MAFFEO DRINKS

Episode Deep-Dive Analysis Available at maffeodrinks.com In this episode of the Maffeo Drinks Podcast, we dive into the complexities and innovations within the non-alcoholic beverage industry. Joined by guest Alice Bidini, we explore the challenges and strategies of introducing new drink trends in emerging markets such as Saudi Arabia. We discuss the importance of understanding local taste profiles and consumer behavior, especially in culturally diverse regions like Stockholm and Riyadh. Highlights include our experiences in the evolving bar scene, the innovative concept of a female-only staffed bar at the Four Seasons in Riyadh, and the cultural shift needed to accept new beverage trends. Alice shares her journey of pioneering drink trends, shedding light on building consumer trust and adapting to local preferences. Tune in to learn about reshaping traditional beverage offerings and the satisfaction of turning hesitant consumers into loyal patrons. 00:00 Welcome and Introduction 00:28 Managing Expectations in the Bar Industry 03:44 The Bar Scene in Saudi Arabia 06:45 Challenges of Non-Alcoholic Spirits 10:53 Consumer Behavior and Marketing 13:28 Dining and Drinking Culture in Saudi Arabia 15:03 Creating a New Beverage Culture 15:25 The Italian Espresso Bar Experience in Stockholm 17:28 Introducing Aperol Spritz in Prague 18:39 Navigating Local Drinking Cultures 19:37 The Role of Experts in Riyadh's Cocktail Scene 22:00 Trends in the Bar Industry 23:36 Closing Thoughts and Future Plans About The Host: Chris Maffeo About The Guest: Alice Bidini Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Episode Deep-Dive Analysis Available at maffeodrinks.com In this episode of the Maffeo Drinks Podcast, I am joined by Alice Bidini, an experienced bartender and bar manager from the Four Seasons Hotel in Riyadh. Alice shares her journey from Rome to London, Kuala Lumpur, and now Ryadh. We dive into the unique beverage preferences in different countries and the challenges of introducing new drink concepts, especially in a non-alcoholic market like Saudi Arabia. We discuss how cultural and religious influences shape drinking habits in Malaysia and Saudi Arabia and how London's diverse landscape impacts its vibrant bar scene. Our conversation also explores the global adaptation of Italian cuisine and drinks, from 'Nduja pizza to Negroni cocktails, and the efforts to balance authenticity and local tastes. Tune in to learn about the cultural nuances shaping global palates and the innovative ways bartenders are rising to these challenges. 00:00 Introduction and Welcome 00:28 Guest Introduction: Alice's Journey 03:13 Cultural Insights and Market Differences 07:56 Exploring Taste Profiles Across Regions 11:29 The Melting Pot of London 13:20 Understanding Dry and Wet Cultures 14:04 Regional Drinking Preferences 15:09 Peroni's Popularity in the UK 17:53 Challenges of Non-Alcoholic Bartending in Saudi Arabia 21:42 Adapting to Local Tastes 28:58 Conclusion and Final Thoughts About The Host: Chris Maffeo About The Guest: Alice Bidini Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Episode Deep-Dive Analysis Available at maffeodrinks.com In this episode of the Maffeo Drinks Podcast, Chris Maffeo discusses the dynamic nature of the drinks industry with guest Philip Duff. The conversation highlights the challenges large companies face in adapting to market demands and the agility of smaller brands to innovate. The discussion delves into the importance of grassroots brand building and understanding consumer behavior, using examples like Peroni's success in Scandinavia and Mezcal's rise. Maffeo and Duff critique the reliance on standard research reports and emphasize the value of unconventional insights. The episode concludes with insights into risk-taking in large firms and the significance of sustaining brand relevance through continuous market engagement. 00:00 Introduction and Welcome 00:28 Big Companies vs. Small Brands 02:38 Case Study: Peroni's Success in Scandinavia 05:40 The Impact of Mexican Cuisine on Agave Spirits 07:46 Challenges in Big Firms and Market Research 13:14 The Art of Brand Building 24:00 The Mezcal Trend and Luxury Marketing 26:39 Understanding Consumer Trends 31:38 Conclusion and Farewell About The Host: Chris Maffeo About The Guest: Phillip Duff Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Episode Deep-Dive Analysis Available at maffeodrinks.com In this episode of the Maffeo Drinks Podcast, host Chris Maffeo welcomes guest Philip Duff, a renowned bar industry personality and brand owner. They engage in a vibrant discussion about the complexity of creating and managing a brand in the drinks industry, drawing from Philip's diverse experiences. Chris emphasizes the importance of learning and adapting in the ever-evolving beverage industry and the importance of never being afraid to take risks. The discussion touches on brand creation, the demographic approach, and the significance of brand uniqueness. The conversation delves into identifying market gaps, consumer demographics, the evolution of drinking occasions, and how brands like Cointreau and Fireball succeeded by seizing opportunities. They explore how timing and adaptability can be pivotal in making a brand successful, citing examples of industry giants who were once small players. Throughout, Chris and Philip share insights on the significance of pivoting and continuously engaging with the evolving landscape of the drinks industry. 00:00 Welcome to the Maffeo Drinks Podcast 00:27 Introducing Philip Duff 01:40 The Journey of Brand Building 05:19 Navigating the Liquor Industry 07:48 Targeting the Right Audience 24:56 The Importance of Timing and Trends 38:13 Conclusion and Final Thoughts About The Host: Chris Maffeo About The Guest: Phillip Duff Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Episode Deep-Dive Analysis Available at maffeodrinks.com In this episode of the Maffeo Drinks Podcast, with guest Chris LeBeau, we explore the nuances of flavor profiles, consumer preferences, and the intricacies of crafting an exceptional cocktail. LeBeau shares insights on how different cultural backgrounds and personal tastes influence drink choices and experiences. He discusses the importance of storytelling and emotions in drink presentation, the role of brands in cocktail creation, and how bartenders and consumers can better communicate to achieve a satisfying drinking experience. The dialogue emphasizes understanding where good drinks originate, looking beyond brands to quality ingredients, and exploring novel mixer concepts. The episode invites listeners to embrace drink-making with a discerning palate and open mind. 00:00 Welcome to the Mafeo Drinks Podcast 00:28 The Ferris Wheel of 50 Best Bars 00:54 Taste Profiles and Restaurant Experiences 03:02 Categorizing Cocktails and Menu Descriptions 07:55 Brand Influence on Cocktail Menus 10:34 Personal Preferences and Cocktail Choices 17:51 Cultural Influences on Taste 21:29 The Impact of Small Additions in Cocktails 21:57 Bridging Taste Profiles: From Rum to Whiskey 22:41 Exploring Boulevardier Variations 23:47 Understanding Barrel Aging and Spirit Mellowing 24:55 Building Trust with Customers2 5:32 Maximizing Tasting Experiences in Classes 26:09 Avoiding Assumptions in Drink Preferences 30:18 The Importance of Reading the Room 36:55 Evaluating Bartender Skills and Drink Quality 39:42 Final Thoughts and How to Connect About The Host: Chris Maffeo About The Guest: Chris LeBeau Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Episode Deep-Dive Analysis Available at maffeodrinks.com In this episode of the Maffeo Drinks Podcast, we have an insightful discussion with Chris Le Beau, who transitioned from a strategic consulting role into the world of mixology. The conversation explores Le Beau's passion for cocktails and the journey of learning and teaching cocktail-making. Key topics include the importance of mastering classic cocktails like the Old Fashioned, the impact of consumer perceptions on cocktail culture, and the significance of designing accessible yet informative menus in bars. We also discuss effectively bridging the gap between complex mixology and everyday cocktail enjoyment. Throughout the episode, the emphasis is on refining the basics and imparting knowledge to create a better drinking experience for everyone. 00:00 Welcome to the Maffeo Drinks Podcast 00:27 Guest Introduction and Background 01:09 Journey into Mixology 03:51 From Passion Project to Business 04:23 Consumer Perspective on Cocktails 10:57 The Importance of Cocktail Fundamentals 13:05 Challenges in Cocktail Culture 28:17 Menu Design and Customer Experience 33:30 Closing Remarks About The Host: Chris Maffeo About The Guest: Chris Le Beau Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Episode Deep-Dive Analysis Available at maffeodrinks.com In episode 76, we continue the conversation with Rob Malin from Ep. 75. We delve into the complexities of incorporating sustainability into a wine brand's selling story. We talk about the impact of consumer trends and government legislation on brand growth, and discover strategies for balancing traditional wine marketing with innovative sustainable practices. Time Stamps 00:00 Introduction and Episode Overview 00:48 Incorporating Sustainability into Wine Branding 02:43 Consumer Trends and Government Legislation 03:52 Packaging and Consumer Perception 06:47 Target Occasions vs. Target Consumers 09:03 Challenges and Opportunities in Wine Marketing 15:17 The Role of Education in Sustainability 27:25 Reflections and Future Strategies 32:01 Final Thoughts and Where to Find Us About The Guest: Rob Malin About The Host: Chris Maffeo Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Episode Deep-Dive Analysis Available at maffeodrinks.com In episode 75, we delve into the unique journey of 'When in Rome' wine with its founder, Rob Malin. We discover how challenging traditional wine packaging led to innovations like bag-in-box and paper bottles, driven by the brand's environmental commitments. Rob shares insights on the complexities of entering the UK market, the impact of bottom-up and top-down strategies, and the importance of local versus national listings. We talk about the crucial role of premium retailers like Waitrose in their growth, the financial hurdles faced by new brands, and the potential of cross-category competition in alcoholic beverages. Time Stamps 00:00 Introduction to the Maffeo Drinks Podcast 01:04 Welcoming Rob Malin: Founder of When in Rome Wine 02:09 Exploring the Wine and Spirits Industry 03:57 The Rise of Canned Alcoholic Drinks 07:37 The Story Behind When in Rome Wine 13:05 Challenges and Strategies in the UK Market 17:32 Innovative Packaging and Environmental Impact 26:56 Building a Brand in Supermarkets 28:16 The Importance of Rate of Sale and Distribution 41:19 Conclusion and Final Thoughts About The Guest: Rob Malin About The Host: Chris Maffeo Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Episode Deep-Dive Analysis Available at maffeodrinks.com In this episode, I host the legendary Indie Bartender, Cocktailman Danil Nevsky for a deep dive into the dynamic world of bartending and brand interactions. We discuss the evolution of the hospitality and drinks industry, and tackle the ongoing disconnect between bartenders and brand managers. Danil offers insightful critiques on the state of the industry, sharing anecdotes and observations on brand ambassadors' roles, the rise of cocktail culture, and the generational shift in bartending. We also explore the adaptation of bar experiences to be more consumer-friendly and the critical role of social media in modern bartending. The episode is both a nostalgic look back and a hopeful glance forward, making it a must-listen for anyone interested in the symbiotic relationship between bars and brands. I hope you will enjoy our chat NB It contains Hard Language, which is not suitable for all audiences. Time Stamps 00:00 Introduction to the Podcast 01:20 Meet Danil Nevsky: Indie Bartender 02:29 The Disconnect Between Bartenders and Brands 04:20 The Evolution of the Spirits Industry 06:22 Generational Drinking and Market Changes 07:59 The Role of Brand Ambassadors 09:21 The Impact of Social Media and Technology 13:14 Challenges in Brand and Bar Collaboration 16:04 The Future of Bartending and Brand Interactions 38:04 The Evolution of Cocktail Content Creators 38:44 The Oral Tradition of Bartending 39:12 The Impact of Content Creators on Bartending 44:14 Brand Relationships in the Bar Industry 46:43 Balancing Brand and Bar Dynamics 51:47 The Role of Bartenders in Enhancing Customer Experience 55:47 Cultural Influences on Cocktail Culture 01:06:16 The Future of Cocktail Culture 01:10:35 Final Thoughts and Farewell About The Host: Chris Maffeo About The Guest: Danil Nevsky Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com 

Episode Deep-Dive Analysis Available at maffeodrinks.com In episode 073, I continue the conversation with Filiberto Amati on his Growth, Brands and More Podcast. I explain the concept of 'Drinks Builder' and we delve into the blurred lines between marketing and sales, discussing how to create demand before capturing it. I emphasize the importance of understanding customer needs, solving problems with your brand, and building communities, particularly among bartenders. We discuss successful case studies, the impact of strategic thinking on the supply chain, and tools for effective marketing and advocacy. This conversation is packed with insights on creating a strong demand for your beverage brand through a bottom-up approach. Time Stamps 00:00 Introduction and Episode Overview 01:12 Understanding the Concept of Drinks Builder 02:17 Creating Demand Before Capturing It 03:46 The Role of Bartenders and Community Building 05:18 Strategic Thinking and Supply Chain Impact 06:23 Building a Commercial Proposition 07:39 Generating Demand in Non-Traditional Venues 11:55 The Importance of Insight and Problem-Solving 21:07 The Role of Advocacy and Community in Marketing 33:08 Final Thoughts and Conclusion About The Host: Filiberto Amati About The Guest: Chris Maffeo Interested in Group Subscriptions, Keynote Presentations or Advisory? You can get in touch at bottomup@maffeodrinks.com or find out more at maffeodrinks.com