The Dentalpreneur Podcast w/ Dr. Mark Costes

On today's episode, we sit down with best-selling author and media strategist Aurora Winter for the first of a two-part conversation. Aurora, a former TV executive turned entrepreneur, shares her expertise in storytelling, neuroscience, and publishing. She dives into her journey from writing nonfiction to creating a young adult fantasy series, inspired by her love for impactful stories like C.S. Lewis' The Chronicles of Narnia. Aurora discusses the transition between traditional publishing and indie publishing, the advantages of crowdfunding platforms like Kickstarter for launching creative projects, and the entrepreneurial potential of turning books into powerful marketing tools. Packed with actionable insights for healthcare entrepreneurs and beyond, this episode offers a wealth of strategies to leverage stories, books, and AI to grow your brand and influence. EPISODE RESOURCES www.SamePagePublishing.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, we welcome the insightful Dr. Summer Kassmel, DSI Black Belt Coach, entrepreneur, and practice owner, to dive deep into the art and science of case acceptance. Mark and Summer explore the critical role of team dynamics, communication, and understanding patient objections in boosting treatment plan success. Dr. Kassmel shares her proven strategies for creating a seamless patient experience, from the first phone call to the exam chair, emphasizing the importance of a unified philosophy of care. Listen in as they discuss the power of team collaboration, the significance of aligning on core health pillars, and how mastering every patient touchpoint can revolutionize your practice. Whether you're looking to improve patient satisfaction or increase profitability, this episode is packed with actionable insights for every dental leader. EPISODE RESOURCES https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Rob Montgomery and Dr. Paul Goodman welcome back the dynamic Dr. Mark Costas, host of the Dentalpreneur Podcast, to discuss the challenges and opportunities in modern dentistry. From HR hurdles and practice ownership to DSOs and global non-profit initiatives, Mark shares his insights on recruiting and retaining top talent, adapting to post-pandemic realities, and navigating the shifting tides of practice transitions. Mark also delves into his inspiring work with Smile Outreach International, a non-profit bringing sustainable dental care to underserved communities worldwide. Tune in to hear about his innovative approach to dentistry, from managing multi-location practices to fostering mentorship and creating a legacy of giving back. EPISODE RESOURCES https://www.dentalnachos.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

Julieanne O'Connor, co-host of the Influential Dental podcast, interviews Dr. Mark Costes, a renowned entrepreneur and dental industry leader. Mark shares his remarkable journey, overcoming learning challenges and a life-changing accident that fueled his passion for dentistry. He opens up about the resilience required to gain acceptance into dental school after 21 tries. The conversation also dives into his nonprofit, Smile Outreach International, dedicated to providing dental care to underserved communities, and the importance of building a supportive dental network.

On today's episode, Mark answers audience questions from the Henry Schein event. Covering some of the most pressing topics for dental practice owners, Mark shares his expertise and strategies to help practices thrive. He tackles questions on attracting new patients without compromising fees or pride, whether to pursue an acquisition or start a practice from scratch, and the top considerations when building a dream multi-specialty practice—focusing on HR, culture, and facility design. Mark also dives into the success of DSOs, explaining what private practice owners can learn and implement from their strategies. Finally, he offers practical advice on effectively marketing a membership plan while maintaining fairness and trust with existing patients. EPISODE RESOURCES https://eassist-dental-billing.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Mark shares highlights from his recent presentation at a Henry Schein event, where he spoke about the critical pillars of building a profitable and efficient dental practice. Mark dives into systemization, leadership, culture, and overhead control as the foundational elements for success. He also addresses common challenges faced by dental practice owners, including high overhead, HR struggles, and unrealistic patient expectations. Drawing on industry statistics and trends, Mark explores topics like rising retirement ages, profitability concerns, and the impact of PPO plans. He introduces the importance of mentorship and assessments, outlining his innovative belt system to classify and improve practices. With a passion for helping dentists accelerate their journey to making clinical dentistry optional, Mark provides actionable insights for creating a practice that thrives while enhancing personal and professional freedom. EPISODE RESOURCES https://eassist-dental-billing.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Mark continues his insightful conversation with Laura Maley and Michael Anderson, co-founders of Wunderist Agency, as they unveil the cutting-edge strategies and tools that are transforming dental marketing. The trio dives into Wunderist's innovative ROI tracking technology, which integrates seamlessly with major PMS systems to attribute marketing dollars directly to production outcomes—finally solving the mystery of true marketing ROI. Michael and Laura also share how their team is tackling online scheduling to enhance patient conversion and streamline operations while leveraging AI for smarter, more personalized lead nurturing. From automated follow-ups to creative re-engagement funnels, they reveal how practices can capture opportunities left on the table, like missed calls or unclosed treatment plans. The episode wraps up with a look at social media strategies, including their time-efficient content creation system that allows dentists to be visible and relevant with minimal effort. EPISODE RESOURCES www.wonderistagency.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Mark sits down with Laura and Michael, co-founders of Wunderist Agency, to explore how they've disrupted dental marketing by focusing on authenticity, execution, and real results. Laura shares her journey from big-brand marketing to helping dentists build meaningful, differentiated brands that attract their ideal patients. Meanwhile, Michael dives into how operational consistency and technology play a critical role in converting leads into real production. They also reveal Wunderist's game-changing integration with practice management systems like Dentrix and Open Dental, which allows dentists to track their marketing ROI down to actual treatment completed. This groundbreaking solution bridges the gap between advertising spend and patient results, empowering practices to make data-driven decisions and optimize campaigns. Whether you're a startup or in a saturated market, the insights here will help you stand out, connect with patients, and maximize every marketing dollar. EPISODE RESOURCES www.wonderistagency.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

On today's episode, Mark welcomes back Chip Fichtner, founder and principal of Large Practice Sales, for an in-depth discussion about the evolving landscape of dental practice transitions and the rise of "invisible DSOs." Chip dives into the current private equity market, the increasing trend of younger doctors joining DSOs, and the key factors that make practices and DSOs attractive for recapitalizations. He shares invaluable insights into choosing the right DSO partner, avoiding common pitfalls, and understanding the significant growth potential that partnerships can offer. Chip also discusses the unique challenges for rural and specialty practices, the future of consolidation in dentistry, and practical advice for younger doctors looking to acquire practices. Whether you're considering a partnership or navigating consolidation in your market, this episode is packed with actionable advice and forward-looking strategies. EPISODE RESOURCES https://largepracticesales.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

In this discussion, Penny Reed, Chief Growth Officer at E-Assist Dental Solutions, shares her expertise on dental billing and revenue cycle management. She reveals five powerful strategies to enhance collections, including optimizing PPO contracts and collecting co-pays upfront. Penny emphasizes the importance of accurate reporting and solid protocols, while also highlighting the potential of AI tools in streamlining communication and billing. This conversation offers invaluable insights for dental practices aiming to eliminate revenue leaks and improve financial health.