Sales Strategy & Enablement by Revenue.io

Brendan McAdams is the co-founder of Expertscape and Managing Director of Kiinetics. In today's conversation we dig into the changing nature of how salespeople are employed. In short, we explore the question: are we approaching a time when most sellers will not be employed as full-time employees of the companies whose products they sell? Will future sales employment look more like gig work? Or will it look more like professional sports? Where athletes auction off their services and sign huge guaranteed contracts. Huge contracts with much higher commissions. Plus, we explore what the implications will be for sales leaders and organizations of hiring increasing numbers of gig-based sellers.Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedInSponsored by:ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andyExplore the ringDNA Podcast Universe:Sales Enablement Podcast | https://bit.ly/SEP-LP-EDSelling with Purpose Podcast | https://bit.ly/SWP-LPRevOps Podcast | https://bit.ly/RP-LP

Phil M Jones, author of the best-selling book "Exactly What to Say," shares insights into the power of language in sales. He reveals the importance of using 'magic words' that help sellers open meaningful conversations and overcome buyer objections. The discussion delves into the nuances of persuasion versus manipulation, emphasizing integrity and trust-building. Phil also highlights the significance of human connection in customer retention and critiques traditional sales quotas, advocating for a supportive and fear-free selling environment.

Ray Rike is the founder and CEO of RevOps Squared, and host of the Metrics that Measure Up podcast. On today's episode we're talking all things sales metrics, the good, the bad and the ugly. Which ones works, which don't. And we also dive into the metrics sales leaders and sellers should be tracking and analyzing that actually move the needle on sales performance.Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedInSponsored by:ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andyExplore the ringDNA Podcast Universe:Sales Enablement Podcast | https://bit.ly/SEP-LP-EDSelling with Purpose Podcast | https://bit.ly/SWP-LPRevOps Podcast | https://bit.ly/RP-LP

Kristina Jaramillo is the founder of Personal ABM. Today we talk about how to win, protect and expand the EXACT accounts you want. We also dive into a larger sales problem: namely that sales is still stuck trying to push buyers through their sales process. Instead of sellers helping buyers create a buying vision so strong that buyers pull sales, marketing and account teams through the buying process. As Kristina shares, short sales-cycles, high margins, and high client retention rates are common rewards for sales people who allow their prospects to pull them into next steps. All very interesting. This and much much more.Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedInSponsored by:ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andyExplore the ringDNA Podcast Universe:Sales Enablement Podcast | https://bit.ly/SEP-LP-EDSelling with Purpose Podcast | https://bit.ly/SWP-LPRevOps Podcast | https://bit.ly/RP-LP

Michael Londgren is the CMO at Seismic. Today we're going to discuss the findings from the 2021 edition of Seismic's annual benchmark report on sales enablement titled, "Decoding the Best Practices of Visionaries." First, Michael shares how Seismic defines a sales enablement visionary. Then Michael and I dig into the 5 key findings for sales enablement leaders in Seismic's report. Position sales enablement as a strategic priority Drive go to market alignment by applying sales enablement across entire customer life cycle Avoid Tech silos by leveraging well integrated go to market tech stacks Encourage the adoption of sales enablement platform capabilities Use insights to scale best practices across the organization And what visionary organizations do differently in each of these categories to drive better results across all customer facing roles. All of this and much much more.Here's the link to download the report: https://seismic.com/sales-enablement-maturity-index-study/Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedInSponsored by:ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andyExplore the ringDNA Podcast Universe:Sales Enablement Podcast | https://bit.ly/SEP-LP-EDSelling with Purpose Podcast | https://bit.ly/SWP-LPRevOps Podcast | https://bit.ly/RP-LP

Darin Dawson is the President and co-founder of BombBomb. There's been so much talk about video and sales over the past year. Most of it connected to using services like Zoom or Teams for sales calls with buyers. That's all well and good but most of the communications you have with buyers are asynchronous. They're not interactive. They're messages. In one form or another. Today Darin and I talk about the power of video messaging to effectively move deals forward. If nothing else over the past year, sellers (and buyers) have become much more comfortable with video (or at least they should have) and it just makes sense for all sellers to extend the use of video into all of your communications with buyers. Darin and I dig into steps you can take to level up your video messages.Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedInSponsored by:ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andyExplore the ringDNA Podcast Universe:Sales Enablement Podcast | https://bit.ly/SEP-LP-EDSelling with Purpose Podcast | https://bit.ly/SWP-LPRevOps Podcast | https://bit.ly/RP-LP

Hey folks. I'm taking the day off. And my friend Howard Brown (CEO and Founder of ringDNA) is taking my place behind the mic. On this episode Howard talks with Mary Grothe (CEO at House of Revenue). This is our final episode in our series of conversations for #MentalHealthAwarenessMonth. While I may play a sales-psychologist on this podcast, Howard's the real deal - a trained psychologist. In their conversation, Mary shares her sales and mental health journey. From her early successes and the demands she put on herself. To the expectations of other people that she felt pressured to live up to. And how she ended up in a very dark place.Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedInSponsored by:ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andyExplore the ringDNA Podcast Universe:Sales Enablement Podcast | https://bit.ly/SEP-LP-EDSelling with Purpose Podcast | https://bit.ly/SWP-LPRevOps Podcast | https://bit.ly/RP-LP

Brandon Fluharty is the Vice President of Strategic Accounts at LivePerson. Today we're having a conversation about health and well-being in sales. And how those are tied to your ability to perform at your best. To be the best version of you. We start by talking about why sellers should approach sales like an athlete. We dig into the four critical areas of your life that Brandon has identified that sellers need to monitor: Sleep Skills Strain - the amount of mental and physical efforts Satisfaction The successful seller understands that physical and mental well-being are essential to unlocking your potential to become the very best version of you. Brandon and I talk about a new organization he's launching for individual sellers to improve their overall performance in life and work: Be Focused. Live Great.Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedInSponsored by:ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andyExplore the ringDNA Podcast Universe:Sales Enablement Podcast | https://bit.ly/SEP-LP-EDSelling with Purpose Podcast | https://bit.ly/SWP-LPRevOps Podcast | https://bit.ly/RP-LP

Jeff Riseley is the founder of the Sales Health Alliance. Today we are talking about the long term ramifications of this last year on salespeople. Few companies have acknowledged this extraordinary situation and most are pushing harder than ever. We dive into why Jeff believes that sellers are relying too heavily on willpower to push through their work tasks and are unable to rest and recover effectively. In his mind, this means an OVERCORRECTION is coming. Jeff believes that one outcome of this will be a sizable increase in what he calls "sales sabbaticals" AKA – top Salespeople deciding to take a break. We talk about why he believes this is going to rock the workforce and sales teams all over the world. We also dive into what sales managers need to be doing, right now, to create a sales environment where they can balance the stress and the need for performance.Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedInSponsored by:ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andyExplore the ringDNA Podcast Universe:Sales Enablement Podcast | https://bit.ly/SEP-LP-EDSelling with Purpose Podcast | https://bit.ly/SWP-LPRevOps Podcast | https://bit.ly/RP-LP

Amy Hrehovcik is a sales enablement expert and host of the RevenueReal Hotline. On today's episode Amy shares the story of her mental health journey. We dig into how the stresses of the past year are not in the past. And why sellers need to be vigilant in monitoring their own mental health even as it appears like the worst part of the pandemic is over. We also dive into the role sales management plays in creating sales cultures. Follow Andy: LinkedIn | https://bit.ly/Andy-LinkedInSponsored by:ringDNA | Transform your sales team into a high-performing revenue engine | www.ringDNA.com/andyExplore the ringDNA Podcast Universe:Sales Enablement Podcast | https://bit.ly/SEP-LP-EDSelling with Purpose Podcast | https://bit.ly/SWP-LPRevOps Podcast | https://bit.ly/RP-LP