

Marketing #Unfiltered
Sophia
In “Marketing #Unfiltered," you don’t just learn awesome stuff to help you figure out marketing, you get the BTS scoop of building a business — the hilarious, the traumatic, and the “omg thank god I’m not the only one.” Hi! ✋🏻 I’m Sophia Parra and I’m a social media strategist for coaches. For years I ran an agency where I helped multiple six figure and seven figure coaches create content and strategies that build their following and drive traffic to their offers. My guests and I swap biz horror stories AND share notes around the strategies that took things to the next level. I also show up solo twice a week to answer YOUR marketing questions. So if you’re craving a podcast that feels like the perfect mix of biz talk with a coach and a catch up with your friends; grab a margarita and pull up a chair. I’ve got painfully relatable stories to make you laugh (or cry 🤣), and strategies and perspectives that will help you show up consistently and effectively.
Episodes
Mentioned books

Nov 28, 2022 • 18min
Ep 31 | Are you letting feelings or facts run the show?
Have you ever decided not to email your list more than once a week because you thought that would annoy people? Or have you chosen not to sell at a certain event because you didn’t want to come off as “salesy”? Or have you chosen not to act on a strategy because you thought people would judge you as pushy (or something)?If so – you need to listen to this. For years I let my feelings guide me. But the truth is, my feelings are not a representation of other people’s feelings. And I can see why acting on your gut in the beginning of business can be helpful – but when you start thinking about next-leveling – we gotta look at the FACTS. In this episode, we talk about: What “facts vs. feelings” means so you can course correct Three examples where this has played out for me to help you identify where it might be playing out for you RESOURCES: What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. Go here to check it out: www.whatthehecktopost.com

Nov 25, 2022 • 5min
Ep 30 | Should you open a separate Instagram page for your biz?
Let’s make this easy. Our shortest episode ever to answer one of the most common questions I get. RESOURCES: What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. Go here to check it out: www.whatthehecktopost.com

Nov 23, 2022 • 53min
Ep 29 | Copy that SELLS with the Queen of Copy, Ashlyn Carter 👑
This episode is like a marketing 101 class meets a southern charm holiday special! Ashlyn is here — if you don’t know her she’s the copywriting queen.(Real talk, Forbes said so! And Forbes knows what’s up.) She’s also like… a fresh baked blueberry muffin on Sunday Funday.You must know what I mean … You know that cozy, comforting moment where you have a hot coffee and a muffin … but it’s also #SundayFunday so you’ve got all this energy and excitement for a fun day off ahead? That’s Ashlyn. She is equal parts a warm embrace and a ball busting strategic hustler. She’s not just one helluva conversion copywriter, she’s a business owner who knows her sh*t and is VERY open about the highs and lows she went through to get here. We talk about: Why the heck your sales copy isn’t converting Her biggest launch lessons thanks to serving 8,000 students What your sales pages and lead magnet pages need to be converting at (and how to get them there!)How to grab more attention for your stuff …and more! We also play a little “game” which I call Ashlyn’s Holiday Gift Guide — that’s where she shared the biggest biz building lessons that she thinks you need to take into 2023 with you.It’s juicy y’all. Resources shared in this episode: The COPY BAR!! All of her templates at incredible “happy hour” rates: https://thecopy.bar/ Follow her on Instagram for copy tips and awesome content: https://www.instagram.com/ashlynscarter/ More info on how to write a website that converts:https://www.youtube.com/watch?v=93t7DLqU6h8&list=PLdbjmlD9euOn6dNaUoHh4EQ3jRQ_Ef-2Z Plus, how to write a sales page that converts! https://www.youtube.com/watch?v=ziajygoWGpk You can also learn more from Queen Ashlyn at her website: https://ashlynwrites.com/

Nov 21, 2022 • 10min
Ep 28 | Is using “pain points” manipulative?
I’m gonna say something a little controversial here…And whether you agree with me or not, I hope this conversation helps you see the importance of clarity. First, we’re gonna dive into the belief that pain points are manipulative. And then I’m gonna share an example of two of the same messages – but one shared without tapping into pain points, and the other shared with tapping into pain points – can’t wait to hear which one resonates with you. RESOURCES: What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. Go here to check it out: www.whatthehecktopost.com

Nov 18, 2022 • 24min
Ep 27 | Good Boss / Bad Boss: “It’s me, hi. I’m the problem, it’s me.”
Today’s episode is a new format… (and I hope you’ll let me know if you like it.) Every few weeks, I want to bring you behind the scenes and show you where I’m celebrating, and where I’m totally bombing as a business owner.Why? Because I wish I knew this rollercoaster that is building a business was NORMAL. So let’s have an honest conversation about it.

Nov 16, 2022 • 1h 22min
Ep 26 | How knowing your Human Design will impact your business with Megan Seamans
Megan Seamans is here to talk about your human design! Whether you want to listen to the episode to guess your type and check to see if you’re right later … or you want to know your type ahead of time so you can follow along, here’s a link to uncover your human design.In this episode, we’ll chat about: What the heck is human design? What are the characteristics of the different types? How can knowing your type impact how you design your business, your sales strategy, hiring, creating content, and more!Resources talked about in this episode: The Human Design Roadmap.With this roadmap, you will understand what your chart means so you can start integrating it into your life and business. You’ll also get some journal prompts for each prompt so you can start uncovering your inner magic! The Get Clients on Social Class Last chance to sign up! Our last classes are on…Wednesday, November 16th at 10am ET Friday, November 18th at 1pm ET.

Nov 14, 2022 • 24min
Ep 25 | Stop looking at your results (hear me out…)
We talk about A LOT in this episode. Why results are not what you should be obsessing over… (I know, I know. That seems like a weird one. But hear me out.) A real talk chat about whether or not you’re *ACTUALLY* doing the work you need to do to get the results you want… WHY sometimes we *think* we’re doing the right work, but we’re not. …and more. RESOURCES:THE GET CLIENTS ON SOCIAL class starts today! There are 3 sessions to choose from: Monday, November 14Wednesday, November 16And Friday, November 18. Go here to save your seat: http://getcoachsocial.com/class

Nov 11, 2022 • 16min
Ep 24 | Reasons (no one talks about) that you shouldn’t spend so much time on content
I am not here to share repurposing tips … or other time saving content tips. I am here to share data driven reasons all the time you spend on social media content is actually diminishing your ROI. I hope this perspective shift is what you’ll be thinking about when you post content. PLUS, that you’ll take it seriously when I challenge you to post 30 B+ pieces of content over the next 30 days.I’ll share more in the episode.Resources mentioned in this episode:The Get Clients on Social Class is happening on November 14th, 16th + 18th! And man will you LOVE this class if this episode resonates with you. Plus, it’s totally free. Save your seat: getcoachsocial.com/class

Nov 9, 2022 • 18min
Ep 23 | 5 BS beliefs that stop you from getting clients
Just like the title suggests, there are 5 BS beliefs (that I hear again, and again, and again!) that are stopping you from getting clients. Let’s walk through each one and talk about why they are total bullsh*t. The moral of the story: If we don’t get clear on the ACTUAL problem, you’ll get yourself stuck. Question your beliefs. Especially these five. Resources mentioned in this episode:The Get Clients on Social Class is happening on November 14th, 16th + 18th! And man will you LOVE this class if this episode resonates with you. Plus, it’s totally free. Save your seat: getcoachsocial.com/class

Nov 7, 2022 • 1h 7min
Ep 22 | Secrets to a membership people actually want to stay in with Liz Beadon
I am on FIRE from this call with membership retention strategist, Liz Beadon!If you have been dreaming about starting a membership you are going to learn a ton about how to put one out into the world successfully. And if you have a membership but are more focused on GROWING your membership than you are RETAINING your members, you’re missing a huge part of the pie and Liz Beadon has your back. In this episode we talk about: What goes into a kick ass membership The #1 thing you can do in 2023 to set your membership up to retain it’s members How to know what in your membership is FLUFF and should be cut How to price your membership AND MORE! Wayyy more.I also ask the age old question: What comes first? A membership… or an audience. And I love her response. So get ready for a great chat. Fly monkeys, fly!!!! (Okay… you’ll get that inside joke after you listen to the episode 😆) Resources discussed in this episode: The juicy masterclass, Secrets to a Mighty Membership, is coming out soon!!! Go here to learn more. Check out her Instagram page, she shares so much goodness. Plus, she’s got a free Facebook page called The Loyalty Growth Lounge! Plus…The Get Clients on Social Class is happening on November 14th, 16th + 18th! Get your free seat here.


