The Online Course Show

Hey there! It’s me, Jacques (a.k.a. The Online Course Guy). I’ve got another great show for you today – this time with two guests you’ll already be somewhat familiar with if you’ve been listening for a while.Tim Geiss and Nate Dodson were with me talking about a book I just finished: Profit First by Mike Michalowicz. It sparked a great discussion about handling some very important aspects of having your own business. Let’s jump in!   "Sales don’t mean anything unless you put them into context." -Tom Geiss   In This Episode, We Talked About: Why I think Profit First just might be the best business resource I’ve ever read How Tom overcame his initial concerns about the book and implemented its principles for his online course business Tom’s budget goals and how reorganizing his accounting process has improved his sales focus The Profit First mindset shift that happened for me that changed how I approach my business The daily process I am using to evaluate certain aspects of my business finances How the lessons I learned in the book reduced some of my expenses almost immediately - helping me save hundreds of dollars a month The potential tax advantage for business owners who apply the principles of the book How much money every business should aim to set aside in emergency funds The different ways that Tom and I are using the Profit First philosophy to benefit our families and plan for the future That’s just a small sampling of our discussion about Profit First principles, so don’t forget to take a listen and leave a comment! Links Profit First by Mike Michalowicz Tom Geiss’s Engineering Course Site Nate Dodson’s Website

Hi everyone! I’m Jacques, The Online Course Guy, and it’s time for another podcast. Recently I had the pleasure of speaking with Chris and Julia Tunstall, creators of the A Bar Above mixology course.I had so much fun not only hearing about the Tunstalls’ course, but learning how they got started and (of course) getting a personalized drink recommendation. Chris and Julia had plenty of insights to share about what has worked for them, and also what they might have done differently if they were starting over. "Don’t be afraid to start creating content. […] Have a long-term goal in view." - Chris Tunstall   In This Episode, We Talked About: How Chris and Julia became a team, and the important roles they each play in their business The moment Chris knew that he needed to create a mixology resource (spoiler alert - Julia talked him out of his initial idea!) How they identified their sub-niche, and the surprising thing they learned about their typical customer just by asking questions How they use segmentation to identify their customers’ needs and personalize user experiences The evolution of Chris and Julia’s course content, and what they’ve learned along the way The process that Chris and Julia used to pre-launch their course and build their email list - and why there were some tears shed at a New Year’s Eve party Julia’s advice on how to get your feet wet with online course creation You can hear all that and much more on today’s episode, so I hope you’ll give it a listen. And don’t forget to check out the 10% discount link below for the A Bar Above mixology course! Links Chris and Julia Tunstalls’ Website 10% Discount Link to the A Bar Above Course

Hey! Jacques here, a.k.a. The Online Course Guy. Today I’m back with another podcast episode exploring the ins and outs of online course creation. It was a pleasure to speak with my latest guest: art instructor extraordinaire Carla Sonheim.Carla’s been offering online courses since 2010, so she has a wealth of experience for us to learn from. Her enthusiasm for her work and her students is clear, and the advice she shared was very inspiring. "This is your one precious life,and you want to do the best you can to make it as [painless] as possible" -Carla Sonheim   In This Episode, We Talked About: Why Carla created her very first course in 2010 How her lesson format and tech usage has evolved over time The marketing methods that Carla uses to find new students How Carla outsources most of her content but still maintains quality and brand consistency The way that Carla reimburses instructors who teach classes on her website Key resources Carla uses to run her business Ways she’s planning on streamlining her process in the future An important question that everyone interested in course creation should ask themselves You can hear all that much more on today’s episode. And please remember to leave a comment and tell me your favorite tidbit from this episode! Links Carla Sonheim’s website and online courses Sensei Plugin for WordPress Constant Contact Vimeo for Business

Hi there! It’s me, Jacques (a.k.a. The Online Course Guy). I’m here with another podcast episode, this time with a fellow engineer who’s steadily built a following for his high-quality resources online.Tom Geiss’ expertise in GD&T engineering knowledge is in high demand within his niche – a perfect intersection between passion and opportunity. Over the course of our conversation, he shared plenty of valuable insights with me about his process of course creation. So take a listen to hear what’s worked for him, and what he’d do differently if he was starting again. "No matter what, you do need to have a dialogue with your users in some way." -Tom Geiss   In This Episode, We Talked About: Why Tom went in a different direction with his resources than he initially planned The research tools Tom used to find the exact niche to focus on for his course How Tom built a high-quality, content-rich web presence to take advantage of low competition in his niche Tom’s strategy for increasing page views and bringing in potential students Tom’s views on SEO and his goal to expand into other forms of traffic-building The stages Tom went through before quitting his day job to focus on his online course Tom’s advice for you as a future online course creator - regardless of your intended niche You can hear all that and much more on today’s episode, so I hope you’ll give it a listen. And please remember to leave a comment and tell me your favorite tidbit from this episode! Links Tom’s’ GD&T-specific website Tom’s new engineering site MOZ for keyword research

Jacques & Nate go over the options you have for actually recording your online course.

Jacques and Nate tell stories and discuss the formula for storytelling.

Jacques and Nate discuss overcoming fear and overwhelm when working on your online course.

Jacques and Nate talk all things launches. From evergreen launches to affiliate launches.

Jacques and Nate talk about their automated businesses and being able to take time away without sacrificing much.

Jacques and Dean go over the 10 questions you should ask yourself when starting and online course.