Email Marketing & Copywriting

In this interview, Troy Ericson, host of the Email Marketing & Copywriting Podcast, reconnects with Mary Laske Bell, owner of Busy Bell, a boutique email marketing agency. Three years since their last discussion, Mary has progressed remarkably, now specializing in email list management for seven, eight, and nine-figure personal brands. Notably, she introduces the RADD method, an innovative approach revolutionizing email marketing, resulting in substantial revenue boosts for her clients.Mary shares her journey, starting from a demotion during maternity leave to her pivot into copywriting and then email marketing, driven by necessity during her husband's job loss due to COVID. Mary emphasizes the importance of personalized communication, data analysis, and continuous optimization. Her insights shed light on common pitfalls in email marketing and the significance of staying proactive and adaptable in a dynamic digital landscape.Join Troy's Private Email List:https://www.FAQemail.com/Follow Troy on Social Media:Facebook: https://www.facebook.com/troyallenericson/Instagram: https://www.instagram.com/yosoytroy/LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites:https://www.Copywriting.orghttps://www.EmailDeliverability.comhttps://www.MailGenius.comhttps://www.EmailListManagement.com

Hillary Billing's created a TikTok account that went from 0-400,000 followers in just 40 days! She also worked with some of the biggest names and has an everything from a done for you agency to coaching on how to scale a social media presence.If you are someone that is interested in learning how to scale your social media presence, or you are just someone that is wanting to learn more about this, then checkout this awesome episode with Hillary Billings.Join Troy's Private Email List:https://www.FAQemail.com/Follow Troy on Social Media:Facebook: https://www.facebook.com/troyallenericson/Instagram: https://www.instagram.com/yosoytroy/LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites:https://www.Copywriting.orghttps://www.EmailDeliverability.comhttps://www.MailGenius.comhttps://www.EmailListManagement.com

David Deutsch got his start at Ogilvy & Mather, an acclaimed Madison Avenue advertising agency, he took a break from the ad agency world and eventually became a direct response fundamentalist. He is now known internationally for his direct response copywriting and marketing strategist with decades of experience creating and overseeing winning direct mail and online promotions!To hear learn more about David and his story listen in on this great episode!Join Troy's Private Email List:https://www.FAQemail.com/Follow Troy on Social Media:Facebook: https://www.facebook.com/troyallenericson/Instagram: https://www.instagram.com/yosoytroy/LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites:https://www.Copywriting.orghttps://www.EmailDeliverability.comhttps://www.MailGenius.comhttps://www.EmailListManagement.com

Pauline Longdon, an accomplished copywriter with a rich background in personal writing and military service, shares her unique journey. She discusses the power of genuine communication in copywriting, emphasizing the need for authenticity over formulaic methods. Pauline highlights overcoming imposter syndrome by embracing one's distinct style, or 'copy DNA.' She also reflects on how hard work and authenticity remain paramount in the evolving landscape of copywriting, even with the rise of AI technology.

Brian Kurtz is known for working at Boardroom Inc. for 34 years and helping them go from $5mil to $160mil.  Brian also does a wide variety of marketing from traditional online copy to infomercials to sending over 1.3 billion pieces of direct mail.Brian Kurtz has experimented with it all,  and if you would like to learn more about him and how he has done so much then tune into this episode!Join Troy's Private Email List:https://www.FAQemail.com/Follow Troy on Social Media:Facebook: https://www.facebook.com/troyallenericson/Instagram: https://www.instagram.com/yosoytroy/LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites:https://www.Copywriting.orghttps://www.EmailDeliverability.comhttps://www.MailGenius.comhttps://www.EmailListManagement.com

In this engaging conversation, Kim Krause Schwalm, a copywriting powerhouse with over $1 billion in sales, shares her inspiring journey from the corporate world to freelance success. She highlights the importance of mentorship, a safety net, and the entrepreneurial mindset in navigating this transition. Kim delves into the value of persistence, continuous learning, and community support in copywriting. Additionally, she emphasizes proper pricing for services and offers actionable insights for aspiring copywriters looking to unlock their full potential.

Charles has an amazing story where at the age of two he was placed in a state run orphanage and eventually escaped at the age of 10 where he was living on the streets of Amsterdam, then coming to America to then start a charitable organization helping kids with disabilities.This story is truly amazing and uplifting, a great listen to say the least. Join Troy's Private Email List:https://www.FAQemail.com/Follow Troy on Social Media:Facebook: https://www.facebook.com/troyallenericson/Instagram: https://www.instagram.com/yosoytroy/LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites:https://www.Copywriting.orghttps://www.EmailDeliverability.comhttps://www.MailGenius.comhttps://www.EmailListManagement.com

This is an interview with Tara Wagner who is a breakthrough coach for small business owners on the verge of burnout!If you want to start learning how to create full time profits with a part time schedule that doesn't burn you out, then tune into this interview!Join Troy's Private Email List:https://www.FAQemail.com/Follow Troy on Social Media:Facebook: https://www.facebook.com/troyallenericson/Instagram: https://www.instagram.com/yosoytroy/LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites:https://www.Copywriting.orghttps://www.EmailDeliverability.comhttps://www.MailGenius.comhttps://www.EmailListManagement.com

This is an interview with Amy Lacey who sells a really cool product that more people need to know about!If you want to start learn how to scale your small business into something that is in stores as big as Whole Foods and Walmart, then tune into this podcast so you can know exactly how Amy did it!Join Troy's Private Email List:https://www.FAQemail.com/Follow Troy on Social Media:Facebook: https://www.facebook.com/troyallenericson/Instagram: https://www.instagram.com/yosoytroy/LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites:https://www.Copywriting.orghttps://www.EmailDeliverability.comhttps://www.MailGenius.comhttps://www.EmailListManagement.com

This is an interview with a serial entrepreneur Jon Benson who sold $1 Billion worth of stuff and is creator of VSL!In this video, Jon Benson explains how to get into copywriting and the whole online space, talking about his beginnings and his business journey.If you want to start copywriting or grow an online business, you absolutely don't want to miss this - so sit back, relax and enjoy!Join Troy's Private Email List:https://www.FAQemail.com/Follow Troy on Social Media:Facebook: https://www.facebook.com/troyallenericson/Instagram: https://www.instagram.com/yosoytroy/LinkedIn: https://www.linkedin.com/in/troyericson/ Troy's Sites:https://www.Copywriting.orghttps://www.EmailDeliverability.comhttps://www.MailGenius.comhttps://www.EmailListManagement.com