The CEO Building a $100m a Year Fitness Company - Josh Fear

Deep sits down with Josh Fear, a serial entrepreneur and the co-founder of Moves Method, a mobility and injury prevention company helping over 150,000 people worldwide. Josh breaks down how they cut through one of the most saturated industries on the planet by targeting a specific pain point, building real systems, and raising the standard of what “results” actually means. He also shares his long-term vision to build a household name in mobility, expand into tech and partnerships, and ultimately build something with real enterprise value.

They talk about the brutal truth behind growth: why sales is a transfer of energy, how your belief leaks through your communication, and why most founders get stuck around the 50K to 100K/month mark even when the offer is good. Josh explains the tactical phase of business, what to prioritize when everything feels urgent, and how to create an environment that makes it harder to fail, from simplifying decisions to optimizing your daily routine so your energy stays focused on revenue-generating work.

Deep and Josh also get into culture and leadership at scale: how to reverse engineer your company values, hire for speed and accountability, and stop being the bottleneck by learning how to standardize what you do so other people can execute it. Josh shares the mindset shift that helped him delegate, build a stronger team than himself, and push toward a bigger mission, because “all the growth you ever wanted is inside the unsexy work you do not want to do.” If you are building an agency, scaling a service business, or trying to become the kind of founder who can hold bigger numbers without falling apart, this episode will hit.

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