Email Marketing & Copywriting How Pauline Longdon became Australia’s best copywriter by turning away clients
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Feb 3, 2023 Pauline Longdon, an accomplished copywriter with a rich background in personal writing and military service, shares her unique journey. She discusses the power of genuine communication in copywriting, emphasizing the need for authenticity over formulaic methods. Pauline highlights overcoming imposter syndrome by embracing one's distinct style, or 'copy DNA.' She also reflects on how hard work and authenticity remain paramount in the evolving landscape of copywriting, even with the rise of AI technology.
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Pauline's Copywriting Origin Story
- Pauline Longdon, initially a business owner, struggled to find a copywriter who could authentically represent her "woo" business.
- She hired a marketing company, but their copy was so bad it made her cry, leading her to start writing her own copy.
Authenticity in Copywriting
- Focus on authentic communication, avoiding overly "salesy" language.
- Write copy you'd show your loved ones; if you wouldn't sell the product to them, don't write for it.
Persistence Pays Off
- Pauline, already a successful copywriter, persistently pursued mentorship from legendary copywriter Paris Lampropoulos.
- Despite initial rejections, she strategically positioned herself and eventually became his student in a rigorous, soul-testing apprenticeship.