Lives of Tomorrow

Data Storytelling – from Numbers to Narratives

Jul 15, 2025
Duncan Clark, Co-founder and CEO of Flourish and Head of Europe at Canva, brings his expertise in data journalism and design to the conversation. He delves into the evolution of visual communication and the impact of AI on democratizing design. Duncan highlights the power of transforming raw data into compelling narratives, sharing insights on emotional storytelling and historical examples like John Snow's cholera map. He emphasizes the need for strong data teams to create engaging visuals and predicts that AI will enhance accessibility and interactivity in data storytelling.
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ANECDOTE

Mapping Revealed A Hidden Cause

  • John Snow mapped cholera cases in Soho and located a contaminated well by plotting addresses on a dot map.
  • He removed the well handle and stopped the outbreak, showing visualization revealed the cause.
ADVICE

Democratize Visual Communication

  • Democratize visual communication to empower anyone to design across devices and languages.
INSIGHT

AI Scales Design Participation

  • AI acts as a workflow tool that expands who designs rather than replaces designers.
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