎯 Access the tools, offers, and ways to work with me: https://stan.store/deepaksharma📲 Enjoyed the episode? Share it and tag me on IG: @deepaksharma.coThanks for tuning in. And just rememberIt’s Not That Deep.

Amr Alian is a rare breed. A creative entrepreneur, mentor, and philosopher of the modern age. In this episode of It’s Not That Deep, we explore the lessons that shaped him as the founder of multiple businesses, a man of many cities, and a believer in taking bold action with faith.We talk about what it means to truly listen to yourself, to others, and to the world around you. Amr shares the story of growing up in a conservative Egyptian family, navigating identity and expectations, and finding his voice through creativity, entrepreneurship, and stillness.From starting his first brand in his early 20s, to facing bankruptcy, to rediscovering his calling through community and spirituality, this conversation is a masterclass in perspective. We unpack masculine energy, faith, intuition, and the internal vs. external metrics of success.This episode is an invitation to slow down, question your programming, and lead a life that feels aligned — not just impressive. If you’ve ever felt like you’re doing everything right but something still feels off, this one’s for you.🎯 Access the tools, offers, and ways to work with me: https://stan.store/deepaksharma📲 Enjoyed the episode? Share it and tag me on IG: @deepaksharma.coThanks for tuning in. And just rememberIt’s Not That Deep.

This week I sit down with Brandon Epstein, performance coach to elite entrepreneurs, artists, and athletes. After helping build multiple eight-figure ventures, Brandon realized that true success isn’t about just optimizing your business, it’s about mastering your mind.Today's episode features an elite mental performance coach discussing how to improve your mindset. We explore techniques to cultivate self belief and the importance of sports psychology in achieving peak performance. Learn practical strategies for self improvement and discover the motivation to excel, guided by a seasoned mental game coach.We dive into:How to stop letting external chaos dictate your internal stateWhy most entrepreneurs burn out and how to break the patternTools for emotional regulation, embodiment, and nervous system resetThe intersection of masculine power and loving leadershipWhat it really means to lead with peace and presence without losing your edgeIf you’re someone who’s built the business, the brand, the life, but still feels like something’s off… this one’s for you.🎯 Access the tools, offers, and ways to work with me: https://stan.store/deepaksharma📲 Enjoyed the episode? Share it and tag me on IG: @deepaksharma.coThanks for tuning in. And just remember:It’s Not That Deep.