

The Dentalpreneur Podcast w/ Dr. Mark Costes
Dental Consulting
The goal of this podcast is to assemble the greatest minds of the dental profession and to pass on their most valuable and succinct lessons, in order to help you to achieve your full potential in practice and in life. Let's face it. Dentistry can be a frustrating and isolating profession... but you don't have to be an island anymore.
It's possible to become more profitable, less stressed and more fulfilled in your career and it's our mission is to help you get there.
For a whole host of free practice building tips and resources, visit our website at TrueDentalSuccess.com
It's possible to become more profitable, less stressed and more fulfilled in your career and it's our mission is to help you get there.
For a whole host of free practice building tips and resources, visit our website at TrueDentalSuccess.com
Episodes
Mentioned books

Jul 3, 2023 • 22min
1743: The Current Consolidation Appetite
On today's episode of the Dentalpreneur Podcast, recorded live at the Dental Success Summit, Dr. Mark Costes interviews Brian A. Colao, a leading authority in the DSO (Dental Support Organization) space. Brian has transformed Dykema's DSO group into a renowned leader in middle-market DSO buy-side and sell-side transactions. In this insightful interview, Dr. Costes explores the current landscape of dental consolidation and the impact of interest rates and the economic climate on the appetite for consolidation. Brian shares his expertise, highlighting that consolidation in the DSO space continues to be explosive due to low transaction risks, availability of bank loans, and investments from private equity funds. The conversation further delves into the dynamics of the private equity world, where the need to deploy capital drives interest in dental assets. Brian discusses the shift in focus from buying more EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) to achieving same-store growth as market restrictions increase. Dr. Costes also explores the trend of younger doctors selling to private equity earlier in their careers compared to mid to late career dentists. Brian confirms this pattern, explaining how many dentists fresh out of dental school are bypassing private practice and directly entering the DSO realm. Don't miss this engaging interview that provides valuable insights into the DSO industry and the trends shaping it. Tune in to the full episode and gain expert knowledge from Brian Colao's extensive experience. EPISODE RESOURCES https://www.dykema.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Jun 30, 2023 • 37min
1742: Marketing Better Stories
On today's episode of the Dentalpreneur Podcast, recorded live at the Dental Success Summit, Dr. Mark Costes welcomes Joshua Scott, the owner and CEO of Studio 8E8, a story-driven dental marketing agency. Joshua kicks off the presentation by highlighting the importance of the "WHY" in storytelling and marketing, emphasizing that people remember stories 22 times more than facts or statistics. Throughout the interview, Joshua delves into the concept of marketing through the lens of the "WHY" or "HOW," rather than just focusing on the "WHAT." He shares valuable insights on how to market your story effectively by answering three essential questions: what experience or relationship has shaped you, what gives you energy, and what do you see. The underlying mission of Studio 8E8 is to find and tell the good, true, and beautiful stories within dentistry. Joshua believes that the day-to-day grind often obscures the amazing stories that are right in front of us. By stepping back and seeing the big picture, the true beauty of dentistry becomes clear. Studio 8E8 aims to bring these stories to life through story-first marketing that captivates and connects with people. As the presentation concludes, Joshua expresses his gratitude to those who have been part of his journey and extends an invitation to everyone to embrace and share more stories that are good, true, and beautiful. Don't miss this insightful episode where Dr. Mark Costes interviews Joshua Scott of Studio 8E8. To learn more about Studio 8E8 and experience their story-driven dental marketing approach, visit their website at joshuascott.com. And be sure to stay tuned for the next Dental Success Summit, happening in 2024 in San Antonio, TX. Elevate your dental marketing with the captivating and connecting power of Studio 8E8. EPISODE RESOURCES https://s8e8.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Jun 29, 2023 • 45min
1741: The Dental Success Universe
On today's episode of the Dentalpreneur Podcast, recorded live at the Dental Success Summit, Dr. Mark Costes dives into the concept of success within the Dental Success Universe, which includes entities like DSI (Dental Success Institute), DSN (Dental Success Network), SOI (Summit of Influence), and more. He explores the Four Futures: Mind, Money, Meaning, and Muscle, providing in-depth insights on each. Dr. Costes begins by discussing the importance of the Mind and developing a positive philosophy to navigate the stresses of life in a healthy way. He emphasizes the practice of mindfulness and gratitude, along with daily journaling of three things to appreciate, as effective tools to maintain a positive perspective. Next, he delves into the concept of Meaning, highlighting the significance of close connections with others and a higher power. Dr. Costes emphasizes the happiness and sense of purpose that arise from meaningful relationships and the belief in something greater than ourselves. The presentation then moves on to the significance of the Muscle, emphasizing the positive effects of maintaining a healthy body. Dr. Costes highlights the correlation between physical well-being and an improved outlook on life. He encourages regular exercise, healthy eating habits, and quality sleep as essential components of a vibrant and healthy life. Finally, Dr. Costes addresses the importance of focusing on the Money aspect of success. Whether it's managing personal finances or improving the financial position of a business, he stresses the need to make daily efforts towards financial growth and security. Don't miss this thought-provoking presentation that delves into the Four Futures and provides practical insights for achieving success in various aspects of life. Tune in to the full episode to gain valuable knowledge from Dr. Mark Costes' expertise. And make sure to stay tuned for the next Dental Success Summit in 2024, taking place in San Antonio, TX. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Jun 28, 2023 • 32min
1740: We Got Issues!
On today's episode of the Dentalpreneur Podcast, we bring you an exclusive part 1 episode from the Dental Success Summit 2023 in San Antonio, TX. Dr. Mark Costes kicks off the summit with a powerful presentation on the need for reform in dental education, the challenges of dental insurance, the ongoing workforce crisis, and the importance of fostering professionalism and collaboration in the industry. Join us as Dr. Costes delves into these pressing issues and shares his insights on how we can navigate these challenges and drive positive change in the dental field. This thought-provoking episode sets the stage for an impactful summit experience. Don't miss out on this informative discussion! Tune in to the full episode and stay tuned for part 2 coming tomorrow. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Jun 27, 2023 • 31min
1739: Punch Fear in the Mouth Pt. 2
On today's episode, we have the second half of the presentation from DSS 2019 with Dr. David Maloley, the force behind the "Relentless Dentist" platform and an advocate for the thriving dental practice. In this episode, we delve deeper into Dr. Maloley's philosophy on living a fulfilling life, both within and outside the dental practice. We explore the concepts of regret, fulfillment, and the process of embracing change. He shares his insights on the importance of living with intention, stressing the transformative power of commitment and courage when starting something new. Central to our discussion is the concept of purpose. Dr. Maloley guides us on a journey towards understanding and embracing our unique purpose, asserting that the pursuit of becoming the best version of ourselves can lead to both personal and financial success. We conclude with an engaging exploration of the "power pyramid," a tool Dr. Maloley uses to illustrate how money can become a by-product of our pursuit of personal growth and achievement. If you haven't yet listened to Part 1 of our conversation with Dr. David Maloley, be sure to check it out for even more insights on thriving in the dental practice. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Jun 26, 2023 • 33min
1738: Punch Fear in the Mouth Pt. 1
On today's episode, we have a 2-part episode from DSS 2019 with Dr. David Maloley, a renowned author, speaker, podcaster, executive coach, and owner of the "Relentless Dentist" platform, we delve into the challenges and fears that often plague dental professionals. Dr. Maloley, known for his 360-degree approach to the business side of dentistry, shares his wisdom on creating thriving dental practices without sacrificing personal time and passion. With his years of hands-on experience and a proven track record in helping dentists build successful practices, he brings unique and invaluable insights to our conversation. In this episode, Dr. Maloley poses the important question, "What are you afraid of?" and offers thought-provoking ideas on improving our relationship with fear and time. He shares a personal ski trip story, deftly illustrating the importance of heeding advice from others. Finally, we discuss how to rise when you feel "broken" within your practice and are unintentionally burdening those around you. You don't want to miss Part 2 of our conversation with Dr. David Maloley, where we will explore how to live a life of fulfillment without regret, harness the power of purpose, and much more. Stay tuned! EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

10 snips
Jun 23, 2023 • 1h 6min
1737: PPO's - Yes or No
On today's episode of the Dentalpreneur Podcast, we have a special webinar featuring the Lady Leaders from the Dental Success Network (DSN): Dr. Summer Kassmel, Amy Hernandez, Allison Puppe, and Ashlee Hirschfeld. During this webinar, these dynamic professionals dive into various topics related to dental insurance and practice management. Amy Hernandez, RCM Department Lead, shares her expertise in optimizing insurance processes and building a strong team. Dr. Summer Kassmel, a practicing dentist with a focus on clear aligner therapy, provides valuable insights on enhancing patient outcomes and coaching younger doctors. Allison Puppe, an Insurance Coordinator, brings her experience and knowledge to discuss insurance strategies and the importance of fee adjustments. Ashlee Hirschfeld, Chief Operations Officer of Dental Success Network, shares her expertise in streamlining operations and delivering results for dental practices. Join us as we explore the intricacies of dental insurance, assessing the need to drop PPOs, data-driven decision-making, fee adjustments, benchmarking, maximizing procedure codes, and renegotiating contracts with insurance providers. Gain valuable insights and practical tips from these industry experts to optimize your practice's insurance processes and profitability. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Jun 22, 2023 • 26min
1736: Deep Tactical
On today's episode, we have a special treat for you as Dr. Mark Costes takes the stage to deliver an insightful presentation on systemization jumpstart. In this engaging talk, Dr. Costes explores the power of effective checklists and protocols in streamlining dental practice operations. Join us as Dr. Costes dives into various checklists including "Back Office End of Day", "AM Office Manager Protocol", "Down Time Protocol", and more. Discover the importance of these checklists in optimizing daily workflows and ensuring smooth operations. Dr. Costes also delves into the world of effective meetings and agendas, discussing morning, weekly, monthly, and quarterly meetings and what each entails. Learn how these structured meetings can drive productivity, accountability, and team cohesion. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Jun 21, 2023 • 34min
1735: The Power of Systems
On today's episode, we bring you a captivating presentation from the Dental Success Summit (DSS) 2018 by Dr. Aaron Nicholas. Dr. Nicholas, the founder of Monday Morning Dentistry (MMD) and a highly experienced dentist with over 30 years in the field, shares his expertise on "The Power of Systems." In this thought-provoking presentation, Dr. Nicholas dives deep into the importance and impact of implementing effective systems in your dental practice. He shares his own journey and how he discovered the power of systems to drive efficiency, productivity, and overall success. Dr. Nicholas covers a wide range of systems, including training systems, clinical systems, molar root canal systems, accelerated hygiene systems, and presenting treatment systems. By breaking down each system, he showcases the immense value they bring to the practice and emphasizes that 90% of success lies in having the right systems in place. As the founder of Monday Morning Dentistry, Dr. Nicholas brings a wealth of knowledge and practical experience to his presentation. He goes beyond theoretical concepts, providing actionable steps and insights to help you streamline your practice and maximize efficiency. If you're seeking to enhance your practice management, improve efficiency, and create a happier and more successful dental practice, this presentation is a must-watch. Tune in now to gain valuable knowledge and practical strategies from Dr. Aaron Nicholas. Don't miss out on this opportunity to harness "The Power of Systems" and take your practice to new heights. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Jun 20, 2023 • 53min
1734: Recession Marketing Trends
On today's episode, we bring you a highly informative webinar hosted within the Dental Success Network (DSN). Dr. Mark Costes, Dr. Addison Killeen, and Ryan Gross join forces to provide valuable insights and strategies for navigating the current economic landscape and maximizing the effectiveness of your marketing efforts. Dr. Addison Killeen, a seasoned dentist, author, speaker, and business coach, shares his expertise in practice management and highlights the signs of an upcoming recession. He delves into marketing trends and the importance of closely monitoring key performance indicators (KPIs) to make informed decisions in challenging times. Drawing from his extensive experience, Dr. Killeen offers practical advice on how to adapt and thrive in the face of economic fluctuations. Dr. Mark Costes, the owner of DSN, brings his unique perspective as a dentist and dental coach who has successfully started and acquired numerous practices. He shares valuable insights on the effectiveness of marketing campaigns and draws parallels between current trends and previous recessions. Dr. Costes, known for his candid approach, provides actionable strategies for optimizing your operations and staying ahead of the curve. Ryan Gross, a marketing expert and CEO of CMOShare, adds his wealth of knowledge and experience to the discussion. With a background in working with dental practices and the attraction industry, Ryan offers practical techniques for increasing revenue through effective marketing and communication strategies. His expertise in managing budgets and driving new patient acquisition and retention makes his insights invaluable. During the webinar, the panelists delve into the operational responses necessary to navigate the changing trends. They share actionable strategies to help dental professionals adapt their operations, streamline processes, and maintain growth even in uncertain times. If you're looking to gain a deeper understanding of the signs of an upcoming recession, marketing trends, and operational responses to economic fluctuations, this webinar is a must-watch. Tune in now to gain valuable knowledge and practical strategies from Dr. Mark Costes, Dr. Addison Killeen, and Ryan Gross. Don't miss out on this opportunity to stay ahead of the curve and position your practice for long-term success. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast


