
Spotify: A Product Story
A miniseries about product strategy, offering on a weekly basis, a glimpse into the decisions that have guided Spotify’s product evolution. Hosted by Gustav Söderström, Spotify's Chief R&D Officer, each episode tells the story of a pivotal product development or business decision through candid conversations with a diverse cast of voices from across the industry.
Latest episodes

25 snips
Mar 11, 2021 • 37min
01: How do you steal from a pirate?
This is the story behind Spotify’s first product -- the desktop app. We explore how the first iteration of Spotify came to be, and identify the four biggest lessons learned through the process - lessons that still shape the company to this day, almost 15 years later. Hear the story from the source, featuring interviews with Spotify founder and CEO Daniel Ek, and former Spotify teammates Ludde Strigeus, Sophia Bendz, and Michelle Kadir.
The transcript is available here.

20 snips
Mar 11, 2021 • 40min
00: The most epic battle in music history
This is where the Spotify product story begins. In this episode, we dive into the world that set the stage for Spotify and the streaming music revolution. In the early 2000s, piracy was killing the music industry. Music had moved to digital, and there was no going back - but something had to be done. We hear from some of the key players from that time - including Lars Ulrich of Metallica, Sean Parker of Napster, strategist Matthew Ball, and Spotify CEO Daniel Ek.
The transcript is available here.

Mar 9, 2021 • 4min
Introducing Spotify: A Product Story
Product lessons from Spotify's past and future, hosted by Chief R&D Officer Gustav Söderström.