Lives of Tomorrow

Lives of Tomorrow host and WGSN CEO Carla Buzasi welcomes WGSN Asia Futures and Cultural Strategist Alison Ho to explore the transformative trend of solo living in Asia and its global implications. Alison explains how this shift is reshaping societal norms, influencing economies and creating opportunities in pet parenting and AI companionship. Learn about cultural and economic drivers, the companionship economy and technology’s role in supporting solo dwellers, offering insights for a global audience.

Martina Rocca, a cultural strategist at WGSN, dives into today's consumer psyche shaped by heightened fears. She highlights alarming trends like eco-anxiety and the unsettling role of AI, revealing how these fears influence purchasing decisions. Martina points out the generational shifts in relationships and the notion of a 'sexless' trend affecting young people. She encourages brands to prioritize emotional intelligence and authentic connections, moving beyond mere transactions to foster trust and sustainability.

In this episode of Lives of Tomorrow, WGSN’s CEO Carla Buzasi and Senior Marketing Strategist Rebecca Rom-Frank discuss how streaming has overtaken cable in the US, the influence of smart TVs and the future of live sports streaming. Gain insights into the cultural implications of this media evolution for both brands and consumers, including the growth of shoppable media and the return of physical formats such as DVDs. Tune in to explore the significant shift from traditional TV to streaming platforms. 

In this episode, WGSN CEO Carla Buzasi invites Head of Kidswear, Erin Rechner to reveal kidswear trend directions and the powerful influence of Gen Alpha on fashion. From joyful dressing and gamified fashion to the rise of digital avatars, learn how this tech-savvy generation is outfitting the industry.We dive into the Gen Alpha behaviours driving movements like affordability and sustainability, and how brands can adapt to their needs. Don’t miss the key strategies to appeal to parents and children as technology accelerates in our dynamic economy.

Duncan Clark, Co-founder and CEO of Flourish and Head of Europe at Canva, brings his expertise in data journalism and design to the conversation. He delves into the evolution of visual communication and the impact of AI on democratizing design. Duncan highlights the power of transforming raw data into compelling narratives, sharing insights on emotional storytelling and historical examples like John Snow's cholera map. He emphasizes the need for strong data teams to create engaging visuals and predicts that AI will enhance accessibility and interactivity in data storytelling.

WGSN CEO Carla Buzasi invites WGSN VP of Content and Director of Beauty Clare Varga to discuss the key trends and consumer personas that will shape the beauty market by 2027. Enter The Energisers – a playful and optimistic consumer group revolutionising the beauty industry. Clare explores how innovative products, community engagement and the significance of emotional connections will drive change in the coming years. Tune in to learn about the evolution of the lipstick index and the importance of transparency in brand-consumer relationships.

WGSN CEO Carla Buzasi speaks to author and filmmaker Ruth Whippman about how masculinity is transcending traditional gender stereotypes and the challenges boys face in contemporary society. They explore the importance of open discussions about masculinity, emotional expression and connection, and the need for empathy among boys.Ruth uncovers cultural changes and the impact of screen time on social interactions, encouraging understanding in conversations about gender. Join them to discover modern boyhood, influenced by play from childhood development, including the marketing of toys that form perceptions of gender roles for future generations.

In this episode, WGSN’s CEO, Carla Buzasi, and Lifestyle Strategist, Hannah Allan, discuss the evolving food trends among Millennials, focusing on their preferences for nostalgia, comfort food and health-conscious fresh convenience.Hannah shares insights into how Millennials are navigating their busy lives with low-fuss meals while prioritising social dining experiences. The conversation highlights the importance of the generational impact on food choices and the growing focus on longevity and wellness in the food and beverage industry.

Allyson Rees, Senior Consumer Lifestyle Strategist at WGSN, co-authored the report on future consumer behaviors. In the discussion, she introduces four key personas shaping 2027: Privacy Keepers, Conventionalists, New Independence, and Energisers. The conversation highlights the impact of technology on shopping habits and the growing necessity of digital decluttering for mental well-being, especially among younger generations. They also explore how brands need to foster authentic connections to thrive in a rapidly changing consumer landscape.

The speed of tech is driving our desire for more real-life experiences. In this episode, WGSN CEO Carla Buzasi speaks with Ella Hudson, head of research at WGSN, about why and what this will mean for us in the future.From technology’s limitations and the importance of emotional connections to the need for intentional technology use, they explore how ‘digital minimalism’ is becoming mainstream. Tune in to discover the impact of technology on youth, the importance of community spaces, and the future of design in fostering human connection.